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NIKE “I Am Tiger Woods” 1997

NIKE “I Am Tiger Woods” (1997) is a NIKE commercial directed by Joe Pytka for Wieden+Kennedy, produced by PYTKA. It won one award: Clio 1997 Bronze — Television/Cinema / Apparel/Fashion.

Tiger Woods declares he is an athlete who uses the best equipment, not just a Nike athlete, as he puts on a Nike cap.

Video: PYTKA on Vimeo

Frames

  1. Tiger Woods, a young male golfer, speaks to the camera, then puts on a Nike baseball cap, in a black and white outdoor shot.© NIKE0:01
  2. NIKE “I Am Tiger Woods”, shot 2© NIKE0:02
  3. NIKE “I Am Tiger Woods”, shot 2© NIKE0:04
  4. NIKE “I Am Tiger Woods”, shot 2© NIKE0:05
  5. NIKE “I Am Tiger Woods”, shot 2© NIKE0:07
  6. NIKE “I Am Tiger Woods”, shot 2© NIKE0:08
  7. NIKE “I Am Tiger Woods”, shot 2© NIKE0:10

Stills © NIKE. Made by Wieden+Kennedy, PYTKA and Joe Pytka.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Tiger Woods's personal endorsement of Nike Golf equipment.

celebrity endorsementdirect addressblack and white aestheticproduct reveal

The cut

Length
16 s
Shots
3
One take
13 s in a single shot

What creatives use NIKE “I Am Tiger Woods” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of NIKE “I Am Tiger Woods”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Tiger Woods, a young male golfer, speaks to the camera, then puts on a Nike baseball cap, in a black and white outdoor shot.© NIKENIKE “I Am Tiger Woods”, 0:02© NIKENIKE “I Am Tiger Woods”, 0:04© NIKENIKE “I Am Tiger Woods”, 0:05© NIKE
    Frames from NIKE “I Am Tiger Woods”

  2. 02How a one-take commercial is built

    13 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    Tiger Woods, a young male golfer, speaks to the camera, then puts on a Nike baseball cap, in a black and white outdoor shot.© NIKENIKE “I Am Tiger Woods”, 0:02© NIKENIKE “I Am Tiger Woods”, 0:04© NIKENIKE “I Am Tiger Woods”, 0:05© NIKENIKE “I Am Tiger Woods”, 0:07© NIKENIKE “I Am Tiger Woods”, 0:08© NIKE
    Length: 16 s · Shots: 3 · One take: 13 s in a single shot

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    NIKE “I Am Tiger Woods” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

More commercials by Joe Pytka

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the NIKE “I Am Tiger Woods” commercial?

Joe Pytka directed it, produced by PYTKA, for the agency Wieden+Kennedy.

Which agency made NIKE “I Am Tiger Woods”?

Wieden+Kennedy created it for NIKE (1997).

What awards did NIKE “I Am Tiger Woods” win?

1 awards, including Clio 1997 Bronze — Television/Cinema / Apparel/Fashion.

Sources for the credits and awards

web.archive.org