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Marks & Spencer “Paddington and the Christmas Visitor” 2018

Marks & Spencer “Paddington and the Christmas Visitor” (2018) is a Marks & Spencer commercial directed by Daniel Kleinman for Grey, produced by Rattling Stick. It won 2 awards, including Clio 2018 Bronze — Film Technique (Animation) / Animation and Creative Circle 2018 Bronze FILM CRAFT - Best FX/CGI (single).

Paddington Bear mistakes a burglar for Santa Claus and helps him deliver presents, spreading Christmas cheer and a little chaos along the way.

Video: Grey London on Vimeo

Shot by shot

  1. A person dressed in a red jacket and dark pants, resembling Santa Claus, struggles to climb onto a snow-covered roof next to a round window, holding a white sack.© Marks & Spencer0:05
  2. A burglar in a red jacket and dark pants tumbles down a snow-covered roof next to a round window with Christmas lights, dropping a sack and a tablet.© Marks & Spencer0:06
  3. A man in a red jacket and blue jeans is on a snowy rooftop at night, looking down and searching for something.© Marks & Spencer0:09
  4. A man in a red jacket struggles to pull a sack of presents through deep snow on a rooftop at night.© Marks & Spencer0:10
  5. A man dressed as Santa Claus is on a snowy rooftop at night, looking surprised as a bear in a red hat opens a window.© Marks & Spencer0:11
  6. Paddington Bear, wearing a red hat and blue mittens, peeks out of a round, frosted window at a snowy rooftop at night.© Marks & Spencer0:13
  7. A family of four, including a young girl in a superhero costume, celebrates Christmas in their living room, seen through a frosted window.© Marks & Spencer0:59
  8. A young girl in a superhero costume jumps into the arms of a laughing woman, embracing her warmly in a festive living room with a Christmas tree.© Marks & Spencer1:00
  9. A diverse family, including a young girl in a blue dress, hugs in a cozy living room with a decorated Christmas tree, viewed through a frosted window.© Marks & Spencer1:05
  10. A man in a red hat and jacket waves goodbye to Paddington Bear, who is out of focus in the foreground, on a snowy street at dusk.© Marks & Spencer1:15
  11. Paddington Bear, wearing a paper crown and blue coat, sits at a kitchen table watching a female news anchor on TV report on Santa.© Marks & Spencer1:16
  12. Paddington Bear, wearing a blue coat and red hat, opens the door to a group of carolers in a festive hallway.© Marks & Spencer1:22

Stills © Marks & Spencer. Made by Grey, Rattling Stick and Daniel Kleinman.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Paddington Bear helps a burglar deliver presents, mistaking him for Santa.

Tagline: “This Christmas, let's spend it well.”

mistaken identityChristmas magicunlikely herospreading cheeranimal sidekickholiday chaos

The cut

Length
95 s
Shots
55
Average shot
1.7 s
Format
mixed

What creatives use Marks & Spencer “Paddington and the Christmas Visitor” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Marks & Spencer “Paddington and the Christmas Visitor”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person dressed in a red jacket and dark pants, resembling Santa Claus, struggles to climb onto a snow-covered roof next to a round window, holding a white sack.© Marks & SpencerA burglar in a red jacket and dark pants tumbles down a snow-covered roof next to a round window with Christmas lights, dropping a sack and a tablet.© Marks & SpencerA man in a red jacket and blue jeans is on a snowy rooftop at night, looking down and searching for something.© Marks & SpencerA man in a red jacket struggles to pull a sack of presents through deep snow on a rooftop at night.© Marks & Spencer
    Frames from Marks & Spencer “Paddington and the Christmas Visitor”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Marks & Spencer “Paddington and the Christmas Visitor” in order, with its length, framing and what happens in it.

    A person dressed in a red jacket and dark pants, resembling Santa Claus, struggles to climb onto a snow-covered roof next to a round window, holding a white sack.© Marks & SpencerA burglar in a red jacket and dark pants tumbles down a snow-covered roof next to a round window with Christmas lights, dropping a sack and a tablet.© Marks & SpencerA man in a red jacket and blue jeans is on a snowy rooftop at night, looking down and searching for something.© Marks & SpencerA man in a red jacket struggles to pull a sack of presents through deep snow on a rooftop at night.© Marks & SpencerA man dressed as Santa Claus is on a snowy rooftop at night, looking surprised as a bear in a red hat opens a window.© Marks & SpencerPaddington Bear, wearing a red hat and blue mittens, peeks out of a round, frosted window at a snowy rooftop at night.© Marks & Spencer
    Length: 95 s · Shots: 55 · Average shot: 1.7 s · Format: mixed

  3. 03Ad ideas: every spot built on a mistaken identity

    Before you present an idea, you need to know who has done it, and how.

    Marks & Spencer “Paddington and the Christmas Visitor” is built on a mistaken identity. Search the library by idea to see every spot that uses it.

    State Farm “Batman vs. Bateman”© State FarmTinder “Brand”© TinderMars “Fantasy Night”© MarsSpecsavers “Should've gone to Specsavers”© Specsavers
    State Farm · Tinder · Mars · Specsavers

More commercials by Daniel Kleinman

  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Sony Computer Entertainment "Athletes" (2005) commercial still© Sony Computer EntertainmentSony Computer Entertainment “Athletes” 2005Dir. Daniel Kleinman · TBWALondonCannes Lions Gold 2005
  • Sony PlayStation 2 "Sony PlayStation 2" (2005) commercial still© Sony PlayStation 2Sony PlayStation 2 “Sony PlayStation 2” 2005Dir. Daniel KleinmanThe One Show Gold 2005
  • Sony Computer Entertainment Europe "Traders" (2005) commercial still© Sony Computer Entertainment EuropeSony Computer Entertainment Europe “Traders” 2005Dir. Daniel Kleinman · TBWALondonCannes Lions Gold 2005
  • Audi "Influence" (2003) commercial still© AudiAudi “Influence” 2003Dir. Daniel Kleinman · Bartle Bogle HegartyD&AD Yellow Pencil 2003
  • Microsoft "Champagne" (2003) commercial still© MicrosoftMicrosoft “Champagne” 2003Dir. Daniel Kleinman · Bartle Bogle HegartyD&AD Yellow Pencil 2003

More from Grey

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Questions

Who directed the Marks & Spencer “Paddington and the Christmas Visitor” commercial?

Daniel Kleinman directed it, produced by Rattling Stick, for the agency Grey.

Which agency made Marks & Spencer “Paddington and the Christmas Visitor”?

Grey created it for Marks & Spencer (2018).

What awards did Marks & Spencer “Paddington and the Christmas Visitor” win?

2 awards, including Clio 2018 Bronze — Film Technique (Animation) / Animation and Creative Circle 2018 Bronze FILM CRAFT - Best FX/CGI (single).

What is the tagline of Marks & Spencer “Paddington and the Christmas Visitor”?

“This Christmas, let's spend it well.”

Sources for the credits and awards

web.archive.orgclios.com

Marks & Spencer “Paddington and the Christmas Visitor” (2018) Commercial by Daniel Kleinman: Credits, Awards & Stills