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NFL “The Table Read” 2024

NFL “The Table Read” (2024) is a NFL commercial directed by Aaron Stoller for 72andSunny, produced by Biscuit Filmworks. It won one award: Clio 2024 Bronze — Film Craft / Copywriting.

NFL players and writers gather for a table read of the upcoming season's script, leading to hilarious and absurd suggestions for game plays and character arcs.

Video: Union Editorial on Vimeo

Shot by shot

  1. People arrive at a large building with an NFL logo, some on golf carts and others walking, carrying items, next to a large RV.© NFL0:00
  2. A close-up shot of a blue script cover with the title "THE 104TH SEASON OF THE NFL THE SCRIPT" on a table with a pen and notepad.© NFL0:09
  3. Jalen Ramsey, a male football player in a Miami Dolphins uniform, sits at a table during a table read, looking around with a confused expression.© NFL0:16
  4. Jalen Ramsey, a male football player in a white Dolphins jersey, sits at a table with a football helmet and a name card in a dimly lit room.© NFL0:19
  5. Keegan-Michael Key, a bald man with a beard, sits at a table in a dimly lit room, looking surprised.© NFL0:34
  6. Keegan-Michael Key, a bald man with a beard, wearing a light grey suit jacket and blue t-shirt, sits at a table with a name card and a football, looking surprised in an office.© NFL0:37
  7. Keegan-Michael Key, a bald man with a beard, wearing a light grey suit jacket and blue t-shirt, sits at a table in a dark room, speaking.© NFL0:47
  8. Justin Fields, an actor, sits at a table in a dimly lit room, wearing a patterned shirt and gesturing with his hands during a table read.© NFL0:48
  9. Keegan-Michael Key, a bald man with a beard, sits at a table with a football and coffee, talking during a meeting.© NFL0:51
  10. A wide shot of a dark soundstage with a large group of people sitting in chairs, with a video call on a screen in the background and white text overlayed.© NFL0:55

Stills © NFL. Made by 72andSunny, Biscuit Filmworks and Aaron Stoller.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

NFL players brainstorming their own season's script.

Tagline: “YOU CAN'T MAKE THIS STUFF UP”

meta-narrativecelebrity cameoimprovisational comedyfish out of waterbreaking the fourth wall

The cut

Length
60 s
Shots
42
Average shot
1.4 s

What creatives use NFL “The Table Read” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of NFL “The Table Read”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up shot of a blue script cover with the title "THE 104TH SEASON OF THE NFL THE SCRIPT" on a table with a pen and notepad.© NFLJalen Ramsey, a male football player in a Miami Dolphins uniform, sits at a table during a table read, looking around with a confused expression.© NFLJalen Ramsey, a male football player in a white Dolphins jersey, sits at a table with a football helmet and a name card in a dimly lit room.© NFLKeegan-Michael Key, a bald man with a beard, sits at a table in a dimly lit room, looking surprised.© NFL
    Frames from NFL “The Table Read”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of NFL “The Table Read” in order, with its length, framing and what happens in it.

    A close-up shot of a blue script cover with the title "THE 104TH SEASON OF THE NFL THE SCRIPT" on a table with a pen and notepad.© NFLJalen Ramsey, a male football player in a Miami Dolphins uniform, sits at a table during a table read, looking around with a confused expression.© NFLJalen Ramsey, a male football player in a white Dolphins jersey, sits at a table with a football helmet and a name card in a dimly lit room.© NFLKeegan-Michael Key, a bald man with a beard, sits at a table in a dimly lit room, looking surprised.© NFLKeegan-Michael Key, a bald man with a beard, wearing a light grey suit jacket and blue t-shirt, sits at a table with a name card and a football, looking surprised in an office.© NFLKeegan-Michael Key, a bald man with a beard, wearing a light grey suit jacket and blue t-shirt, sits at a table in a dark room, speaking.© NFL
    Length: 60 s · Shots: 42 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a meta-narrative

    Before you present an idea, you need to know who has done it, and how.

    NFL “The Table Read” is built on a meta-narrative. Search the library by idea to see every spot that uses it.

    Channel 4 “Educating Yorkshire - School's Back”© Channel 4Netflix “Discover Your Future”© NetflixThe RealReal - L’Ultimo Uomo Reale “The Last Real Man”© The RealReal - L’Ultimo Uomo RealePop-Tarts “Unfrosted: Not Brought to You By Pop-Tarts”© Pop-Tarts
    Channel 4 · Netflix · The RealReal - L’Ultimo Uomo Reale · Pop-Tarts

More commercials by Aaron Stoller

  • TikTok "Anthem" (2022) commercial still© TikTokTikTok “Anthem” 2022Dir. Aaron Stoller · Saatchi & Saatchi NYAICP Awards Winner 2022
  • Pedigree "Pick Me" (2017) commercial still© PedigreePedigree “Pick Me” 2017Dir. Aaron Stoller · BBDOEpica Silver 2017
  • Twix "Undertaker" (2017) commercial still© TwixTwix “Undertaker” 2017Dir. Aaron Stoller · BBDOKinsale Sharks Silver 2017
  • Tide "Laundry Night" (2020) commercial still© TideTide “Laundry Night” 2020Dir. Aaron Stoller · Saatchi & Saatchi / New YorkThe One Show Bronze 2020
  • Wells Fargo "Sports Fan" (2026) commercial still© Wells FargoWells Fargo “Sports Fan” 2026Dir. Aaron Stoller · BBDO
  • Foot Locker "Hoops Live Here" (2026) commercial still© Foot LockerFoot Locker “Hoops Live Here” 2026Dir. Aaron Stoller · Someplace

More from 72andSunny

Award-winning sport commercials

Questions

Who directed the NFL “The Table Read” commercial?

Aaron Stoller directed it, produced by Biscuit Filmworks, for the agency 72andSunny.

Which agency made NFL “The Table Read”?

72andSunny created it for NFL (2024).

What awards did NFL “The Table Read” win?

1 awards, including Clio 2024 Bronze — Film Craft / Copywriting.

What is the tagline of NFL “The Table Read”?

“YOU CAN'T MAKE THIS STUFF UP”

Sources for the credits and awards

vimeo.comclios.com