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Nike “Hare Jordan” 1993

Nike “Hare Jordan” (1993) is a Nike commercial directed by Joe Pytka for Wieden+Kennedy, produced by PYTKA. It won 7 awards, including D&AD 1993 Wood Pencil — TV and Cinema Advertising Crafts / Use of Animation, AICP 1993 Honoree Advertising Excellence / Single Commercial and AICP Show 1993 Honoree Advertising Excellence.

Bugs Bunny recruits Michael Jordan to help him defeat a team of basketball-playing monsters, leading to a chaotic and humorous game.

Video: PYTKA on Vimeo

Shot by shot

  1. A basketball player in a yellow jersey dribbles the ball on a court, while another player in a red jersey defends him in a wide shot.© Nike0:00
  2. Bugs Bunny, a grey rabbit, jumps on a bed in a dark bedroom, startled awake by an unseen force.© Nike0:04
  3. Bugs Bunny emerges from a hole in a wooden basketball court, surrounded by the legs of several male basketball players.© Nike0:08
  4. Bugs Bunny, a grey rabbit, is spun around by a group of basketball players on a court.© Nike0:12
  5. Bugs Bunny, a grey and white rabbit, falls through a basketball hoop in a gym, screaming in surprise.© Nike0:17
  6. A group of basketball players, including Michael Jordan, stand on a court as animated Bugs Bunny legs and shoes appear in the foreground.© Nike0:23
  7. Michael Jordan, a bald Black man in a white tank top, looks directly at the camera in a basketball gym.© Nike0:28
  8. A low-angle shot shows a basketball player's legs in sneakers and shorts, with an animated red character in the foreground, on a wooden court.© Nike0:32
  9. An animated silhouette of a person lies on a basketball court, surrounded by a dissipating cloud of smoke, viewed from directly above.© Nike0:38
  10. Four male basketball players in athletic wear run towards the camera on a wooden court in a large, empty gym.© Nike0:42
  11. A male basketball player in a white tank top dunks a basketball, with a "BOOM!" graphic appearing on screen in a brightly lit gym.© Nike0:47
  12. Bugs Bunny, a grey and white cartoon rabbit, is seen from a POV shot as he dunks a basketball into a hoop in a school gym.© Nike0:49

Stills © Nike. Made by Wieden+Kennedy, PYTKA and Joe Pytka.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Looney Tunes characters meet NBA legend Michael Jordan in a basketball showdown.

Tagline: “Air Jordan from Nike.”

fish out of waterunlikely herounderdog storycartoon physicscelebrity cameorivalry

The cut

Length
60 s
Shots
52
Average shot
1.2 s
Format
mixed

What creatives use Nike “Hare Jordan” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Hare Jordan”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A basketball player in a yellow jersey dribbles the ball on a court, while another player in a red jersey defends him in a wide shot.© NikeBugs Bunny, a grey rabbit, jumps on a bed in a dark bedroom, startled awake by an unseen force.© NikeBugs Bunny emerges from a hole in a wooden basketball court, surrounded by the legs of several male basketball players.© NikeBugs Bunny, a grey rabbit, is spun around by a group of basketball players on a court.© Nike
    Frames from Nike “Hare Jordan”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Hare Jordan” in order, with its length, framing and what happens in it.

    A basketball player in a yellow jersey dribbles the ball on a court, while another player in a red jersey defends him in a wide shot.© NikeBugs Bunny, a grey rabbit, jumps on a bed in a dark bedroom, startled awake by an unseen force.© NikeBugs Bunny emerges from a hole in a wooden basketball court, surrounded by the legs of several male basketball players.© NikeBugs Bunny, a grey rabbit, is spun around by a group of basketball players on a court.© NikeBugs Bunny, a grey and white rabbit, falls through a basketball hoop in a gym, screaming in surprise.© NikeA group of basketball players, including Michael Jordan, stand on a court as animated Bugs Bunny legs and shoes appear in the foreground.© Nike
    Length: 60 s · Shots: 52 · Average shot: 1.2 s · Format: mixed

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Nike “Hare Jordan” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

More commercials by Joe Pytka

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike “Hare Jordan” commercial?

Joe Pytka directed it, produced by PYTKA, for the agency Wieden+Kennedy.

Which agency made Nike “Hare Jordan”?

Wieden+Kennedy created it for Nike (1993).

What awards did Nike “Hare Jordan” win?

7 awards, including D&AD 1993 Wood Pencil — TV and Cinema Advertising Crafts / Use of Animation, AICP 1993 Honoree Advertising Excellence / Single Commercial, AICP Show 1993 Honoree Advertising Excellence and AICP Show 1993 Honoree Animation.

What is the tagline of Nike “Hare Jordan”?

“Air Jordan from Nike.”

Sources for the credits and awards

en.wikipedia.orgen.wikipedia.orgen.wikipedia.orgsuperbowl-ads.comen.wikipedia.orgaicpawards.comdandad.org