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Amazon “That Reading Feeling” 2023

Amazon “That Reading Feeling” (2023) is an Amazon commercial directed by Tom Noakes for Droga5, produced by Prettybird. It won one award: Creative Circle 2023 Bronze VFX - Best Film Craft VFX/CGI (single).

This ad showcases the immersive power of reading, transporting diverse individuals from mundane reality into fantastical worlds through their books and e-readers.

Video: Tom Noakes on Vimeo

Shot by shot

  1. A young person's eyes are shown in a closeup, with graphic text overlayed on a purple background.© Amazon0:00
  2. A person's eyes are shown in a closeup, with graphic text "That reading feeling awaits AMAZONE" superimposed over their forehead, glowing with blue light.© Amazon0:03
  3. A young woman with a shaved head and dark lipstick reads a book intently, her face illuminated by the pages, in an outdoor setting.© Amazon0:13
  4. A giant monster's tentacles smash into the top of a building, causing debris and dust to explode outwards in a chaotic urban scene.© Amazon0:20
  5. A person holds an open manga comic book, as animated characters from the book appear on the diner table, with lightning bolts striking around them.© Amazon0:27
  6. A dark-skinned woman with an afro and goggles, wearing a yellow crop top and jacket, stands with a spiked bat as a smaller woman with heart eyes emerges from the ground.© Amazon0:29
  7. Two animated women, one with dark skin and goggles, the other with blonde hair, are in a dynamic pose, as if in a fight or dance, in a stylized interior.© Amazon0:33
  8. A man with long brown hair and a plaid shirt looks down with a concerned expression, illuminated by a blue light in a dark, possibly industrial, interior.© Amazon0:36
  9. A young woman with curly hair lies on a bed, holding an e-reader above her head, with her feet up against the wall in a dimly lit room.© Amazon0:49
  10. A young couple, a man and a woman, are lying in bed at night, reading books and talking to each other.© Amazon0:53
  11. A person's face is shown in a closeup, with their eyes closed, as text appears on screen in a vibrant blue and purple light.© Amazon1:05
  12. A person's eyes are illuminated by a green glow, with the text "That reading feeling awaits" superimposed on their forehead.© Amazon1:06

Stills © Amazon. Made by Droga5, Prettybird and Tom Noakes.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Reading transports you to fantastical worlds, no matter where you are.

Tagline: “That reading feeling awaits”

mundane to magicalreading as escapismanimated characters come to lifesurreal transformationsdiverse readerseveryday settings become extraordinary

The cut

Length
74 s
Shots
37
Average shot
2.0 s
Format
mixed

What creatives use Amazon “That Reading Feeling” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Amazon “That Reading Feeling”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young person's eyes are shown in a closeup, with graphic text overlayed on a purple background.© AmazonA person's eyes are shown in a closeup, with graphic text "That reading feeling awaits AMAZONE" superimposed over their forehead, glowing with blue light.© AmazonA young woman with a shaved head and dark lipstick reads a book intently, her face illuminated by the pages, in an outdoor setting.© AmazonA giant monster's tentacles smash into the top of a building, causing debris and dust to explode outwards in a chaotic urban scene.© Amazon
    Frames from Amazon “That Reading Feeling”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Amazon “That Reading Feeling” in order, with its length, framing and what happens in it.

    A young person's eyes are shown in a closeup, with graphic text overlayed on a purple background.© AmazonA person's eyes are shown in a closeup, with graphic text "That reading feeling awaits AMAZONE" superimposed over their forehead, glowing with blue light.© AmazonA young woman with a shaved head and dark lipstick reads a book intently, her face illuminated by the pages, in an outdoor setting.© AmazonA giant monster's tentacles smash into the top of a building, causing debris and dust to explode outwards in a chaotic urban scene.© AmazonA person holds an open manga comic book, as animated characters from the book appear on the diner table, with lightning bolts striking around them.© AmazonA dark-skinned woman with an afro and goggles, wearing a yellow crop top and jacket, stands with a spiked bat as a smaller woman with heart eyes emerges from the ground.© Amazon
    Length: 74 s · Shots: 37 · Average shot: 2.0 s · Format: mixed

  3. 03Ad ideas: every spot built on a mundane to magical

    Before you present an idea, you need to know who has done it, and how.

    Amazon “That Reading Feeling” is built on a mundane to magical. Search the library by idea to see every spot that uses it.

    Doritos “Doritos”© DoritosMcDonald's “Raise Your Arches”© McDonald'sApple “AirPods – Bounce”© AppleSony PlayStation “PlayStation - Play Fearlessly”© Sony PlayStation
    Doritos · McDonald's · Apple · Sony PlayStation

More commercials by Tom Noakes

More from Droga5

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Questions

Who directed the Amazon “That Reading Feeling” commercial?

Tom Noakes directed it, produced by Prettybird, for the agency Droga5.

Which agency made Amazon “That Reading Feeling”?

Droga5 created it for Amazon (2023).

What awards did Amazon “That Reading Feeling” win?

1 awards, including Creative Circle 2023 Bronze VFX - Best Film Craft VFX/CGI (single).

What is the tagline of Amazon “That Reading Feeling”?

“That reading feeling awaits”

Sources for the credits and awards

web.archive.org