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Dialdirect “The Notebook” 2015

Dialdirect “The Notebook” (2015) is a Dialdirect commercial directed by Greg Gray for Joe Public, produced by Velocity Films. It won one award: Cannes Lions 2015 Film Bronze.

A young boy secretly helps his overworked mother by doing chores, eventually revealing his efforts to allow her to attend his school play.

Video: Dialdirect on YouTube

Shot by shot

  1. A woman in a dress and cardigan mops the floor in a dimly lit hallway, moving towards a kitchen.© Dialdirect0:00
  2. A baby girl with a pacifier sits on the floor while a woman in a dress and heels helps her up in a dimly lit room.© Dialdirect0:07
  3. A person in beige shorts reaches into a black bag, pulling out a white object in a blurry, dimly lit interior.© Dialdirect0:12
  4. A young boy with blonde hair sits at a table, looking around with a thoughtful expression in a dimly lit room.© Dialdirect0:20
  5. A young boy with curly blonde hair sits at a table, holding a piece of paper and looking off-camera with a serious expression in a dimly lit kitchen.© Dialdirect0:29
  6. A young boy with blonde hair, wearing a red t-shirt, washes dishes at a kitchen sink in a dimly lit room during the day.© Dialdirect0:34
  7. A young boy with curly hair makes his bed in a messy bedroom, seen through a doorway.© Dialdirect0:40
  8. A young boy with blonde hair sits on concrete steps between two trash cans, writing in a small notebook with a pen.© Dialdirect0:43
  9. A young woman with dark hair, wearing a white top, looks distressed as she tries to cover a stain on her shirt in an interior setting.© Dialdirect0:50
  10. A young boy in a red sweater and shorts vacuums a living room while a beagle dog sits patiently nearby, looking up at him.© Dialdirect0:56
  11. A pregnant woman with her arms crossed looks down at a small child in a red hat and yellow jacket on a staircase in a house.© Dialdirect1:05
  12. A young boy in a yellow jacket and red beanie looks up at an adult, standing on a street at night.© Dialdirect1:12

Stills © Dialdirect. Made by Joe Public, Velocity Films and Greg Gray.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A child's secret acts of service to help his busy mother.

Tagline: “We know how precious every minute is, so we won't waste any of yours.”

child's secret sacrificeoverworked parenthidden good deedemotional revealschool play performancetime-saving solution

The cut

Length
90 s
Shots
56
Average shot
1.6 s

What creatives use Dialdirect “The Notebook” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Dialdirect “The Notebook”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a dress and cardigan mops the floor in a dimly lit hallway, moving towards a kitchen.© DialdirectA baby girl with a pacifier sits on the floor while a woman in a dress and heels helps her up in a dimly lit room.© DialdirectA person in beige shorts reaches into a black bag, pulling out a white object in a blurry, dimly lit interior.© DialdirectA young boy with blonde hair sits at a table, looking around with a thoughtful expression in a dimly lit room.© Dialdirect
    Frames from Dialdirect “The Notebook”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Dialdirect “The Notebook” in order, with its length, framing and what happens in it.

    A woman in a dress and cardigan mops the floor in a dimly lit hallway, moving towards a kitchen.© DialdirectA baby girl with a pacifier sits on the floor while a woman in a dress and heels helps her up in a dimly lit room.© DialdirectA person in beige shorts reaches into a black bag, pulling out a white object in a blurry, dimly lit interior.© DialdirectA young boy with blonde hair sits at a table, looking around with a thoughtful expression in a dimly lit room.© DialdirectA young boy with curly blonde hair sits at a table, holding a piece of paper and looking off-camera with a serious expression in a dimly lit kitchen.© DialdirectA young boy with blonde hair, wearing a red t-shirt, washes dishes at a kitchen sink in a dimly lit room during the day.© Dialdirect
    Length: 90 s · Shots: 56 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a emotional reveal

    Before you present an idea, you need to know who has done it, and how.

    Dialdirect “The Notebook” is built on a emotional reveal. Search the library by idea to see every spot that uses it.

    Ruavieja “El tiempo que nos queda”© RuaviejaApple “Heartstrings”© AppleMemorial Sloan Kettering Cancer Center “Working with Cancer Pledge”© Memorial Sloan Kettering Cancer CenterAlzheimer’s Society “It’s Not Called Getting Old”© Alzheimer’s Society
    Ruavieja · Apple · Memorial Sloan Kettering Cancer Center · Alzheimer’s Society

More commercials by Greg Gray

  • Chicken Licken "Boneless Bites of Soul" (2025) commercial still© Chicken LickenChicken Licken “Boneless Bites of Soul” 2025Dir. Greg Gray · Joe PublicCiclope Silver 2025
  • Kfc "Anything for the Taste" (2023) commercial still© KfcKfc “Anything for the Taste” 2023Dir. Greg Gray · Ogilvy South AfricaLondon International Awards Silver 2023
  • BMW Efficient Dynamics "Free Diver" (2009) commercial still© BMW Efficient DynamicsBMW Efficient Dynamics “Free Diver” 2009Dir. Greg Gray · Ireland DavenportLondon International Awards Silver 2009
  • Uber "Teddy Bear" (2026) commercial still© UberUber “Teddy Bear” 2026Dir. Greg Gray · Joe Public
  • Cadbury "Voice Over" (2025) commercial still© CadburyCadbury “Voice Over” 2025Dir. Greg Gray · Ogilvy
  • Volkswagen "Beware The Confidence" (2025) commercial still© VolkswagenVolkswagen “Beware The Confidence” 2025Dir. Greg Gray · Ogilvy

More from Joe Public

  • Sab - Ab in Bev "This Is African Time - Sab" (2026) commercial still© Sab - Ab in BevSab - Ab in Bev “This Is African Time - Sab” 2026Dir. Zee Ntuli · Joe PublicCiclope Silver 2026
  • Nedbank "Honouring the Class of ’76" (2024) commercial still© NedbankNedbank “Honouring the Class of ’76” 2024Dir. Zee Ntuli · Joe PublicCiclope Bronze 2024
  • Chicken Licken "Icelandic Boy" (2018) commercial still© Chicken LickenChicken Licken “Icelandic Boy” 2018Dir. Alan Irvin · Joe PublicCiclope Bronze 2018
  • Amnesty South Africa "Rock a Bye Baby" (2026) commercial still© Amnesty South AfricaAmnesty South Africa “Rock a Bye Baby” 2026Dir. Justice Mukheli · Joe Public
  • ABinBEV Brutal Fruit "Brutal Fruit - Live The Life" (2026) commercial still© ABinBEV Brutal FruitABinBEV Brutal Fruit “Brutal Fruit - Live The Life” 2026Dir. Jeana Theron · Joe Public
  • Brutal Fruit "Brutally Beautiful" (2025) commercial still© Brutal FruitBrutal Fruit “Brutally Beautiful” 2025Dir. Jeana Theron · Joe Public

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Dialdirect “The Notebook” commercial?

Greg Gray directed it, produced by Velocity Films, for the agency Joe Public.

Which agency made Dialdirect “The Notebook”?

Joe Public created it for Dialdirect (2015).

What awards did Dialdirect “The Notebook” win?

1 awards, including Cannes Lions 2015 Film Bronze.

What is the tagline of Dialdirect “The Notebook”?

“We know how precious every minute is, so we won't waste any of yours.”

Sources for the credits and awards

The WorkThe Work