Joe Public

01 · Featured

Joe Public's most awarded commercial

© Sab - Ab in Bev© Sab - Ab in Bev© Sab - Ab in Bev© Sab - Ab in Bev© Sab - Ab in Bev© Sab - Ab in Bev

Ciclope Silver 2026

Sab - Ab in Bev “This Is African Time - Sab” 2026

This ad challenges the Western concept of time as a commodity, celebrating "African time" as a philosophy of presence and shared moments.

Directed by Zee Ntuli · Joe Public · Darling Films

Every shot in the library

Also watch

Chicken Licken “Boneless Bites of Soul” 2025 →Ciclope Silver 2025

02 · Directors

Notable directors at Joe Public

Who made the work, and how much of it won awards. From the credits on every spot.

• © Dialdirect3 award-winningGreg Gray28 spots · Dialdirect “The Notebook”
• © Sab - Ab in Bev2 award-winningZee Ntuli4 spots · Sab - Ab in Bev “This Is African Time - Sab”
• © Chicken Licken1 award-winningAlan Irvin1 spots · Chicken Licken “Icelandic Boy”
• © Chicken LickenJustice Mukheli11 spots · Chicken Licken “Lounge Staycation”
• © Chicken LickenKatlego Baaitse4 spots · Chicken Licken “Katlego gives a Chicken Licken a Masterclass in focus”
• © Uber EatsGrant de Sousa3 spots · Uber Eats “Uber One - Waxing”
• © Chicken LickenAdrian De Sa Garces2 spots · Chicken Licken “#EasyBucks Hotwing Snack”
• © Brutal FruitJeana Theron2 spots · Brutal Fruit “Brutally Beautiful”
• © Chicken LickenTrevor Clarence1 spots · Chicken Licken “Big John”
• © NedbankPeter Pohorsky1 spots · Nedbank “You Won't Lose Sight of the Bigger Picture With Nedbank's Business Banking Offerings”
• © TropikaBryan van Niekerk1 spots · Tropika “Smoooth Rider”

03 · Clients

Joe Public's clients

Every brand in the library, by award-winning work.

• Chicken Licken2018–2026

  23 commercials · 3 award-winning

• Nedbank2020–2025

  12 commercials · 1 award-winning

• Dialdirect2015

  1 commercials · 1 award-winning

• Sab - Ab in Bev2026

  1 commercials · 1 award-winning

• CCI Condoms2025

  5 commercials

• Amnesty South Africa2026

  3 commercials

• Uber Eats2023

  3 commercials

• Uber2026

  2 commercials

• CTM2023

  2 commercials

• Brutal Fruit2025

  1 commercials

• Assupol2019

  1 commercials

• ABinBEV Brutal Fruit2026

  1 commercials

Also: AB InBev, Tropika, Converse SA

04 · Works with

Who Joe Public works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Joe Public's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 5

  Ciclope

  .

• 1

  Cannes Lions

  .

06 · Work

Commercials by Joe Public

Our visual library has 58 Joe Public commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© Sab - Ab in BevSab - Ab in Bev “This Is African Time - Sab” 2026Ciclope Silver 2026

© Chicken LickenChicken Licken “General Raj” 2026Ciclope Bronze 2026

© UberUber “Teddy Bear” 2026

© UberUber “Balloons” 2026

© Chicken LickenChicken Licken “Lounge Staycation” 2026

Most awarded

• © Sab - Ab in BevSab - Ab in Bev “This Is African Time - Sab” 2026Dir. Zee Ntuli · Joe PublicCiclope Silver 2026
• © Chicken LickenChicken Licken “Boneless Bites of Soul” 2025Dir. Greg Gray · Joe PublicCiclope Silver 2025
• © DialdirectDialdirect “The Notebook” 2015Dir. Greg Gray · Joe PublicCannes Lions Bronze 2015
• © Chicken LickenChicken Licken “General Raj” 2026Dir. Greg Gray · Joe PublicCiclope Bronze 2026
• © NedbankNedbank “Honouring the Class of ’76” 2024Dir. Zee Ntuli · Joe PublicCiclope Bronze 2024
• © Chicken LickenChicken Licken “Icelandic Boy” 2018Dir. Alan Irvin · Joe PublicCiclope Bronze 2018
• © UberUber “Teddy Bear” 2026Dir. Greg Gray · Joe Public
• © UberUber “Balloons” 2026Dir. Greg Gray · Joe Public
• © Chicken LickenChicken Licken “Lounge Staycation” 2026Dir. Justice Mukheli · Joe Public
• © Chicken LickenChicken Licken “Kitchen Groove” 2026Dir. Justice Mukheli · Joe Public
• © Chicken LickenChicken Licken “Jacuzzi Treat” 2026Dir. Justice Mukheli · Joe Public
• © Amnesty South AfricaAmnesty South Africa “Rock a Bye Baby” 2026Dir. Justice Mukheli · Joe Public
• © Amnesty South AfricaAmnesty South Africa “Thula Thula” 2026Dir. Justice Mukheli · Joe Public
• © Amnesty South AfricaAmnesty South Africa “Slaap my kindjie” 2026Dir. Justice Mukheli · Joe Public
• © ABinBEV Brutal FruitABinBEV Brutal Fruit “Brutal Fruit - Live The Life” 2026Dir. Jeana Theron · Joe Public
• © Chicken LickenChicken Licken “Claw” 2025Dir. Greg Gray · Joe Public
• © Chicken LickenChicken Licken “Soul Sisters - Boardroom” 2025Dir. Greg Gray · Joe Public
• © Chicken LickenChicken Licken “Soul Sisters - Bathroom” 2025Dir. Greg Gray · Joe Public
• © Chicken LickenChicken Licken “Soul Sisters - Change Room” 2025Dir. Greg Gray · Joe Public
• © Chicken LickenChicken Licken “Soul Sisters - Lounge” 2025Dir. Greg Gray · Joe Public
• © Chicken LickenChicken Licken “Soul Sisters - Supermarket” 2025Dir. Greg Gray · Joe Public
• © Chicken LickenChicken Licken “Soul Bites - Rasta” 2025Dir. Greg Gray · Joe Public
• © Chicken LickenChicken Licken “Soul Bites - Tattoo” 2025Dir. Greg Gray · Joe Public
• © Chicken LickenChicken Licken “Soul Bites - Lotto” 2025Dir. Greg Gray · Joe Public

07 · For producers

What producers use Joe Public's page for

1. 01Who Joe Public hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind Joe Public's 58 commercials, spot by spot.

   © Sab - Ab in Bev© Chicken Licken© Dialdirect© Chicken Licken

   Greg Gray · Justice Mukheli · Zee NtuliOpen Joe Public in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   Joe Public's work by year, brand and award in one place, and the companies with a similar body of work.

   © Aqualtis Washing Machine© PETA© Dove© Guinness

   Similar: Leo Burnett, BBDO, OgilvyCompare in the library →

08 · Questions

About Joe Public