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Hornbach “You're alive. Do you remember” 2016

Hornbach “You're alive. Do you remember” (2016) is a Hornbach commercial directed by Tom Noakes for Heimat Werbeagentur GmbH, produced by Partizan. It won 10 awards, including Clio 2016 Gold — Film / Commercials (between thirty [30] seconds and sixty [60] seconds), Clio Awards 2016 Film Commercials Gold and Epica 2016 Gold Household Maintenance.

A man experiences the primal joy of DIY by getting covered in dirt, rocks, wood, and mud while working on his garden.

Video: Tom Noakes on Vimeo

Shot by shot

  1. A man in blue shorts and a grey t-shirt walks through a sunny garden, carrying a pickaxe over his shoulder.© Hornbach0:00
  2. A middle-aged man with a receding hairline and a light blue t-shirt walks away from the camera, carrying a wooden stick over his shoulder in a lush green garden.© Hornbach0:03
  3. A naked man walks along a rocky mountain ridge, looking out at the vast landscape under a bright sky.© Hornbach0:06
  4. A disheveled man with a beard and dirty t-shirt swings a pickaxe in a lush green garden under a bright sky.© Hornbach0:09
  5. A naked person tumbles down a steep, grassy mountain slope under a bright blue sky with distant peaks.© Hornbach0:13
  6. A naked man tumbles down a steep, grassy mountain slope under a clear blue sky with distant peaks.© Hornbach0:19
  7. A shirtless man with a beard is buried in small rocks, with only his head and arms visible, as rocks fly around him in a dry, rocky landscape.© Hornbach0:23
  8. A person falls into a pile of wood planks and sawdust in a forest, with trees visible in the background.© Hornbach0:27
  9. A person's hand is seen pushing through a pile of wood shavings and planks, revealing a forest in the background.© Hornbach0:31
  10. A metal nail spins and falls through the air in a sun-drenched forest, with bokeh lights in the background.© Hornbach0:37
  11. A shirtless, bearded man with wood shavings on his head and body screams in ecstasy as more shavings fall on him in an outdoor setting.© Hornbach0:40
  12. A man's face emerges from a splash of mud and water, looking up with a determined expression in a natural, outdoor setting.© Hornbach0:43

Stills © Hornbach. Made by Heimat Werbeagentur GmbH, Partizan and Tom Noakes.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

DIY is a primal, messy, and deeply satisfying experience.

Tagline: “You're alive. Do you remember?”

primal screamman vs naturetransformation through laborsensory overloadnakedness as vulnerability/authenticity

The cut

Length
60 s
Shots
29
Average shot
2.1 s

What creatives use Hornbach “You're alive. Do you remember” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Hornbach “You're alive. Do you remember”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in blue shorts and a grey t-shirt walks through a sunny garden, carrying a pickaxe over his shoulder.© HornbachA middle-aged man with a receding hairline and a light blue t-shirt walks away from the camera, carrying a wooden stick over his shoulder in a lush green garden.© HornbachA naked man walks along a rocky mountain ridge, looking out at the vast landscape under a bright sky.© HornbachA disheveled man with a beard and dirty t-shirt swings a pickaxe in a lush green garden under a bright sky.© Hornbach
    Frames from Hornbach “You're alive. Do you remember”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Hornbach “You're alive. Do you remember” in order, with its length, framing and what happens in it.

    A man in blue shorts and a grey t-shirt walks through a sunny garden, carrying a pickaxe over his shoulder.© HornbachA middle-aged man with a receding hairline and a light blue t-shirt walks away from the camera, carrying a wooden stick over his shoulder in a lush green garden.© HornbachA naked man walks along a rocky mountain ridge, looking out at the vast landscape under a bright sky.© HornbachA disheveled man with a beard and dirty t-shirt swings a pickaxe in a lush green garden under a bright sky.© HornbachA naked person tumbles down a steep, grassy mountain slope under a bright blue sky with distant peaks.© HornbachA naked man tumbles down a steep, grassy mountain slope under a clear blue sky with distant peaks.© Hornbach
    Length: 60 s · Shots: 29 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a man vs nature

    Before you present an idea, you need to know who has done it, and how.

    Hornbach “You're alive. Do you remember” is built on a man vs nature. Search the library by idea to see every spot that uses it.

    Volvo “Twister”© VolvoApple “Rick’s Rescue”© AppleHonda “Impossible Dream”© HondaToyota “Snakebite”© Toyota
    Volvo · Apple · Honda · Toyota

More commercials by Tom Noakes

More from Heimat Werbeagentur GmbH

  • Hornbach "Von dir" (2022) commercial still© HornbachHornbach “Von dir” 2022Dir. Rune Milton · Heimat Werbeagentur GmbH
  • Pampers "Väter" (2018) commercial still© PampersPampers “Väter” 2018Dir. Mona El Mansouri · Heimat Werbeagentur GmbH

Award-winning retail commercials

Questions

Who directed the Hornbach “You're alive. Do you remember” commercial?

Tom Noakes directed it, produced by Partizan, for the agency Heimat Werbeagentur GmbH.

Which agency made Hornbach “You're alive. Do you remember”?

Heimat Werbeagentur GmbH created it for Hornbach (2016).

What awards did Hornbach “You're alive. Do you remember” win?

10 awards, including Clio 2016 Gold — Film / Commercials (between thirty [30] seconds and sixty [60] seconds), Clio Awards 2016 Film Commercials Gold, Epica 2016 Gold Household Maintenance and Eurobest 2016 Gold Film A06: Retail, e-Commerce, Restaurants & Fast Food Chains.

What is the tagline of Hornbach “You're alive. Do you remember”?

“You're alive. Do you remember?”

Sources for the credits and awards

web.archive.orgclios.comoneclub.orgoneclub.orgwinners.epica-awards.comThe WorkThe Workclios.comclios.comliaawards.com