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Sprout “Homegrown Sound” 2026

Sprout “Homegrown Sound” (2026) is a Sprout commercial directed by Tom Noakes for +61, produced by Scoundrel. It won 2 awards, including shots Awards Asia Pacific 2025 Gold — Use of Music (Licensed) and Clio 2026 Bronze — Film Craft / Sound Design.

A powerful and visually stunning ad that explores the origins of sound and music, connecting it to the earth, life, and human experience, culminating in a musician emerging from the desert.

Video: LUCAS BAYNES on Vimeo

Shot by shot

  1. An aerial wide shot captures a vast, arid landscape with reddish-brown earth and sparse vegetation under a partly cloudy sky, with text overlay.© Sprout0:00
  2. The camera looks down at a dry, cracked desert floor with the words "MUNARRA by BRIGGS" in white text across the middle.© Sprout0:16
  3. A macro shot shows a plant root with tiny bubbles, suggesting growth or a chemical reaction, in a natural setting.© Sprout0:52
  4. A macro shot of a plant's surface, showing intricate textures and a central indentation, with a dark background.© Sprout0:58
  5. A macro shot of a fish's eye, with light reflecting off its scales, as it blinks underwater.© Sprout1:02
  6. A detailed, close-up shot of a developing human fetus, with visible veins and translucent skin, in a dark, womb-like environment.© Sprout1:11
  7. A close-up shot of a human arm covered in blood, reaching upwards in a dark, ominous setting.© Sprout1:14
  8. A very close-up shot of a human ear, covered in dirt and what appears to be blood, with a golden sprout growing out of it.© Sprout1:16
  9. A person's arm and hand, covered in mud and small roots, is illuminated by a flashlight in a dark, underground setting.© Sprout1:25
  10. A newborn baby, covered in dirt and umbilical cord, lies in a dark, root-filled hole, illuminated by a bright light.© Sprout1:26
  11. A blurry, abstract shot of light and dark brown textures with white streaks, possibly roots or fibers, moving and shifting.© Sprout1:30
  12. A close-up shot of dry, cracked earth, with the cracks slowly expanding and deepening, revealing more texture.© Sprout1:33

Stills © Sprout. Made by +61, Scoundrel and Tom Noakes.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The birth of sound from the earth, through life, to a musician.

Tagline: “You know it's true right now”

origin storymacro to micronature's powerbirth/rebirthelemental transformationmusical journey

The cut

Length
131 s
Shots
39
Average shot
3.4 s
Format
mixed

What creatives use Sprout “Homegrown Sound” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sprout “Homegrown Sound”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial wide shot captures a vast, arid landscape with reddish-brown earth and sparse vegetation under a partly cloudy sky, with text overlay.© SproutThe camera looks down at a dry, cracked desert floor with the words "MUNARRA by BRIGGS" in white text across the middle.© SproutA macro shot shows a plant root with tiny bubbles, suggesting growth or a chemical reaction, in a natural setting.© SproutA macro shot of a plant's surface, showing intricate textures and a central indentation, with a dark background.© Sprout
    Frames from Sprout “Homegrown Sound”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sprout “Homegrown Sound” in order, with its length, framing and what happens in it.

    An aerial wide shot captures a vast, arid landscape with reddish-brown earth and sparse vegetation under a partly cloudy sky, with text overlay.© SproutThe camera looks down at a dry, cracked desert floor with the words "MUNARRA by BRIGGS" in white text across the middle.© SproutA macro shot shows a plant root with tiny bubbles, suggesting growth or a chemical reaction, in a natural setting.© SproutA macro shot of a plant's surface, showing intricate textures and a central indentation, with a dark background.© SproutA macro shot of a fish's eye, with light reflecting off its scales, as it blinks underwater.© SproutA detailed, close-up shot of a developing human fetus, with visible veins and translucent skin, in a dark, womb-like environment.© Sprout
    Length: 131 s · Shots: 39 · Average shot: 3.4 s · Format: mixed

  3. 03Ad ideas: every spot built on a origin story

    Before you present an idea, you need to know who has done it, and how.

    Sprout “Homegrown Sound” is built on a origin story. Search the library by idea to see every spot that uses it.

    KFC “Obsession”© KFCCarlsberg “Carlsberg Curiosity”© CarlsbergKFC France “KFC Crispy”© KFC FranceNeutro Roberts “The Story of Henry Roberts”© Neutro Roberts
    KFC · Carlsberg · KFC France · Neutro Roberts

More commercials by Tom Noakes

More from +61

  • Telstra "Second Life Sounds 30" (2026) commercial still© TelstraTelstra “Second Life Sounds 30” 2026Dir. Matt Devine · +61

Award-winning media & entertainment commercials

Questions

Who directed the Sprout “Homegrown Sound” commercial?

Tom Noakes directed it, produced by Scoundrel, for the agency +61.

Which agency made Sprout “Homegrown Sound”?

+61 created it for Sprout (2026).

What awards did Sprout “Homegrown Sound” win?

2 awards, including shots Awards Asia Pacific 2025 Gold — Use of Music (Licensed) and Clio 2026 Bronze — Film Craft / Sound Design.

What is the tagline of Sprout “Homegrown Sound”?

“You know it's true right now”

Sources for the credits and awards

clios.comshotsclios.comclios.com