framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Finish “Combinations” 2018

Finish “Combinations” (2018) is a Finish commercial directed by The Sacred Egg for Wieden+Kennedy, produced by Riff Raff Films. It won 2 awards, including Creative Circle 2018 Silver FILM CRAFT - Best Production Design (single).

This ad humorously showcases bizarre food combinations and the resulting dirty dishes, highlighting the need for Finish Dishwasher Cleaner to tackle the toughest grime.

Video: Sam Bould on Vimeo

Shot by shot

  1. A man with a mustache and an orange scarf sits at a dining table, eating from a bowl with a spoon, in a vibrant green and orange room.© Finish0:00
  2. A white plate and a green bowl, both dirty with food residue, float in a dark void with spoons.© Finish0:03
  3. A young woman with braided hair, wearing a hockey jersey, sits in a comfy chair, eating a casserole from a glass dish in a rustic cabin.© Finish0:06
  4. A woman with red hair and a pink bow eats orange jelly from a blue plate in a greenhouse filled with lush green plants and pink flowers.© Finish0:10
  5. A young girl in Christmas pajamas sits on the floor, holding a clear bowl of chocolate mousse over her face in a festive living room.© Finish0:14
  6. Three children in school uniforms eat breakfast at a long table, while a woman is seen in the background through a serving hatch in a brightly lit kitchen.© Finish0:17
  7. A pile of dirty dishes, including plates, bowls, and cutlery, floats against a dark background, showcasing food residue.© Finish0:19
  8. A dirty bowl, plate, spoon, and fork are spinning in mid-air against a dark background, with green food residue on them.© Finish0:24
  9. A pile of dirty dishes, including plates, bowls, and cups, with food residue, is shown in a close-up shot.© Finish0:27
  10. A wide shot of a kitchen with red cabinets and a checkerboard floor, as a pile of dirty dishes floats in the air and then falls into an open dishwasher.© Finish0:28
  11. A pair of hands opens a red cabinet to reveal a bottle of Finish Dishwasher Cleaner on a shelf with other cleaning supplies.© Finish0:33
  12. A hand places a Finish dishwasher cleaner bottle into the top rack of a dishwasher in a kitchen.© Finish0:37

Stills © Finish. Made by Wieden+Kennedy, Riff Raff Films and The Sacred Egg.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Bizarre food combinations create extreme dirty dishes, emphasizing the cleaner's power.

Tagline: “Love your dishwasher.”

unusual food pairingsfloating objectsexaggerated messproblem-solutionvoice-over narration

The cut

Length
40 s
Shots
27
Average shot
1.5 s

What creatives use Finish “Combinations” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Finish “Combinations”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a mustache and an orange scarf sits at a dining table, eating from a bowl with a spoon, in a vibrant green and orange room.© FinishA white plate and a green bowl, both dirty with food residue, float in a dark void with spoons.© FinishA young woman with braided hair, wearing a hockey jersey, sits in a comfy chair, eating a casserole from a glass dish in a rustic cabin.© FinishA woman with red hair and a pink bow eats orange jelly from a blue plate in a greenhouse filled with lush green plants and pink flowers.© Finish
    Frames from Finish “Combinations”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Finish “Combinations” in order, with its length, framing and what happens in it.

    A man with a mustache and an orange scarf sits at a dining table, eating from a bowl with a spoon, in a vibrant green and orange room.© FinishA white plate and a green bowl, both dirty with food residue, float in a dark void with spoons.© FinishA young woman with braided hair, wearing a hockey jersey, sits in a comfy chair, eating a casserole from a glass dish in a rustic cabin.© FinishA woman with red hair and a pink bow eats orange jelly from a blue plate in a greenhouse filled with lush green plants and pink flowers.© FinishA young girl in Christmas pajamas sits on the floor, holding a clear bowl of chocolate mousse over her face in a festive living room.© FinishThree children in school uniforms eat breakfast at a long table, while a woman is seen in the background through a serving hatch in a brightly lit kitchen.© Finish
    Length: 40 s · Shots: 27 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a floating objects

    Before you present an idea, you need to know who has done it, and how.

    Finish “Combinations” is built on a floating objects. Search the library by idea to see every spot that uses it.

    Bitso “Blockchain to the moon”© BitsoLYDIA “LYDIA”© LYDIAAdolescence “Octavia”© AdolescenceGetnet Argentina “Tranqui - Getneteᔩ Getnet Argentina
    Bitso · LYDIA · Adolescence · Getnet Argentina

More commercials by The Sacred Egg

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning home commercials

Questions

Who directed the Finish “Combinations” commercial?

The Sacred Egg directed it, produced by Riff Raff Films, for the agency Wieden+Kennedy.

Which agency made Finish “Combinations”?

Wieden+Kennedy created it for Finish (2018).

What awards did Finish “Combinations” win?

2 awards, including Creative Circle 2018 Silver FILM CRAFT - Best Production Design (single) and Creative Circle 2018 Bronze FILM - Best TV 30-60secs (single).

What is the tagline of Finish “Combinations”?

“Love your dishwasher.”

Sources for the credits and awards

web.archive.org