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Cadbury “Bed” 2023

Cadbury “Bed” (2023) is a Cadbury commercial directed by Jeff Low for VCCP, produced by Biscuit Filmworks. It won 2 awards, including British Arrows 2023 Silver — Best Up To 30 Second Commercial.

A couple debates the value of a golden Cadbury Creme Egg, prioritizing the joy of eating over potential monetary gain.

Video: Cadbury on YouTube

Frames

  1. A person's hand holds a half-eaten Cadbury Creme Egg, revealing the white and yellow fondant inside, in a dimly lit room.© Cadbury0:00
  2. A man with a beard in a blue t-shirt holds a golden egg while talking to a woman on a couch in a dimly lit living room.© Cadbury0:02
  3. Cadbury “Bed”, shot 2© Cadbury0:06
  4. A woman in pajamas holds a chocolate egg and a fork, looking at a man next to her in a bedroom at night.© Cadbury0:10
  5. Cadbury “Bed”, shot 3© Cadbury0:14
  6. A man with a beard and a woman are sitting on a couch, eating chocolate, and talking in a dimly lit living room.© Cadbury0:18
  7. A man and a woman, both in their 30s, sit up in bed, each holding a Cadbury Creme Egg, looking at each other in a bedroom at night.© Cadbury0:22

Stills © Cadbury. Made by VCCP, Biscuit Filmworks and Jeff Low.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The joy of eating a Creme Egg outweighs the value of a golden ticket.

Tagline: “How do you not eat yours?”

couple banterfood temptationlucky charmeveryday setting

The cut

Length
30 s
Shots
5
Average shot
6.0 s

What creatives use Cadbury “Bed” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cadbury “Bed”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's hand holds a half-eaten Cadbury Creme Egg, revealing the white and yellow fondant inside, in a dimly lit room.© CadburyA man with a beard in a blue t-shirt holds a golden egg while talking to a woman on a couch in a dimly lit living room.© CadburyCadbury “Bed”, 0:06© CadburyA woman in pajamas holds a chocolate egg and a fork, looking at a man next to her in a bedroom at night.© Cadbury
    Frames from Cadbury “Bed”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cadbury “Bed” in order, with its length, framing and what happens in it.

    A person's hand holds a half-eaten Cadbury Creme Egg, revealing the white and yellow fondant inside, in a dimly lit room.© CadburyA man with a beard in a blue t-shirt holds a golden egg while talking to a woman on a couch in a dimly lit living room.© CadburyCadbury “Bed”, 0:06© CadburyA woman in pajamas holds a chocolate egg and a fork, looking at a man next to her in a bedroom at night.© CadburyCadbury “Bed”, 0:14© CadburyA man with a beard and a woman are sitting on a couch, eating chocolate, and talking in a dimly lit living room.© Cadbury
    Length: 30 s · Shots: 5 · Average shot: 6.0 s

  3. 03Ad ideas: every spot built on a couple banter

    Before you present an idea, you need to know who has done it, and how.

    Cadbury “Bed” is built on a couple banter. Search the library by idea to see every spot that uses it.

    Bbc “BBC iPlayer – Wasted on Some”© BbcBanco Galicia “Eau de Garrón”© Banco GaliciaPrudential Corporation “Wanna Be 3”© Prudential CorporationMcDonald’s Germany “All of This - Big Mac”© McDonald’s Germany
    Bbc · Banco Galicia · Prudential Corporation · McDonald’s Germany

More commercials by Jeff Low

More from VCCP

  • Mondelez - Cadbury UK "Bus" (2022) commercial still© Mondelez - Cadbury UKMondelez - Cadbury UK “Bus” 2022Dir. Frédéric Planchon · VCCPIPA Effectiveness Awards Grand Prix 2022
  • Cadbury "Mum's Birthday" (2022) commercial still© CadburyCadbury “Mum's Birthday” 2022VCCPIPA Effectiveness Awards Grand Prix 2022
  • Mondelēz "Made to Share" (2026) commercial still© MondelēzMondelēz “Made to Share” 2026Dir. Zak Razvi · VCCPBritish Arrows Gold 2026
  • Co-op "Owned By You,Right By You" (2025) commercial still© Co-opCo-op “Owned By You,Right By You” 2025Dir. Sam Gainsborough · VCCPBritish Arrows Gold 2025
  • Kwik Fit "Reasons to Drive Away Happy Every Time" (2025) commercial still© Kwik FitKwik Fit “Reasons to Drive Away Happy Every Time” 2025Dir. Harold Einstein · VCCPBritish Arrows Gold 2025
  • O2 "Daisy vs Scammers" (2025) commercial still© O2O2 “Daisy vs Scammers” 2025Dir. Matt Carter · VCCPBritish Arrows Gold 2025

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Cadbury “Bed” commercial?

Jeff Low directed it, produced by Biscuit Filmworks, for the agency VCCP.

Which agency made Cadbury “Bed”?

VCCP created it for Cadbury (2023).

What awards did Cadbury “Bed” win?

2 awards, including British Arrows 2023 Silver — Best Up To 30 Second Commercial and British Arrows 2023 Bronze — Food & Non-Alcoholic Drinks.

What is the tagline of Cadbury “Bed”?

“How do you not eat yours?”

Sources for the credits and awards

britisharrows.combritisharrows.com

Cadbury “Bed” (2023) Commercial by Jeff Low: Credits, Awards & Stills