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Ikea “Change A Bit For Good” 2021

Ikea “Change A Bit For Good” (2021) is an Ikea commercial directed by Ninian Doff for Mother, produced by Pulse Films. It won one award: Kinsale Sharks 2021 Bronze Film Craft (International) - Best CGI/Visual Effects.

A group of small, rusty robots, initially sad and overwhelmed by pollution, find purpose and happiness by transforming their environment into a sustainable, organized, and joyful home with IKEA products.

Video: IKEA UK on YouTube

Shot by shot

  1. A large, round, brown robot with green legs stands in front of a cinema at night, with a movie poster for "Defender Droids" visible above.© Ikea0:02
  2. A yellow, spherical robot with a circular screen displaying a pixelated face is shown in a medium closeup.© Ikea0:06
  3. A yellow robot with a single eye and two box-like legs stands on a wooden plank over a polluted river, surrounded by trash and debris.© Ikea0:11
  4. A small, yellow and grey robot walks away from the camera towards a large, industrial factory under a cloudy sky.© Ikea0:17
  5. A close-up of a person's prosthetic arm, made from recycled materials, moving slightly in an outdoor setting.© Ikea0:23
  6. A small, yellow, round robot with thin limbs stands on a cracked concrete surface, viewed from behind a car's dashboard.© Ikea0:26
  7. A small, rusty, yellow robot with a domed head and glowing blue lights walks on a sandy beach with warning signs and a ship in the distance.© Ikea0:29
  8. A rusty, round robot with a blue screen face and a blue bird perched on its shoulder stands under a bright sky.© Ikea0:33
  9. A small yellow robot walks on a polluted, oil-slicked beach as a large cargo ship sails in the distance, leaving a trail of oil.© Ikea0:36
  10. A group of brown, spherical robots with glowing eyes are gathered around a kitchen island, preparing food in a cozy, well-lit home.© Ikea0:44
  11. A robot arm places two mesh bags of fresh produce onto a wooden kitchen counter, next to a small plant in a jar.© Ikea0:48
  12. A wooden toy storage cart on wheels, repurposed as a planter with various small plants, sits on a concrete floor next to a white metal shelving unit with more plants.© Ikea0:52

Stills © Ikea. Made by Mother, Pulse Films and Ninian Doff.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Sad robots find happiness and purpose by transforming their home with IKEA.

Tagline: “Ikea, the wonderful everyday.”

robots with human emotionsdystopian to utopian transformationfinding purposeenvironmental messagebefore and afteranthropomorphic objects

The cut

Length
60 s
Shots
42
Average shot
1.4 s
Format
mixed

What creatives use Ikea “Change A Bit For Good” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ikea “Change A Bit For Good”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A large, round, brown robot with green legs stands in front of a cinema at night, with a movie poster for "Defender Droids" visible above.© IkeaA yellow, spherical robot with a circular screen displaying a pixelated face is shown in a medium closeup.© IkeaA yellow robot with a single eye and two box-like legs stands on a wooden plank over a polluted river, surrounded by trash and debris.© IkeaA small, yellow and grey robot walks away from the camera towards a large, industrial factory under a cloudy sky.© Ikea
    Frames from Ikea “Change A Bit For Good”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ikea “Change A Bit For Good” in order, with its length, framing and what happens in it.

    A large, round, brown robot with green legs stands in front of a cinema at night, with a movie poster for "Defender Droids" visible above.© IkeaA yellow, spherical robot with a circular screen displaying a pixelated face is shown in a medium closeup.© IkeaA yellow robot with a single eye and two box-like legs stands on a wooden plank over a polluted river, surrounded by trash and debris.© IkeaA small, yellow and grey robot walks away from the camera towards a large, industrial factory under a cloudy sky.© IkeaA close-up of a person's prosthetic arm, made from recycled materials, moving slightly in an outdoor setting.© IkeaA small, yellow, round robot with thin limbs stands on a cracked concrete surface, viewed from behind a car's dashboard.© Ikea
    Length: 60 s · Shots: 42 · Average shot: 1.4 s · Format: mixed

  3. 03Ad ideas: every spot built on a finding purpose

    Before you present an idea, you need to know who has done it, and how.

    Ikea “Change A Bit For Good” is built on a finding purpose. Search the library by idea to see every spot that uses it.

    Epuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentAway “Travel Changed Me”© AwayšKoda Uk “Purr & Grrr”© šKoda UkDiageo “Cowboys”© Diageo
    Epuron / German Ministry for the Environment · Away · šKoda Uk · Diageo

More commercials by Ninian Doff

More from Mother

Award-winning retail commercials

Questions

Who directed the Ikea “Change A Bit For Good” commercial?

Ninian Doff directed it, produced by Pulse Films, for the agency Mother.

Which agency made Ikea “Change A Bit For Good”?

Mother created it for Ikea (2021).

What awards did Ikea “Change A Bit For Good” win?

1 awards, including Kinsale Sharks 2021 Bronze Film Craft (International) - Best CGI/Visual Effects.

What is the tagline of Ikea “Change A Bit For Good”?

“Ikea, the wonderful everyday.”

Sources for the credits and awards

web.archive.orgweb.archive.orgweb.archive.org