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Chicken Licken “Boneless Bites of Soul” 2025

Chicken Licken “Boneless Bites of Soul” (2025) is a Chicken Licken commercial directed by Greg Gray for Joe Public, produced by Romance Films. It won one award: Ciclope 2025 Silver Production Casting.

A support group for people with a fear of bones finds solace in boneless chicken, overcoming their phobia with delicious, easy-to-eat bites.

Video: Deliverance Post on Vimeo

Shot by shot

  1. A vintage television set on a cluttered desk displays a black and white animation of dancing skeletons, with a fan and papers in the background.© Chicken Licken0:08
  2. A man's eyes are reflected in a car's rearview mirror, looking intently at something off-screen, with blurred city lights in the background at night.© Chicken Licken0:13
  3. A woman with short hair and gold earrings looks up in fear, then down with a worried expression, in a dimly lit room.© Chicken Licken0:16
  4. Three men sit in a circle in a dimly lit room, with the man in the center speaking and gesturing with his hands.© Chicken Licken0:25
  5. A woman in a patterned cardigan stands in a doorway, holding a bowl of candy, as three children in Halloween costumes approach her at night.© Chicken Licken0:33
  6. Four children in Halloween costumes, including a mummy, a zombie bride, a skeleton, and Wednesday Addams, stand together at night, smiling and looking at the camera.© Chicken Licken0:36
  7. A young woman with long dark hair, wearing a plaid shirt, browses through vinyl records in a dimly lit record store.© Chicken Licken0:47
  8. A person's hand flips through a collection of vinyl records in a dimly lit record store, revealing a "Boney M." album cover.© Chicken Licken0:48
  9. A pale woman with dark hair and a name tag looks concerned, wearing a striped shirt and a cream vest, in a dimly lit room.© Chicken Licken0:50
  10. A young Black female student in a school uniform looks around with a scared expression in a dimly lit museum hallway.© Chicken Licken0:57
  11. A woman in her 30s, wearing a brown plaid blazer and white turtleneck, looks up with a pained expression in a dimly lit office kitchen.© Chicken Licken1:00
  12. A man in a brown jacket stumbles backward in a hospital room, seen from behind a blurred foreground.© Chicken Licken1:03

Stills © Chicken Licken. Made by Joe Public, Romance Films and Greg Gray.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Boneless chicken helps people overcome their fear of bones.

Tagline: “For the few with a fear of bones.”

support group settingphobia personificationunexpected solutiongroup therapycomic relieftransformation

The cut

Length
90 s
Shots
70
Average shot
1.3 s

What creatives use Chicken Licken “Boneless Bites of Soul” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Chicken Licken “Boneless Bites of Soul”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A vintage television set on a cluttered desk displays a black and white animation of dancing skeletons, with a fan and papers in the background.© Chicken LickenA man's eyes are reflected in a car's rearview mirror, looking intently at something off-screen, with blurred city lights in the background at night.© Chicken LickenA woman with short hair and gold earrings looks up in fear, then down with a worried expression, in a dimly lit room.© Chicken LickenThree men sit in a circle in a dimly lit room, with the man in the center speaking and gesturing with his hands.© Chicken Licken
    Frames from Chicken Licken “Boneless Bites of Soul”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Chicken Licken “Boneless Bites of Soul” in order, with its length, framing and what happens in it.

    A vintage television set on a cluttered desk displays a black and white animation of dancing skeletons, with a fan and papers in the background.© Chicken LickenA man's eyes are reflected in a car's rearview mirror, looking intently at something off-screen, with blurred city lights in the background at night.© Chicken LickenA woman with short hair and gold earrings looks up in fear, then down with a worried expression, in a dimly lit room.© Chicken LickenThree men sit in a circle in a dimly lit room, with the man in the center speaking and gesturing with his hands.© Chicken LickenA woman in a patterned cardigan stands in a doorway, holding a bowl of candy, as three children in Halloween costumes approach her at night.© Chicken LickenFour children in Halloween costumes, including a mummy, a zombie bride, a skeleton, and Wednesday Addams, stand together at night, smiling and looking at the camera.© Chicken Licken
    Length: 90 s · Shots: 70 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a support group setting

    Before you present an idea, you need to know who has done it, and how.

    Chicken Licken “Boneless Bites of Soul” is built on a support group setting. Search the library by idea to see every spot that uses it.

    Nike “Nike Air”© NikeProgressive “Dr. Rick” “Social Listening”© Progressive “Dr. Rick”Domino's “Crust Leavers”© Domino'sLEGO Agency “LEGO Disney - Sidekick Support Group :15”© LEGO Agency
    Nike · Progressive “Dr. Rick” · Domino's · LEGO Agency

More commercials by Greg Gray

  • Kfc "Anything for the Taste" (2023) commercial still© KfcKfc “Anything for the Taste” 2023Dir. Greg Gray · Ogilvy South AfricaLondon International Awards Silver 2023
  • Chicken Licken "Feel the Fire" (2022) commercial still© Chicken LickenChicken Licken “Feel the Fire” 2022Dir. Greg GrayThe One Show Silver 2022
  • BMW Efficient Dynamics "Free Diver" (2009) commercial still© BMW Efficient DynamicsBMW Efficient Dynamics “Free Diver” 2009Dir. Greg Gray · Ireland DavenportLondon International Awards Silver 2009
  • Dialdirect "The Notebook" (2015) commercial still© DialdirectDialdirect “The Notebook” 2015Dir. Greg Gray · Joe PublicCannes Lions Bronze 2015
  • Uber "Teddy Bear" (2026) commercial still© UberUber “Teddy Bear” 2026Dir. Greg Gray · Joe Public
  • Cadbury "Voice Over" (2025) commercial still© CadburyCadbury “Voice Over” 2025Dir. Greg Gray · Ogilvy

More from Joe Public

  • Sab - Ab in Bev "This Is African Time - Sab" (2026) commercial still© Sab - Ab in BevSab - Ab in Bev “This Is African Time - Sab” 2026Dir. Zee Ntuli · Joe PublicCiclope Silver 2026
  • Nedbank "Honouring the Class of ’76" (2024) commercial still© NedbankNedbank “Honouring the Class of ’76” 2024Dir. Zee Ntuli · Joe PublicCiclope Bronze 2024
  • Chicken Licken "Icelandic Boy" (2018) commercial still© Chicken LickenChicken Licken “Icelandic Boy” 2018Dir. Alan Irvin · Joe PublicCiclope Bronze 2018
  • Amnesty South Africa "Rock a Bye Baby" (2026) commercial still© Amnesty South AfricaAmnesty South Africa “Rock a Bye Baby” 2026Dir. Justice Mukheli · Joe Public
  • ABinBEV Brutal Fruit "Brutal Fruit - Live The Life" (2026) commercial still© ABinBEV Brutal FruitABinBEV Brutal Fruit “Brutal Fruit - Live The Life” 2026Dir. Jeana Theron · Joe Public
  • Brutal Fruit "Brutally Beautiful" (2025) commercial still© Brutal FruitBrutal Fruit “Brutally Beautiful” 2025Dir. Jeana Theron · Joe Public

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Chicken Licken “Boneless Bites of Soul” commercial?

Greg Gray directed it, produced by Romance Films, for the agency Joe Public.

Which agency made Chicken Licken “Boneless Bites of Soul”?

Joe Public created it for Chicken Licken (2025).

What awards did Chicken Licken “Boneless Bites of Soul” win?

1 awards, including Ciclope 2025 Silver Production Casting.

What is the tagline of Chicken Licken “Boneless Bites of Soul”?

“For the few with a fear of bones.”

Sources for the credits and awards

awards.ciclopefestival.com