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Eko-Kom “Surgeon - Butcher” 2017

Eko-Kom “Surgeon - Butcher” (2017) is an Eko-Kom commercial for Havas. It won one award: Epica 2017 Gold Public Interest – Environment.

A butcher, dressed as a surgeon, performs a meat operation in an operating room, highlighting the importance of proper waste disposal.

Video: Havas Prague on Vimeo

Shot by shot

  1. A group of people stand in line at a butcher shop, watching the butcher prepare meat behind the counter.© Eko-Kom0:01
  2. A middle-aged woman with dark hair in a beige blazer watches intently as a person in the foreground works on something out of focus in an interior setting.© Eko-Kom0:05
  3. Two women, one with red hair and glasses, the other with dark hair, stand behind a counter, looking intently at something off-screen in an interior setting.© Eko-Kom0:10
  4. A surgeon in blue scrubs and a mask looks down while another person's arm reaches into the frame in a dimly lit operating room.© Eko-Kom0:14
  5. A man in a butcher's hat and white coat, surrounded by surgeons, places a piece of meat on an operating table in a hospital operating room.© Eko-Kom0:16
  6. A man in a white coat and cap smiles while looking down, with surgical lights and medical equipment in the background of an operating room.© Eko-Kom0:18
  7. A person in a white lab coat with bloodstains on the sleeves is holding a small, wrapped object and a pen-like tool in a dimly lit room with medical equipment.© Eko-Kom0:20
  8. A man in a flat cap and white coat holds up a brain while four surgeons in scrubs and masks look on in a dimly lit operating room.© Eko-Kom0:22
  9. A person's hand is seen placing an item into a recycling bin, with text overlayed on the screen.© Eko-Kom0:25

Stills © Eko-Kom. Made by Havas.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A butcher in an operating room to show things belong where they belong.

Tagline: “Recycle, it makes sense.”

role reversalfish out of watervisual metaphorabsurd juxtapositionmisdirection

The cut

Length
30 s
Shots
13
Average shot
2.3 s

What creatives use Eko-Kom “Surgeon - Butcher” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Eko-Kom “Surgeon - Butcher”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A group of people stand in line at a butcher shop, watching the butcher prepare meat behind the counter.© Eko-KomA middle-aged woman with dark hair in a beige blazer watches intently as a person in the foreground works on something out of focus in an interior setting.© Eko-KomTwo women, one with red hair and glasses, the other with dark hair, stand behind a counter, looking intently at something off-screen in an interior setting.© Eko-KomA surgeon in blue scrubs and a mask looks down while another person's arm reaches into the frame in a dimly lit operating room.© Eko-Kom
    Frames from Eko-Kom “Surgeon - Butcher”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Eko-Kom “Surgeon - Butcher” in order, with its length, framing and what happens in it.

    A group of people stand in line at a butcher shop, watching the butcher prepare meat behind the counter.© Eko-KomA middle-aged woman with dark hair in a beige blazer watches intently as a person in the foreground works on something out of focus in an interior setting.© Eko-KomTwo women, one with red hair and glasses, the other with dark hair, stand behind a counter, looking intently at something off-screen in an interior setting.© Eko-KomA surgeon in blue scrubs and a mask looks down while another person's arm reaches into the frame in a dimly lit operating room.© Eko-KomA man in a butcher's hat and white coat, surrounded by surgeons, places a piece of meat on an operating table in a hospital operating room.© Eko-KomA man in a white coat and cap smiles while looking down, with surgical lights and medical equipment in the background of an operating room.© Eko-Kom
    Length: 30 s · Shots: 13 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a role reversal

    Before you present an idea, you need to know who has done it, and how.

    Eko-Kom “Surgeon - Butcher” is built on a role reversal. Search the library by idea to see every spot that uses it.

    Wilkinson Sword “The Blade Masters - Doctor”© Wilkinson SwordNike “Sport is Never Done”© Nikeeos “eos Brand Campaign”© eosEko-Kom “Flight attendants - Garbage Collectors”© Eko-Kom
    Wilkinson Sword · Nike · eos · Eko-Kom

More from Havas

Award-winning public service & ngo commercials

Questions

Which agency made Eko-Kom “Surgeon - Butcher”?

Havas created it for Eko-Kom (2017).

What awards did Eko-Kom “Surgeon - Butcher” win?

1 awards, including Epica 2017 Gold Public Interest – Environment.

What is the tagline of Eko-Kom “Surgeon - Butcher”?

“Recycle, it makes sense.”

Sources for the credits and awards

winners.epica-awards.com