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Chicken Licken “General Raj” 2026

Chicken Licken “General Raj” (2026) is a Chicken Licken commercial directed by Greg Gray for Joe Public, produced by Romance Films. It won one award: Ciclope 2026 Bronze Craft Production – Casting.

A Bollywood-style action hero cop, General Raj, uses his unique shoe-throwing skill to stop bank robbers, only to be outdone by the 'just enough extra' of a Chicken Licken meal.

Video: ROMANCE on Vimeo

Shot by shot

  1. A bustling street scene in Mumbai, India, with people, cars, motorcycles, and rickshaws moving along a busy road lined with buildings and shops.© Chicken Licken0:00
  2. Three men, two with long hair and one with a beard, remove balaclavas as they walk away from a building entrance on a city street.© Chicken Licken0:11
  3. A white police SUV with red and blue stripes speeds through a city street, kicking up dust as it turns a corner past a building with "Royal Bank of India" written on it.© Chicken Licken0:16
  4. Three men, dressed in 70s-style clothing, stand on a city street, looking up with serious expressions.© Chicken Licken0:24
  5. Three men, one with long hair, one with a beard, and one with a beanie, stand outside a building looking up in surprise.© Chicken Licken0:29
  6. A man with a beard and patterned shirt looks up in surprise as a brown shoe falls towards him on a city street.© Chicken Licken0:32
  7. A man in tan pants and brown shoes stands in the middle of a busy city street, looking down the road at other people and cars.© Chicken Licken0:37
  8. A male police officer with a mustache holds sunglasses, looking sternly at the camera on a city street.© Chicken Licken0:43
  9. A man with a beard, wearing a patterned shirt, is driving a car and shielding his eyes from a bright light, looking distressed.© Chicken Licken0:46
  10. A young woman in a colorful sari eats a chicken drumstick in a bustling Indian market, surrounded by onlookers.© Chicken Licken0:49
  11. A man in a uniform looks up at a green and red car that is suspended upside down in the air between two tall buildings in a city.© Chicken Licken0:56
  12. A man in a patterned shirt hangs upside down from a green car, held by another man, against a backdrop of a light-colored building.© Chicken Licken1:00

Stills © Chicken Licken. Made by Joe Public, Romance Films and Greg Gray.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Bollywood action hero uses a flying shoe to fight crime, then gets outdone by a meal.

Tagline: “Just enough extra.”

Bollywood action heroslow-motion actionexaggerated physicsheroic entrancecomic reliefproduct as ultimate solution

The cut

Length
80 s
Shots
56
Average shot
1.4 s

What creatives use Chicken Licken “General Raj” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Chicken Licken “General Raj”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bustling street scene in Mumbai, India, with people, cars, motorcycles, and rickshaws moving along a busy road lined with buildings and shops.© Chicken LickenThree men, two with long hair and one with a beard, remove balaclavas as they walk away from a building entrance on a city street.© Chicken LickenA white police SUV with red and blue stripes speeds through a city street, kicking up dust as it turns a corner past a building with "Royal Bank of India" written on it.© Chicken LickenThree men, dressed in 70s-style clothing, stand on a city street, looking up with serious expressions.© Chicken Licken
    Frames from Chicken Licken “General Raj”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Chicken Licken “General Raj” in order, with its length, framing and what happens in it.

    A bustling street scene in Mumbai, India, with people, cars, motorcycles, and rickshaws moving along a busy road lined with buildings and shops.© Chicken LickenThree men, two with long hair and one with a beard, remove balaclavas as they walk away from a building entrance on a city street.© Chicken LickenA white police SUV with red and blue stripes speeds through a city street, kicking up dust as it turns a corner past a building with "Royal Bank of India" written on it.© Chicken LickenThree men, dressed in 70s-style clothing, stand on a city street, looking up with serious expressions.© Chicken LickenThree men, one with long hair, one with a beard, and one with a beanie, stand outside a building looking up in surprise.© Chicken LickenA man with a beard and patterned shirt looks up in surprise as a brown shoe falls towards him on a city street.© Chicken Licken
    Length: 80 s · Shots: 56 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a slow-motion action

    Before you present an idea, you need to know who has done it, and how.

    Chicken Licken “General Raj” is built on a slow-motion action. Search the library by idea to see every spot that uses it.

    Channel 4 “Meet the Superhumans”© Channel 4Under Armour “We Are Football”© Under ArmourChannel 4 Paralympics “Considering What”© Channel 4 ParalympicsApple “Action Mode”© Apple
    Channel 4 · Under Armour · Channel 4 Paralympics · Apple

More commercials by Greg Gray

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  • Nedbank "Honouring the Class of ’76" (2024) commercial still© NedbankNedbank “Honouring the Class of ’76” 2024Dir. Zee Ntuli · Joe PublicCiclope Bronze 2024
  • Chicken Licken "Icelandic Boy" (2018) commercial still© Chicken LickenChicken Licken “Icelandic Boy” 2018Dir. Alan Irvin · Joe PublicCiclope Bronze 2018
  • Amnesty South Africa "Rock a Bye Baby" (2026) commercial still© Amnesty South AfricaAmnesty South Africa “Rock a Bye Baby” 2026Dir. Justice Mukheli · Joe Public
  • ABinBEV Brutal Fruit "Brutal Fruit - Live The Life" (2026) commercial still© ABinBEV Brutal FruitABinBEV Brutal Fruit “Brutal Fruit - Live The Life” 2026Dir. Jeana Theron · Joe Public
  • Brutal Fruit "Brutally Beautiful" (2025) commercial still© Brutal FruitBrutal Fruit “Brutally Beautiful” 2025Dir. Jeana Theron · Joe Public

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Chicken Licken “General Raj” commercial?

Greg Gray directed it, produced by Romance Films, for the agency Joe Public.

Which agency made Chicken Licken “General Raj”?

Joe Public created it for Chicken Licken (2026).

What awards did Chicken Licken “General Raj” win?

1 awards, including Ciclope 2026 Bronze Craft Production – Casting.

What is the tagline of Chicken Licken “General Raj”?

“Just enough extra.”

Sources for the credits and awards

awards.ciclopefestival.com