SOUP

01 · Featured

SOUP's most awarded commercial

© Fleurop© Fleurop© Fleurop© Fleurop© Fleurop© Fleurop

London International Awards Gold 2026

Fleurop “Sorry” 2026

A man tries increasingly elaborate and absurd ways to apologize, from shaving "sorry" into a sheep to performing an expressive dance, before finally realizing the simplest solution.

Directed by Lisa Mausbach · SOUP

Every shot in the library

02 · Directors

Notable directors at SOUP

Who made the work, and how much of it won awards. From the credits on every spot.

• © Fleurop1 award-winningLisa Mausbach1 spots · Fleurop “Sorry”
• © Deutsche BahnMatt Smukler6 spots · Deutsche Bahn “Fan”
• © VWScott Pickett3 spots · VW “Boring Boy”
• © SONY BRAVIABen Tricklebank2 spots · SONY BRAVIA “Fireworks”
• © L'OréalOlivier Venturini2 spots · L'Oréal “Age Perfect”
• © PampersMona El Mansouri2 spots · Pampers “Väter”
• © MazdaChristian Weber2 spots · Mazda “Together”
• © WarsteinerMatthäus Bussmann2 spots · Warsteiner “The Portal”
• © Banques AlimentairesLas Favoritas2 spots · Banques Alimentaires “Ce Sera Toi”
• © IKEAAlison McLean1 spots · IKEA “New Beginning”
• © Coca Cola LightDiane Martel1 spots · Coca Cola Light “Nightboost”
• © MercedesSamuel Bayer1 spots · Mercedes “CLA Wolf”

03 · Clients

SOUP's clients

Every brand in the library, by award-winning work.

• Fleurop2026

  1 commercials · 1 award-winning

• L'Oréal2018

  3 commercials

• Loxone2026

  3 commercials

• IKEA2018

  2 commercials

• Mercedes2018–2026

  2 commercials

• Telekom2018

  2 commercials

• Mazda2018

  2 commercials

• Volkswagen2018

  2 commercials

• Bahlsen2018–2022

  2 commercials

• Warsteiner2023

  2 commercials

• Coca Cola Light2018

  1 commercials

• SONY BRAVIA2018

  1 commercials

Also: Deutsche Bahn, Pampers, Sony, VW, VISA, McDonald’s, Deichmann, The Coca-Cola Company, Telekom Deutschland GmbH, AXA Group, American Tourister, Mercedes Benz

04 · Works with

Who SOUP works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

SOUP's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 1

  London International Awards

  .

06 · Work

Commercials by SOUP

Our visual library has 42 SOUP commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© FleuropFleurop “Sorry” 2026London International Awards Gold 2026

© The Coca-Cola CompanyThe Coca-Cola Company “Coke Zero - Schmeckt am Besten Zusammen” 2026

© MercedesMercedes “How We Built the Mercedes VLE Film” 2026

© LoxoneLoxone “Never Heard Of It - Dentist” 2026

© LoxoneLoxone “Never Heard Of It - Police Stop” 2026

Most awarded

• © FleuropFleurop “Sorry” 2026Dir. Lisa MausbachLondon International Awards Gold 2026
• © The Coca-Cola CompanyThe Coca-Cola Company “Coke Zero - Schmeckt am Besten Zusammen” 2026Dir. Maximilian Speidel · VML Germany
• © MercedesMercedes “How We Built the Mercedes VLE Film” 2026Dir. James F. Coton · Preuss und Preuss
• © LoxoneLoxone “Never Heard Of It - Dentist” 2026Dir. Matt Smukler · KISKA
• © LoxoneLoxone “Never Heard Of It - Police Stop” 2026Dir. Matt Smukler · KISKA
• © LoxoneLoxone “Never Heard Of It - Wedding” 2026Dir. Matt Smukler · KISKA
• © Banques AlimentairesBanques Alimentaires “Ce Sera Toi” 2025Dir. Las Favoritas
• © Her Game TooHer Game Too “LFP x Her Game Too - The Seat” 2025Dir. Las Favoritas
• © McDonald’sMcDonald’s “DerM” 2024Dir. Bobby Louise & Brig · Scholz & Friends
• © AXA GroupAXA Group “Sustainability” 2024Dir. Matt Smukler · Publicis Conseil
• © American TouristerAmerican Tourister “Ready. Pack. GO” 2024Dir. Björn Baasner · Freunde des Hauses
• © Mercedes BenzMercedes Benz “The Sprinter” 2024Dir. James Coton
• © ToppsTopps “Match Attax Cards UEFA Euro 2024” 2024Dir. Zac Ella · Jung von Matt Sports
• © N26N26 “This Is How I Bank” 2024Dir. Stini Roehrs
• © AlohaAloha “Bubble Wrap” 2024Dir. MAPP
• © MarrMarr “AW19” 2024Dir. Somayeh
• © WarsteinerWarsteiner “The Portal” 2023Dir. Matthäus Bussmann · Freunde des Hauses
• © WarsteinerWarsteiner “Gebraut fuer deine Momente” 2023Dir. Matthäus Bussmann
• © VISAVISA “Freedom” 2022Dir. Justin Izumi · Digitas
• © DeichmannDeichmann “Fila” 2022Dir. Nathan Presley · Grey
• © BahlsenBahlsen “Leibniz - Wonderful Chaos” 2022Dir. Marko Roth · Jung von Matt
• © Telekom Deutschland GmbHTelekom Deutschland GmbH “Teenage Love” 2020Dir. Matt Smukler · DDB Germany
• © IKEAIKEA “New Beginning” 2018Dir. Alison McLean
• © Coca Cola LightCoca Cola Light “Nightboost” 2018Dir. Diane Martel · Ogilvy

07 · For producers

What producers use SOUP's page for

1. 01Who directs for SOUP

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind SOUP's 42 commercials, with the agencies and awards.

   © Fleurop© The Coca-Cola Company© Mercedes© Loxone

   Matt Smukler · Scott Pickett · Ben TricklebankOpen SOUP in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   SOUP's work by year, brand and award in one place, and the companies with a similar body of work.

   © Ubisoft© Old Spice© Vanish© Anthropic

   Similar: Stink, MJZ, SmugglerCompare in the library →

08 · Questions

About SOUP