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Baileys “Nutcracker” 2014

Baileys “Nutcracker” (2014) is a Baileys commercial directed by Ringan Ledwidge for BBH, produced by Rattling Stick. It won 2 awards, including D&AD 2014 Wood Pencil — Film Advertising Crafts / Cinematography for Film Advertising.

Three women in period costumes enter a magical, opulent Christmas party, where they witness a dramatic dance-off between a Nutcracker-like figure and a modern dancer.

Video: Baileys on YouTube

Shot by shot

  1. Three women in period costumes walk through a dark, snowy forest at night, looking around with curious expressions.© Baileys0:00
  2. Two women in period costumes walk through a dark, snowy forest, with one woman holding a small dog on a leash.© Baileys0:04
  3. Baileys “Nutcracker”, shot 44© Baileys1:57

Stills © Baileys. Made by BBH, Rattling Stick and Ringan Ledwidge.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Nutcracker ballet meets modern dance-off at a magical Christmas party.

Tagline: “Christmas with Spirit”

magical realismNutcracker reimaginingdance-offChristmas partyperiod costumesmodern twist

The cut

Length
120 s
Shots
44
Average shot
2.7 s

What creatives use Baileys “Nutcracker” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Baileys “Nutcracker”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three women in period costumes walk through a dark, snowy forest at night, looking around with curious expressions.© BaileysTwo women in period costumes walk through a dark, snowy forest, with one woman holding a small dog on a leash.© BaileysBaileys “Nutcracker”, 1:57© Baileys
    Frames from Baileys “Nutcracker”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Baileys “Nutcracker” in order, with its length, framing and what happens in it.

    Three women in period costumes walk through a dark, snowy forest at night, looking around with curious expressions.© BaileysTwo women in period costumes walk through a dark, snowy forest, with one woman holding a small dog on a leash.© BaileysBaileys “Nutcracker”, 1:57© Baileys
    Length: 120 s · Shots: 44 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Baileys “Nutcracker” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Ringan Ledwidge

More from BBH

Award-winning spirits commercials

Questions

Who directed the Baileys “Nutcracker” commercial?

Ringan Ledwidge directed it, produced by Rattling Stick, for the agency BBH.

Which agency made Baileys “Nutcracker”?

BBH created it for Baileys (2014).

What awards did Baileys “Nutcracker” win?

2 awards, including D&AD 2014 Wood Pencil — Film Advertising Crafts / Cinematography for Film Advertising and D&AD 2014 Wood Pencil — Film Advertising Crafts / Production Design for Film Advertising.

What is the tagline of Baileys “Nutcracker”?

“Christmas with Spirit”

Sources for the credits and awards

dandad.org