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Babybel “Join the Goodness” 2020

Babybel “Join the Goodness” (2020) is a Babybel commercial directed by Hervé De Crecy for Havas, produced by SOLAB. It won one award: Epica 2020 Bronze Post Production & Visual Effects.

This ad for Babybel cheese takes viewers on an epic journey through a fantastical world, blending live-action and animation to highlight the product's natural goodness and fun, adventurous spirit.

Video: Babybel UK on YouTube

Shot by shot

  1. A Babybel cheese wheel, still in its red wax, is shown on a red background, then the wax peels open to reveal the cheese inside, next to the words "REAL CHEESE PRODUCTION."© Babybel0:00
  2. A young woman with a bob haircut and bangs looks up and to the right, with colorful blurred shapes in the background.© Babybel0:03
  3. A donut-shaped drone flies past a monorail track in a fantastical city made of sweets and snacks, with a giant white cat-like creature in the background.© Babybel0:05
  4. A red Babybel cheese wheel, with a white interior and small eyes, sits on a grassy hill, opening up to reveal its cheesy goodness.© Babybel0:07
  5. Hundreds of small red Babybel cheeses roll down a city street filled with food trucks and neon signs, creating a whimsical, urban landscape.© Babybel0:10
  6. A diverse group of people stand in front of a large red screen that displays the text "JOIN THE GOODNESS" in a stylized font.© Babybel0:12
  7. A diverse crowd of people, including a person in a golden pig costume, walk through a city square at night, looking up at colorful banners.© Babybel0:14
  8. A young woman with short brown hair and a maroon hoodie looks scared, hiding behind a wall in a dilapidated alleyway.© Babybel0:16
  9. A young woman in a hoodie crouches by a wall, then flinches as an explosion of dust and debris erupts behind her in an alleyway.© Babybel0:17
  10. White text on a red background highlights the benefits of the product, with stars appearing below each statement.© Babybel0:19
  11. Four animated Babybel cheese characters, two with their wax peeled, stand on a rooftop next to a red siren, looking at a fifth character falling from the sky.© Babybel0:22
  12. An aerial view of a futuristic city with skyscrapers covered in lush green vegetation, showcasing a harmonious blend of urban and natural elements.© Babybel0:24

Stills © Babybel. Made by Havas, SOLAB and Hervé De Crecy.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Babybel cheese characters embark on an epic adventure in a fantastical world.

Tagline: “Join the goodness.”

anthropomorphic charactersfantastical world-buildingminiature characters in large worldproduct as herojourney/quest narrativeblended live-action and animation

The cut

Length
30 s
Shots
27
Average shot
1.1 s
Format
mixed

What creatives use Babybel “Join the Goodness” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Babybel “Join the Goodness”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A Babybel cheese wheel, still in its red wax, is shown on a red background, then the wax peels open to reveal the cheese inside, next to the words "REAL CHEESE PRODUCTION."© BabybelA young woman with a bob haircut and bangs looks up and to the right, with colorful blurred shapes in the background.© BabybelA donut-shaped drone flies past a monorail track in a fantastical city made of sweets and snacks, with a giant white cat-like creature in the background.© BabybelA red Babybel cheese wheel, with a white interior and small eyes, sits on a grassy hill, opening up to reveal its cheesy goodness.© Babybel
    Frames from Babybel “Join the Goodness”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Babybel “Join the Goodness” in order, with its length, framing and what happens in it.

    A Babybel cheese wheel, still in its red wax, is shown on a red background, then the wax peels open to reveal the cheese inside, next to the words "REAL CHEESE PRODUCTION."© BabybelA young woman with a bob haircut and bangs looks up and to the right, with colorful blurred shapes in the background.© BabybelA donut-shaped drone flies past a monorail track in a fantastical city made of sweets and snacks, with a giant white cat-like creature in the background.© BabybelA red Babybel cheese wheel, with a white interior and small eyes, sits on a grassy hill, opening up to reveal its cheesy goodness.© BabybelHundreds of small red Babybel cheeses roll down a city street filled with food trucks and neon signs, creating a whimsical, urban landscape.© BabybelA diverse group of people stand in front of a large red screen that displays the text "JOIN THE GOODNESS" in a stylized font.© Babybel
    Length: 30 s · Shots: 27 · Average shot: 1.1 s · Format: mixed

  3. 03Ad ideas: every spot built on a anthropomorphic characters

    Before you present an idea, you need to know who has done it, and how.

    Babybel “Join the Goodness” is built on a anthropomorphic characters. Search the library by idea to see every spot that uses it.

    Aldi “Like Brands”© AldiBritish Gas “The Things”© British GasTopgolf “Magic of Topgolf”© TopgolfIKEA “The Little Robot”© IKEA
    Aldi · British Gas · Topgolf · IKEA

More commercials by Hervé De Crecy

  • Qatar Tourism "Qatar Tourism - Experience a World Beyond" (2023) commercial still© Qatar TourismQatar Tourism “Qatar Tourism - Experience a World Beyond” 2023Dir. Hervé De Crecy · Havas

More from Havas

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Babybel “Join the Goodness” commercial?

Hervé De Crecy directed it, produced by SOLAB, for the agency Havas.

Which agency made Babybel “Join the Goodness”?

Havas created it for Babybel (2020).

What awards did Babybel “Join the Goodness” win?

1 awards, including Epica 2020 Bronze Post Production & Visual Effects.

What is the tagline of Babybel “Join the Goodness”?

“Join the goodness.”

Sources for the credits and awards

winners.epica-awards.com