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Virgin Media “Highland Rider” 2023

Virgin Media “Highland Rider” (2023) is a Virgin Media commercial directed by Jeff Low for VCCP, produced by Biscuit Filmworks. It won 3 awards, including Creative Circle 2023 Gold FILM CRAFT - Best Use of Existing Music (single), British Arrows 2023 Craft Silver — Animation: Cgi and AICP Show 2023 Honoree Visual Effects.

A shaggy Highland cow rides a motorcycle through the Scottish Highlands, showcasing Virgin Media's fast Wi-Fi guarantee.

Video: Shift Post on Vimeo

Frames

  1. A shaggy Highland cow, with a yellow ear tag, rides a motorcycle down a long, winding road through a vast, green valley with mountains in the background.© Virgin Media0:00
  2. Virgin Media “Highland Rider”, shot 1© Virgin Media0:06
  3. Virgin Media “Highland Rider”, shot 1© Virgin Media0:13
  4. Virgin Media “Highland Rider”, shot 1© Virgin Media0:19
  5. Virgin Media “Highland Rider”, shot 1© Virgin Media0:26
  6. Virgin Media “Highland Rider”, shot 1© Virgin Media0:32
  7. A close-up shot of a shaggy brown Highland cow with horns, looking around against a bright blue sky with white clouds.© Virgin Media0:45
  8. A shaggy brown Highland cow rides a red motorcycle down a dirt road in a vast green valley with mountains in the background, as text appears on screen.© Virgin Media0:49
  9. The Virgin Media logo and tagline "We're better, connected" appear on a vibrant red background with subtle light effects.© Virgin Media0:57

Stills © Virgin Media. Made by VCCP, Biscuit Filmworks and Jeff Low.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A Highland cow on a motorcycle to represent speed and reliability.

Tagline: “We're better, connected”

animal doing human thingsscenic landscapeunexpected protagonistjourney motifhumorous contrast

The cut

Length
60 s
Shots
5
One take
46 s in a single shot

What creatives use Virgin Media “Highland Rider” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Virgin Media “Highland Rider”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A shaggy Highland cow, with a yellow ear tag, rides a motorcycle down a long, winding road through a vast, green valley with mountains in the background.© Virgin MediaVirgin Media “Highland Rider”, 0:06© Virgin MediaVirgin Media “Highland Rider”, 0:13© Virgin MediaVirgin Media “Highland Rider”, 0:19© Virgin Media
    Frames from Virgin Media “Highland Rider”

  2. 02How a one-take commercial is built

    46 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A shaggy Highland cow, with a yellow ear tag, rides a motorcycle down a long, winding road through a vast, green valley with mountains in the background.© Virgin MediaVirgin Media “Highland Rider”, 0:06© Virgin MediaVirgin Media “Highland Rider”, 0:13© Virgin MediaVirgin Media “Highland Rider”, 0:19© Virgin MediaVirgin Media “Highland Rider”, 0:26© Virgin MediaVirgin Media “Highland Rider”, 0:32© Virgin Media
    Length: 60 s · Shots: 5 · One take: 46 s in a single shot

  3. 03Ad ideas: every spot built on a scenic landscape

    Before you present an idea, you need to know who has done it, and how.

    Virgin Media “Highland Rider” is built on a scenic landscape. Search the library by idea to see every spot that uses it.

    Virgin Media “Why Walk When You Can Ride”© Virgin MediaNissan “The All-New 2025 Nissan Armada Invisible Hood View”© NissanFrench Lick Tourism “Take Your Time”© French Lick TourismO2 “Virgin Media 02 - Highland Rider”© O2
    Virgin Media · Nissan · French Lick Tourism · O2

More commercials by Jeff Low

More from VCCP

  • Mondelez - Cadbury UK "Bus" (2022) commercial still© Mondelez - Cadbury UKMondelez - Cadbury UK “Bus” 2022Dir. Frédéric Planchon · VCCPIPA Effectiveness Awards Grand Prix 2022
  • Cadbury "Mum's Birthday" (2022) commercial still© CadburyCadbury “Mum's Birthday” 2022VCCPIPA Effectiveness Awards Grand Prix 2022
  • Mondelēz "Made to Share" (2026) commercial still© MondelēzMondelēz “Made to Share” 2026Dir. Zak Razvi · VCCPBritish Arrows Gold 2026
  • Co-op "Owned By You,Right By You" (2025) commercial still© Co-opCo-op “Owned By You,Right By You” 2025Dir. Sam Gainsborough · VCCPBritish Arrows Gold 2025
  • Kwik Fit "Reasons to Drive Away Happy Every Time" (2025) commercial still© Kwik FitKwik Fit “Reasons to Drive Away Happy Every Time” 2025Dir. Harold Einstein · VCCPBritish Arrows Gold 2025
  • O2 "Daisy vs Scammers" (2025) commercial still© O2O2 “Daisy vs Scammers” 2025Dir. Matt Carter · VCCPBritish Arrows Gold 2025

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Virgin Media “Highland Rider” commercial?

Jeff Low directed it, produced by Biscuit Filmworks, for the agency VCCP.

Which agency made Virgin Media “Highland Rider”?

VCCP created it for Virgin Media (2023).

What awards did Virgin Media “Highland Rider” win?

3 awards, including Creative Circle 2023 Gold FILM CRAFT - Best Use of Existing Music (single), British Arrows 2023 Craft Silver — Animation: Cgi and AICP Show 2023 Honoree Visual Effects.

What is the tagline of Virgin Media “Highland Rider”?

“We're better, connected”

Sources for the credits and awards

britisharrows.comaicpawards.comweb.archive.org

Virgin Media “Highland Rider” (2023) Commercial by Jeff Low: Credits, Awards & Stills