framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Google “Google Chrome: Dear Sophie” 2012

Google “Google Chrome: Dear Sophie” (2012) is a Google commercial for BBH, produced by Moxie Pictures. It won one award: Cannes Lions 2012 Film Silver.

A father uses Google Chrome to send emails, photos, and videos to his daughter, documenting her growth from infancy to childhood, creating a digital time capsule of memories.

Video: GoogleChromeJapan on YouTube

Shot by shot

  1. A computer mouse cursor clicks on a button to compose an email, revealing a new email window with Japanese text and "To: Dear.ayane.".© Google0:04
  2. A father with dark hair and a white shirt smiles at his baby while feeding it a bottle in a warm, natural light setting.© Google0:10
  3. A computer mouse cursor clicks a button with Japanese text on a white and blue screen, with a blurry image of a baby in the background.© Google0:14
  4. A computer screen shows a YouTube video of a baby crawling, with a cursor hovering over a button that says "Send video by email" in Japanese.© Google0:18
  5. A computer screen shows the Google Chrome browser with a mouse cursor hovering over the Gmail icon, indicating a click.© Google0:19
  6. A close-up shot shows a computer screen with a text editor where Japanese characters are being typed, wishing someone a happy second birthday.© Google0:20
  7. A computer mouse cursor hovers over a "Send" button in Japanese on a light blue email interface, then clicks it.© Google0:24
  8. A computer screen shows a Google Chrome browser window with a search bar and suggested search terms in Japanese, as a cursor clicks on one of the suggestions.© Google0:26
  9. A computer screen shows a web browser with a pop-up window displaying "Kengo Ono Web Albums" and several small photos of children.© Google0:29
  10. A young Asian girl with dark curly hair, wearing a pink kimono and hair ornaments, looks up with a slightly open mouth.© Google0:29
  11. A young Japanese girl in a light blue t-shirt rides a small bicycle on a dirt path, then the shot transitions to a computer screen with a "send" button.© Google0:31
  12. A young Japanese girl with a red backpack waves goodbye as she leaves her home, captured in a YouTube video player.© Google0:34

Stills © Google. Made by BBH and Moxie Pictures.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A father's digital time capsule for his daughter.

Tagline: “あなたのウェブを、はじめよう。”

digital time capsulefather-daughter bondgrowing up montagetechnology as memory keepersentimental journey

The cut

Length
60 s
Shots
26
Average shot
2.3 s
Format
mixed

What creatives use Google “Google Chrome: Dear Sophie” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Google “Google Chrome: Dear Sophie”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A computer mouse cursor clicks on a button to compose an email, revealing a new email window with Japanese text and "To: Dear.ayane.".© GoogleA father with dark hair and a white shirt smiles at his baby while feeding it a bottle in a warm, natural light setting.© GoogleA computer mouse cursor clicks a button with Japanese text on a white and blue screen, with a blurry image of a baby in the background.© GoogleA computer screen shows a YouTube video of a baby crawling, with a cursor hovering over a button that says "Send video by email" in Japanese.© Google
    Frames from Google “Google Chrome: Dear Sophie”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Google “Google Chrome: Dear Sophie” in order, with its length, framing and what happens in it.

    A computer mouse cursor clicks on a button to compose an email, revealing a new email window with Japanese text and "To: Dear.ayane.".© GoogleA father with dark hair and a white shirt smiles at his baby while feeding it a bottle in a warm, natural light setting.© GoogleA computer mouse cursor clicks a button with Japanese text on a white and blue screen, with a blurry image of a baby in the background.© GoogleA computer screen shows a YouTube video of a baby crawling, with a cursor hovering over a button that says "Send video by email" in Japanese.© GoogleA computer screen shows the Google Chrome browser with a mouse cursor hovering over the Gmail icon, indicating a click.© GoogleA close-up shot shows a computer screen with a text editor where Japanese characters are being typed, wishing someone a happy second birthday.© Google
    Length: 60 s · Shots: 26 · Average shot: 2.3 s · Format: mixed

  3. 03Ad ideas: every spot built on a father-daughter bond

    Before you present an idea, you need to know who has done it, and how.

    Google “Google Chrome: Dear Sophie” is built on a father-daughter bond. Search the library by idea to see every spot that uses it.

    Prison Radio Association “Connection”© Prison Radio AssociationGoel TMT “Band Baaja Bitiya”© Goel TMTApple “Heartstrings”© AppleNike “Voice of Belief”© Nike
    Prison Radio Association · Goel TMT · Apple · Nike

More from BBH

Award-winning tech commercials

Questions

Which agency made Google “Google Chrome: Dear Sophie”?

BBH created it for Google (2012).

What awards did Google “Google Chrome: Dear Sophie” win?

1 awards, including Cannes Lions 2012 Film Silver.

What is the tagline of Google “Google Chrome: Dear Sophie”?

“あなたのウェブを、はじめよう。”

Sources for the credits and awards

The WorkThe Workweb.archive.org