framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Nike “I Got It” 1996

Nike “I Got It” (1996) is a Nike commercial directed by Joe Pytka for Wieden+Kennedy, produced by PYTKA. It won 2 awards, including Clio 1996 Gold — Television/Cinema / Apparel/Fashion and Cannes Lions 1995 Film Bronze.

Ken Griffey Jr. chases a baseball hit out of the stadium across the entire United States, demonstrating his incredible speed and determination to catch it.

Video: PYTKA on Vimeo

Shot by shot

  1. A wide shot of a baseball stadium with players on the field and spectators in the stands under a clear blue sky.© Nike0:01
  2. A baseball player in a white pinstripe uniform and black helmet crouches near a base, while an umpire stands behind him on a green baseball field.© Nike0:04
  3. A baseball flies over the outfield of a stadium, as seen from a high angle, with the stands and field visible.© Nike0:08
  4. A lone runner, silhouetted against the sunrise, runs across the Brooklyn Bridge in New York City.© Nike0:13
  5. A baseball player in a white jersey with "GRIFFEY 24" on the back runs across a stylized map of the United States under a blue sky.© Nike0:16
  6. An animated map of the Great Lakes region shows a red line crossing Lake Michigan, with the words "Lake Michigan" written on the lake.© Nike0:20
  7. A male baseball player in a green and white uniform runs through a field of green foliage, with motion blur indicating speed.© Nike0:27
  8. A group of people stand on a sidewalk, watching a black car drive by on a sunny day in a small town.© Nike0:31
  9. A wide shot of a desert landscape with large rock formations under a golden sky, as a basketball flies through the air.© Nike0:40
  10. A billboard featuring baseball player Ken Griffey Jr. and a Nike shoe stands against a clear blue sky, with buildings and palm trees visible below.© Nike0:44
  11. A male baseball player in a Seattle Mariners uniform dives through the air with his glove outstretched, against a clear blue sky with buildings in the background.© Nike0:48
  12. An animated map of the United States with states colored differently is shown, with a small dot moving across it.© Nike0:53

Stills © Nike. Made by Wieden+Kennedy, PYTKA and Joe Pytka.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Baseball hit out of the park, chased across the USA by Ken Griffey Jr.

Tagline: “Just do it.”

superhuman athletecross-country chaseimpossible featlarger than lifeanimated map sequence

The cut

Length
61 s
Shots
55
Average shot
1.1 s
Format
mixed

What creatives use Nike “I Got It” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “I Got It”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a baseball stadium with players on the field and spectators in the stands under a clear blue sky.© NikeA baseball player in a white pinstripe uniform and black helmet crouches near a base, while an umpire stands behind him on a green baseball field.© NikeA baseball flies over the outfield of a stadium, as seen from a high angle, with the stands and field visible.© NikeA lone runner, silhouetted against the sunrise, runs across the Brooklyn Bridge in New York City.© Nike
    Frames from Nike “I Got It”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “I Got It” in order, with its length, framing and what happens in it.

    A wide shot of a baseball stadium with players on the field and spectators in the stands under a clear blue sky.© NikeA baseball player in a white pinstripe uniform and black helmet crouches near a base, while an umpire stands behind him on a green baseball field.© NikeA baseball flies over the outfield of a stadium, as seen from a high angle, with the stands and field visible.© NikeA lone runner, silhouetted against the sunrise, runs across the Brooklyn Bridge in New York City.© NikeA baseball player in a white jersey with "GRIFFEY 24" on the back runs across a stylized map of the United States under a blue sky.© NikeAn animated map of the Great Lakes region shows a red line crossing Lake Michigan, with the words "Lake Michigan" written on the lake.© Nike
    Length: 61 s · Shots: 55 · Average shot: 1.1 s · Format: mixed

  3. 03Ad ideas: every spot built on a impossible feat

    Before you present an idea, you need to know who has done it, and how.

    Nike “I Got It” is built on a impossible feat. Search the library by idea to see every spot that uses it.

    Formula E “Progress is Unstoppable”© Formula EAdidas “The Intruder”© AdidasLufthansa “Allegris - Business Call - Dirk Nowitzki”© LufthansaVirgin Money “VFX Breakdown”© Virgin Money
    Formula E · Adidas · Lufthansa · Virgin Money

More commercials by Joe Pytka

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike “I Got It” commercial?

Joe Pytka directed it, produced by PYTKA, for the agency Wieden+Kennedy.

Which agency made Nike “I Got It”?

Wieden+Kennedy created it for Nike (1996).

What awards did Nike “I Got It” win?

2 awards, including Clio 1996 Gold — Television/Cinema / Apparel/Fashion and Cannes Lions 1995 Film Bronze.

What is the tagline of Nike “I Got It”?

“Just do it.”

Sources for the credits and awards

web.archive.orgweb.archive.org