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Lay's “Dog Car Window” 2024

Lay's “Dog Car Window” (2024) is a Lay's commercial directed by Nick Ball, produced by MJZ. It won one award: Clio 2025 Bronze — Film / 61 Seconds to Five Minutes.

A group of friends stranded in the desert discover the joy of Lay's chips, leading to a fantastical journey where dogs drive cars and experience pure bliss.

Video: Union Editorial on Vimeo

Shot by shot

  1. An aerial shot shows a broken-down car and a dead tree on a dirt road in a vast, empty desert landscape under a bright sky.© Lay's0:00
  2. A young man sits on a car hood, eating chips, while a woman stands in the distance and another man walks towards them in a vast, dry landscape.© Lay's0:03
  3. A young man with long hair and a bucket hat looks down with a slight frown, as wind blows his hair in a dusty, outdoor setting.© Lay's0:12
  4. A close-up shot of a vintage brown car's rear wheel spinning on a dusty desert road under a bright sky.© Lay's0:15
  5. Two dogs, a brown and white basset hound and a fluffy white dog, stick their heads out of a car window, enjoying the ride through a desert landscape.© Lay's0:23
  6. A vintage brown car drives across a vast, empty desert landscape under a clear blue sky, with several dogs looking out the windows.© Lay's0:34
  7. A wide shot shows several cars and an RV driving across a vast, dusty desert landscape under a bright blue sky with scattered clouds.© Lay's0:41
  8. A golden retriever dog with its head out the window of a silver car, driving across a vast, dusty desert landscape with other vehicles.© Lay's0:45
  9. A white car drives on two wheels across a vast, dry desert landscape under a clear blue sky, kicking up dust.© Lay's0:50
  10. Three people stand by a car and a dead tree in a vast, arid desert landscape under a clear sky.© Lay's0:54
  11. A white poodle with a sparkly collar smiles, looking out of a car's sunroof as it drives through a vast, sunny desert landscape.© Lay's1:02
  12. A shaggy dog with long fur sticks its head out of a car window, looking happy as the wind blows its fur in a desert landscape.© Lay's1:06

Stills © Lay's. Made by MJZ and Nick Ball.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Dogs enjoying car rides with Lay's chips, symbolizing simple joy.

Tagline: “Joy is a Simple Recipe”

stranded in the desertmagical realismanimal anthropomorphismroad trip adventureunexpected joysimple pleasures

The cut

Length
80 s
Shots
30
Average shot
2.7 s

What creatives use Lay's “Dog Car Window” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lay's “Dog Car Window”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial shot shows a broken-down car and a dead tree on a dirt road in a vast, empty desert landscape under a bright sky.© Lay'sA young man sits on a car hood, eating chips, while a woman stands in the distance and another man walks towards them in a vast, dry landscape.© Lay'sA young man with long hair and a bucket hat looks down with a slight frown, as wind blows his hair in a dusty, outdoor setting.© Lay'sA close-up shot of a vintage brown car's rear wheel spinning on a dusty desert road under a bright sky.© Lay's
    Frames from Lay's “Dog Car Window”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lay's “Dog Car Window” in order, with its length, framing and what happens in it.

    An aerial shot shows a broken-down car and a dead tree on a dirt road in a vast, empty desert landscape under a bright sky.© Lay'sA young man sits on a car hood, eating chips, while a woman stands in the distance and another man walks towards them in a vast, dry landscape.© Lay'sA young man with long hair and a bucket hat looks down with a slight frown, as wind blows his hair in a dusty, outdoor setting.© Lay'sA close-up shot of a vintage brown car's rear wheel spinning on a dusty desert road under a bright sky.© Lay'sTwo dogs, a brown and white basset hound and a fluffy white dog, stick their heads out of a car window, enjoying the ride through a desert landscape.© Lay'sA vintage brown car drives across a vast, empty desert landscape under a clear blue sky, with several dogs looking out the windows.© Lay's
    Length: 80 s · Shots: 30 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Lay's “Dog Car Window” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Nick Ball

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
  • Voiz "The Innocent Eyes" (2023) commercial still© VoizVoiz “The Innocent Eyes” 2023Dir. Wuthisak Anarnkaporn · Ogilvy Group ThailandLondon International Awards Grand Prix 2022

Questions

Who directed the Lay's “Dog Car Window” commercial?

Nick Ball directed it, produced by MJZ.

What awards did Lay's “Dog Car Window” win?

1 awards, including Clio 2025 Bronze — Film / 61 Seconds to Five Minutes.

What is the tagline of Lay's “Dog Car Window”?

“Joy is a Simple Recipe”

Sources for the credits and awards

vimeo.comclios.com