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Edf “The Race” 2018

Edf “The Race” (2018) is an Edf commercial directed by Thierry Poiraud for Havas, produced by Insurrection. It won one award: Epica 2018 Silver Post Production & Visual Effects.

Fantastical creatures race through diverse landscapes powered by renewable energy, culminating in a playful reveal of French football stars whose gaming session is powered by EDF.

Video: Havas Paris on YouTube

Shot by shot

  1. A wide shot of a vast solar panel field reflecting the sky, with mountains in the background, as a dust monster runs across it.© Edf0:00
  2. A young person in a feathered helmet and tribal paint rides a fantastical vehicle across a field, with dragon-like creatures flying alongside.© Edf0:02
  3. A large, white, serpentine dragon with a long tail flies through a mountainous landscape at sunset, with a smaller red dragon flying past it.© Edf0:04
  4. A dynamic shot of a camera flying through a canyon, revealing a massive dam in a mountainous landscape under a cloudy sky.© Edf0:15
  5. Two fantastical creatures, one blue and one red, fly and crash into a body of water near a concrete structure with mountains in the background.© Edf0:19
  6. A small, green-haired creature rides a large, furry white beast with colorful strands, racing a red-winged dragon over a lake with mountains and trees in the background.© Edf0:23
  7. Two pterodactyl-like creatures fly over a river and forest, approaching a tunnel in a mountain, in a wide shot.© Edf0:26
  8. A male character in a futuristic flight suit and goggles rides a flying creature over green fields and mountains, with another creature in the background.© Edf0:33
  9. A person in dark gear rides a large, dark blue flying creature, with a smaller red creature flying nearby, over a green landscape with wind turbines and mountains.© Edf0:37
  10. A young woman in tribal attire and face paint rides a flying creature, looking down at a power plant by the sea.© Edf0:40
  11. A female pilot in a futuristic suit and helmet looks intensely forward, with a dramatic sky in the background, as if in flight.© Edf0:44
  12. Two dragons fly over the ocean towards a power plant on the coast, with mountains in the background.© Edf0:45

Stills © Edf. Made by Havas, Insurrection and Thierry Poiraud.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Epic fantasy race powered by clean energy, then a humorous celebrity reveal.

Tagline: “Notre électricité à 95% sans CO2 alimente vos émotions.”

fantasy creaturesepic racehidden revealcelebrity cameoenergy as power

The cut

Length
60 s
Shots
35
Average shot
1.7 s
Format
mixed

What creatives use Edf “The Race” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Edf “The Race”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a vast solar panel field reflecting the sky, with mountains in the background, as a dust monster runs across it.© EdfA young person in a feathered helmet and tribal paint rides a fantastical vehicle across a field, with dragon-like creatures flying alongside.© EdfA large, white, serpentine dragon with a long tail flies through a mountainous landscape at sunset, with a smaller red dragon flying past it.© EdfA dynamic shot of a camera flying through a canyon, revealing a massive dam in a mountainous landscape under a cloudy sky.© Edf
    Frames from Edf “The Race”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Edf “The Race” in order, with its length, framing and what happens in it.

    A wide shot of a vast solar panel field reflecting the sky, with mountains in the background, as a dust monster runs across it.© EdfA young person in a feathered helmet and tribal paint rides a fantastical vehicle across a field, with dragon-like creatures flying alongside.© EdfA large, white, serpentine dragon with a long tail flies through a mountainous landscape at sunset, with a smaller red dragon flying past it.© EdfA dynamic shot of a camera flying through a canyon, revealing a massive dam in a mountainous landscape under a cloudy sky.© EdfTwo fantastical creatures, one blue and one red, fly and crash into a body of water near a concrete structure with mountains in the background.© EdfA small, green-haired creature rides a large, furry white beast with colorful strands, racing a red-winged dragon over a lake with mountains and trees in the background.© Edf
    Length: 60 s · Shots: 35 · Average shot: 1.7 s · Format: mixed

  3. 03Ad ideas: every spot built on a fantasy creatures

    Before you present an idea, you need to know who has done it, and how.

    Edf “The Race” is built on a fantasy creatures. Search the library by idea to see every spot that uses it.

    HBO x Bud Light “Game of Thrones x Bud Light - Joust”© HBO x Bud LightCalifornia Milk Processor Board “Elf”© California Milk Processor BoardBritish Arrows “Untold Studios - British Arrows”© British ArrowsOld Spice “Unbelievably Fresh”© Old Spice
    HBO x Bud Light · California Milk Processor Board · British Arrows · Old Spice

More commercials by Thierry Poiraud

  • Cisco "Secure Freeze" (2022) commercial still© CiscoCisco “Secure Freeze” 2022Dir. Thierry Poiraud · BETC
  • AUTOMOBILES CITROËN "Citroen C4" (2020) commercial still© AUTOMOBILES CITROËNAUTOMOBILES CITROËN “Citroen C4” 2020Dir. Thierry Poiraud · TRACTION/BETC

More from Havas

Award-winning public service & ngo commercials

Questions

Who directed the Edf “The Race” commercial?

Thierry Poiraud directed it, produced by Insurrection, for the agency Havas.

Which agency made Edf “The Race”?

Havas created it for Edf (2018).

What awards did Edf “The Race” win?

1 awards, including Epica 2018 Silver Post Production & Visual Effects.

What is the tagline of Edf “The Race”?

“Notre électricité à 95% sans CO2 alimente vos émotions.”

Sources for the credits and awards

winners.epica-awards.com