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Under Armour “Make that Old” 2017

Under Armour “Make that Old” (2017) is an Under Armour commercial directed by Harmony Korine for Droga5. It won one award: AICP Post 2017 Winner National Campaign.

Stephen Curry and young athletes challenge old narratives and expectations, proving that past failures and criticisms only fuel future success.

Video: UnderArmour MX on YouTube

Shot by shot

  1. A person wearing black basketball shoes with pink soles walks across a wooden basketball court under purple and pink lighting.© Under Armour0:05
  2. A young Black male in a grey hoodie dribbles a basketball on a yellow court in an urban neighborhood during the day.© Under Armour0:15
  3. A young Black male with an afro, wearing a maroon basketball jersey and a gold chain, holds a basketball while standing in front of a window.© Under Armour0:21
  4. A person's feet in blue and yellow athletic shoes quickly step on a ladder agility drill on a green floor in an interior setting.© Under Armour0:25
  5. A young boy in a grey tank top dribbles a basketball on a balcony, with an apartment complex and parked cars in the background.© Under Armour0:30
  6. A male athlete in a dark tank top and cap is seen from behind, running on a track with bright green and purple lights.© Under Armour0:35
  7. A young Black boy in a grey sleeveless hoodie looks directly at the camera, speaking intensely on an outdoor balcony at dusk.© Under Armour0:37
  8. A young male with dreadlocks looks directly at the camera, his mouth slightly open as if speaking or reacting, in an interior setting.© Under Armour0:40
  9. A young male basketball player in a red tank top holds a finger to his lips, shushing the viewer, with a snake on his shoulder in an outdoor urban setting.© Under Armour0:46
  10. A young boy in a grey sleeveless hoodie sits on a balcony, looking directly at the camera and speaking.© Under Armour0:54
  11. A young male with curly blonde hair and a white t-shirt smiles at the camera in an outdoor urban setting with apartment buildings in the background.© Under Armour1:00
  12. A young man with an afro, wearing a pink mesh tank top and gold chain, holds a basketball in a sunlit room.© Under Armour1:03

Stills © Under Armour. Made by Droga5 and Harmony Korine.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Challenging old narratives to inspire new achievements in sports.

Tagline: “I WILL.”

underdog storyovercoming adversitymentorshipurban youth empowermentneon-lit sportsinspirational monologue

The cut

Length
76 s
Shots
54
Average shot
1.4 s

What creatives use Under Armour “Make that Old” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Under Armour “Make that Old”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person wearing black basketball shoes with pink soles walks across a wooden basketball court under purple and pink lighting.© Under ArmourA young Black male in a grey hoodie dribbles a basketball on a yellow court in an urban neighborhood during the day.© Under ArmourA young Black male with an afro, wearing a maroon basketball jersey and a gold chain, holds a basketball while standing in front of a window.© Under ArmourA person's feet in blue and yellow athletic shoes quickly step on a ladder agility drill on a green floor in an interior setting.© Under Armour
    Frames from Under Armour “Make that Old”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Under Armour “Make that Old” in order, with its length, framing and what happens in it.

    A person wearing black basketball shoes with pink soles walks across a wooden basketball court under purple and pink lighting.© Under ArmourA young Black male in a grey hoodie dribbles a basketball on a yellow court in an urban neighborhood during the day.© Under ArmourA young Black male with an afro, wearing a maroon basketball jersey and a gold chain, holds a basketball while standing in front of a window.© Under ArmourA person's feet in blue and yellow athletic shoes quickly step on a ladder agility drill on a green floor in an interior setting.© Under ArmourA young boy in a grey tank top dribbles a basketball on a balcony, with an apartment complex and parked cars in the background.© Under ArmourA male athlete in a dark tank top and cap is seen from behind, running on a track with bright green and purple lights.© Under Armour
    Length: 76 s · Shots: 54 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    Under Armour “Make that Old” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

More commercials by Harmony Korine

  • 7-Eleven "Take it to Eleven" (2022) commercial still© 7-Eleven7-Eleven “Take it to Eleven” 2022Dir. Harmony Korine · 360iEffie Awards Gold 2022
  • GUCCI "A Film by Harmony Korine" (2025) commercial still© GUCCIGUCCI “A Film by Harmony Korine” 2025Dir. Harmony Korine · Simmonds Ltd.

More from Droga5

Award-winning sport commercials

Questions

Who directed the Under Armour “Make that Old” commercial?

Harmony Korine directed it, for the agency Droga5.

Which agency made Under Armour “Make that Old”?

Droga5 created it for Under Armour (2017).

What awards did Under Armour “Make that Old” win?

1 awards, including AICP Post 2017 Winner National Campaign.

What is the tagline of Under Armour “Make that Old”?

“I WILL.”

Sources for the credits and awards

aicpawards.comLBB