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Samuel Bayer, portrait

commercial director

Samuel Bayer

Samuel Bayer is a commercial director. FrameThrower's visual library has 9 of their commercials (1997–2025), cut shot by shot, 4 of them award-winning. The work includes spots for Dodge, Pepsi Cola Co./Pepsi, Chrysler and Mercedes, produced most often by Mars Media and HSI Productions, for agencies including The Richards Group, BBDO New York and Wieden+Kennedy.

Portrait: John Clark, CC BY-SA 3.0, via Wikimedia Commons

9
Commercials in our library
4
Award-winning
1997–2025
Active

01 · Featured

Samuel Bayer's most awarded commercial

Chrysler “Born of Fire” (2011), still© ChryslerChrysler “Born of Fire” (2011), frame 2© ChryslerChrysler “Born of Fire” (2011), frame 3© ChryslerChrysler “Born of Fire” (2011), frame 4© ChryslerChrysler “Born of Fire” (2011), frame 5© ChryslerChrysler “Born of Fire” (2011), frame 6© Chrysler

Effie Awards Grand Prix 2012

Chrysler “Born of Fire” 2011

Eminem drives through Detroit, highlighting the city's resilience and hard work, culminating in a powerful performance with a gospel choir, asserting Detroit's unique luxury and identity.

Directed by Samuel Bayer · Wieden+Kennedy · Serial Pictures

02 · Brands

Brands Samuel Bayer has made commercials for

Every brand in the library, by award-winning work.

  • Dodge2015

    1 commercials · 1 award-winning

  • Pepsi Cola Co./Pepsi1997

    1 commercials · 1 award-winning

  • Chrysler2011

    1 commercials · 1 award-winning

  • Packard Bell1997

    1 commercials · 1 award-winning

  • Mercedes2018

    1 commercials

  • Coors Banquet2025

    1 commercials

  • U.S. Navy2025

    1 commercials

  • Mountain Dew1999

    1 commercials

  • Reebok1999

    1 commercials

03 · Works with

Who Samuel Bayer works with

From the credits: the companies behind the spots, by number of spots.

Production companies Samuel Bayer works with

Agencies Samuel Bayer works with

04 · Awards

Samuel Bayer's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 2

    Clio Awards

    .

  • 1

    AICP Awards

    .

  • 1

    Effie Awards

    1 top prize

Top award-winning spots

  • Effie Awards Grand Prix 2012Chrysler “Born of Fire”
  • AICP Awards Winner 2015Dodge “Wisdom”
  • Clio Awards Silver 1997Packard Bell “Home”
  • Clio Awards Bronze 1997Pepsi Cola Co./Pepsi “Move Over”

05 · Work

Commercials by Samuel Bayer

Our visual library has 9 Samuel Bayer commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2025

Latest

Coors Banquet “Start Your Legacy” (2025)© Coors BanquetCoors Banquet “Start Your Legacy” 2025
U.S. Navy “U.S. Navy - Spotlight” (2025)© U.S. NavyU.S. Navy “U.S. Navy - Spotlight” 2025
Mercedes “CLA Wolf” (2018)© MercedesMercedes “CLA Wolf” 2018
Dodge “Wisdom” (2015)© DodgeDodge “Wisdom” 2015AICP Awards Winner 2015
Chrysler “Born of Fire” (2011)© ChryslerChrysler “Born of Fire” 2011Effie Awards Grand Prix 2012

Most awarded

  • Chrysler "Born of Fire" (2011) commercial still© ChryslerChrysler “Born of Fire” 2011Dir. Samuel Bayer · Wieden+KennedyEffie Awards Grand Prix 2012
  • Dodge "Wisdom" (2015) commercial still© DodgeDodge “Wisdom” 2015Dir. Samuel Bayer · The Richards GroupAICP Awards Winner 2015
  • Packard Bell "Home" (1997) commercial still© Packard BellPackard Bell “Home” 1997Dir. Samuel Bayer · M&C SaatchiClio Awards Silver 1997
  • Pepsi Cola Co./Pepsi "Move Over" (1997) commercial still© Pepsi Cola Co./PepsiPepsi Cola Co./Pepsi “Move Over” 1997Dir. Samuel Bayer · BBDO New YorkClio Awards Bronze 1997
  • Mountain Dew "Parking" (1999) commercial still© Mountain DewMountain Dew “Parking” 1999Dir. Samuel Bayer · BBDOAICP Awards Honoree 1999
  • Reebok "Clones" (1999) commercial still© ReebokReebok “Clones” 1999Dir. Samuel Bayer · Berlin Cameron & PartnersAICP Awards Honoree 1999
  • Coors Banquet "Start Your Legacy" (2025) commercial still© Coors BanquetCoors Banquet “Start Your Legacy” 2025Dir. Samuel Bayer
  • U.S. Navy "U.S. Navy - Spotlight" (2025) commercial still© U.S. NavyU.S. Navy “U.S. Navy - Spotlight” 2025Dir. Samuel Bayer · VML
  • Mercedes "CLA Wolf" (2018) commercial still© MercedesMercedes “CLA Wolf” 2018Dir. Samuel Bayer · Jung von Matt NEXT ALSTER

06 · For producers

What producers use Samuel Bayer's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Samuel Bayer's work and find directors with a similar style, each with every spot, agency, production company and award.

    Terence Neale© adidasNico Perez Veiga© Changyou Online Game DeveloperJoe Pytka© Pepsi-ColaTom Campbell© Westpac
    Similar to Samuel Bayer: Terence Neale, Nico Perez Veiga, Joe Pytka

  2. 02Samuel Bayer's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 9 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Chrysler “Born of Fire”© ChryslerDodge “Wisdom”© DodgePackard Bell “Home”© Packard BellPepsi Cola Co./Pepsi “Move Over”© Pepsi Cola Co./Pepsi
    9 commercials, 4 award-winning

07 · Questions

About Samuel Bayer

What commercials has Samuel Bayer directed?+

9 in the library, 1997–2025, including Chrysler “Born of Fire”, Dodge “Wisdom”, Packard Bell “Home” and Pepsi Cola Co./Pepsi “Move Over”.

Which production company does Samuel Bayer work with?+

Most often Mars Media (3 spots), also HSI Productions, Serial Pictures and SOUP.

Which agencies has Samuel Bayer worked with?+

The Richards Group (1), BBDO New York (1), Wieden+Kennedy (1), Jung von Matt NEXT ALSTER (1) and VML (1).

What awards has Samuel Bayer's work won?+

4 award-winning spots, including Effie Awards Grand Prix 2012 for Chrysler “Born of Fire”, AICP Awards Winner 2015 for Dodge “Wisdom” and Clio Awards Silver 1997 for Packard Bell “Home”.

Which directors have a similar style to Samuel Bayer?+

Terence Neale, Nico Perez Veiga, Joe Pytka, Tom Campbell and Rich Lee, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Samuel Bayer: matched by the ideas, tone and categories of their commercials.