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commercial director

Matt Smukler

Matt Smukler is a commercial director. FrameThrower's visual library has 12 of their commercials (2016–2026), cut shot by shot. The work includes spots for Loxone, Verizon, IAMS and Deutsche Bahn, produced most often by SOUP and Community Films, for agencies including KISKA, Rokkan and DDB Aotearoa.

12
Commercials in our library
2016–2026
Active

01 · Featured

Matt Smukler's most awarded commercial

Loxone “Never Heard Of It - Dentist” (2026), still© LoxoneLoxone “Never Heard Of It - Dentist” (2026), frame 2© LoxoneLoxone “Never Heard Of It - Dentist” (2026), frame 3© LoxoneLoxone “Never Heard Of It - Dentist” (2026), frame 4© LoxoneLoxone “Never Heard Of It - Dentist” (2026), frame 5© LoxoneLoxone “Never Heard Of It - Dentist” (2026), frame 6© Loxone

Loxone “Never Heard Of It - Dentist” 2026

A dentist tries to introduce her patient to Loxone home automation, but the patient is too distracted by his dental procedure to understand, leading to humorous misunderstandings.

Directed by Matt Smukler · KISKA · SOUP

02 · Brands

Brands Matt Smukler has made commercials for

Every brand in the library, by award-winning work.

  • Loxone2026

    3 commercials

  • Verizon2023

    2 commercials

  • IAMS2016

    1 commercials

  • Deutsche Bahn2018

    1 commercials

  • Telekom Deutschland GmbH2020

    1 commercials

  • AXA Group2024

    1 commercials

  • Tide2019

    1 commercials

  • Publix2023

    1 commercials

  • Barnes & Noble2019

    1 commercials

03 · Works with

Who Matt Smukler works with

From the credits: the companies behind the spots, by number of spots.

Production companies Matt Smukler works with

04 · Work

Commercials by Matt Smukler

Our visual library has 12 Matt Smukler commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020

Latest

Loxone “Never Heard Of It - Dentist” (2026)© LoxoneLoxone “Never Heard Of It - Dentist” 2026
Loxone “Never Heard Of It - Police Stop” (2026)© LoxoneLoxone “Never Heard Of It - Police Stop” 2026
Loxone “Never Heard Of It - Wedding” (2026)© LoxoneLoxone “Never Heard Of It - Wedding” 2026
AXA Group “Sustainability” (2024)© AXA GroupAXA Group “Sustainability” 2024
Verizon “Hum - Kirby” (2023)© VerizonVerizon “Hum - Kirby” 2023

Most awarded

  • Loxone "Never Heard Of It - Dentist" (2026) commercial still© LoxoneLoxone “Never Heard Of It - Dentist” 2026Dir. Matt Smukler · KISKA
  • Loxone "Never Heard Of It - Police Stop" (2026) commercial still© LoxoneLoxone “Never Heard Of It - Police Stop” 2026Dir. Matt Smukler · KISKA
  • Loxone "Never Heard Of It - Wedding" (2026) commercial still© LoxoneLoxone “Never Heard Of It - Wedding” 2026Dir. Matt Smukler · KISKA
  • AXA Group "Sustainability" (2024) commercial still© AXA GroupAXA Group “Sustainability” 2024Dir. Matt Smukler · Publicis Conseil
  • Verizon "Hum - Kirby" (2023) commercial still© VerizonVerizon “Hum - Kirby” 2023Dir. Matt Smukler · Rokkan
  • Verizon "Hum - Surprise" (2023) commercial still© VerizonVerizon “Hum - Surprise” 2023Dir. Matt Smukler · Rokkan
  • Publix "On Our Way" (2023) commercial still© PublixPublix “On Our Way” 2023Dir. Matt Smukler
  • Telekom Deutschland GmbH "Teenage Love" (2020) commercial still© Telekom Deutschland GmbHTelekom Deutschland GmbH “Teenage Love” 2020Dir. Matt Smukler · DDB Germany
  • Tide "Scarf" (2019) commercial still© TideTide “Scarf” 2019Dir. Matt Smukler · Saatchi & Saatchi New York
  • Barnes & Noble "Spells" (2019) commercial still© Barnes & NobleBarnes & Noble “Spells” 2019Dir. Matt Smukler · Havas Worldwide
  • Deutsche Bahn "Fan" (2018) commercial still© Deutsche BahnDeutsche Bahn “Fan” 2018Dir. Matt Smukler · BBDO Group Germany GmbH
  • IAMS "Duck" (2016) commercial still© IAMSIAMS “Duck” 2016Dir. Matt Smukler · DDB Aotearoa

05 · For producers

What producers use Matt Smukler's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Matt Smukler's work and find directors with a similar style, each with every spot, agency, production company and award.

    Steve Ayson© Life360Jeff Low© AnthropicJim Jenkins© NextelJames Haworth© Petro Canada
    Similar to Matt Smukler: Steve Ayson, Jeff Low, Jim Jenkins

  2. 02Matt Smukler's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 12 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Loxone “Never Heard Of It - Dentist”© LoxoneLoxone “Never Heard Of It - Police Stop”© LoxoneLoxone “Never Heard Of It - Wedding”© LoxoneAXA Group “Sustainability”© AXA Group
    12 commercials, 0 award-winning

06 · Questions

About Matt Smukler

What commercials has Matt Smukler directed?+

12 in the library, 2016–2026, including Loxone “Never Heard Of It - Dentist”, Loxone “Never Heard Of It - Police Stop”, Loxone “Never Heard Of It - Wedding” and AXA Group “Sustainability”.

Which production company does Matt Smukler work with?+

Most often SOUP (6 spots), also Community Films and Snapper Films.

Which agencies has Matt Smukler worked with?+

KISKA (3), Rokkan (2), DDB Aotearoa (1), BBDO Group Germany GmbH (1) and DDB Germany (1).

Which directors have a similar style to Matt Smukler?+

Steve Ayson, Jeff Low, Jim Jenkins, James Haworth and Harold Einstein, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Matt Smukler: matched by the ideas, tone and categories of their commercials.