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Under Armour “It Comes From Below | Bryce Harper” 2017

Under Armour “It Comes From Below | Bryce Harper” (2017) is an Under Armour commercial for Droga5. It won 4 awards, including AICP Post 2017 Best of Show.

This ad showcases baseball star Bryce Harper's journey, highlighting his impressive statistics and emphasizing that true greatness comes from within, not just numbers.

Video: Under Armour Brasil on YouTube

Shot by shot

  1. A male athlete in his 20s, wearing a grey hoodie and white long-sleeve shirt, stretches his arm in a stadium.© Under Armour0:05
  2. A male baseball player with a beard and wet hair looks intently forward, holding a bat over his shoulder in an outdoor setting.© Under Armour0:07
  3. A dark car with headlights on drives slowly through a stadium tunnel at night, passing a "Thank You For Coming!" sign and a fence with the number 66.© Under Armour0:09
  4. A male baseball player in a white uniform swings a bat under stadium lights at night.© Under Armour0:10
  5. A male baseball player in a red helmet and white jersey holds a bat, looking intensely forward in a stadium.© Under Armour0:13
  6. A wide shot of a baseball stadium at night, with a single player running on the field and bright stadium lights illuminating the scene.© Under Armour0:14
  7. A baseball player's cleated foot, wearing a dark sock and gold-accented shoe, steps onto a dirt baseball field at night.© Under Armour0:17
  8. A male athlete with a beard grimaces in profile, then swings a baseball bat, with a bright light in the background.© Under Armour0:18
  9. A baseball player in dark uniform and gold cleats runs across a dirt field, dropping a bat, with empty stadium seats in the background at night.© Under Armour0:23
  10. A male baseball player in a white uniform swings a bat, silhouetted against a bright, smoky background, with a chain-link fence in the foreground.© Under Armour0:32
  11. A baseball player in black and gold cleats and pants stands on a dirt mound in a stadium, preparing to pitch.© Under Armour0:37
  12. A baseball player's feet in gold and black cleats dig into the dirt of a baseball field, with empty stadium seats in the background.© Under Armour0:39

Stills © Under Armour. Made by Droga5.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Numbers don't define greatness; the grit and passion from within do.

Tagline: “IT COMES FROM BELOW”

athlete's journeyvoiceover narrationmontage of achievementsfocus on detailscontrast of light and darkinspirational message

The cut

Length
44 s
Shots
52
Average shot
0.8 s

What creatives use Under Armour “It Comes From Below | Bryce Harper” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Under Armour “It Comes From Below | Bryce Harper”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male athlete in his 20s, wearing a grey hoodie and white long-sleeve shirt, stretches his arm in a stadium.© Under ArmourA male baseball player with a beard and wet hair looks intently forward, holding a bat over his shoulder in an outdoor setting.© Under ArmourA dark car with headlights on drives slowly through a stadium tunnel at night, passing a "Thank You For Coming!" sign and a fence with the number 66.© Under ArmourA male baseball player in a white uniform swings a bat under stadium lights at night.© Under Armour
    Frames from Under Armour “It Comes From Below | Bryce Harper”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Under Armour “It Comes From Below | Bryce Harper” in order, with its length, framing and what happens in it.

    A male athlete in his 20s, wearing a grey hoodie and white long-sleeve shirt, stretches his arm in a stadium.© Under ArmourA male baseball player with a beard and wet hair looks intently forward, holding a bat over his shoulder in an outdoor setting.© Under ArmourA dark car with headlights on drives slowly through a stadium tunnel at night, passing a "Thank You For Coming!" sign and a fence with the number 66.© Under ArmourA male baseball player in a white uniform swings a bat under stadium lights at night.© Under ArmourA male baseball player in a red helmet and white jersey holds a bat, looking intensely forward in a stadium.© Under ArmourA wide shot of a baseball stadium at night, with a single player running on the field and bright stadium lights illuminating the scene.© Under Armour
    Length: 44 s · Shots: 52 · Average shot: 0.8 s

  3. 03Ad ideas: every spot built on a athlete's journey

    Before you present an idea, you need to know who has done it, and how.

    Under Armour “It Comes From Below | Bryce Harper” is built on a athlete's journey. Search the library by idea to see every spot that uses it.

    Under Armour “Rule Yourself”© Under ArmourNike “Awaken Your Madness”© NikeCasablanca x New Balance “Casablanca x New Balance - Feat Coco Gauff”© Casablanca x New BalanceNbc “NBC Olympics - Shaun”© Nbc
    Under Armour · Nike · Casablanca x New Balance · Nbc

More from Droga5

Award-winning sport commercials

Questions

Which agency made Under Armour “It Comes From Below | Bryce Harper”?

Droga5 created it for Under Armour (2017).

What awards did Under Armour “It Comes From Below | Bryce Harper” win?

4 awards, including AICP Post 2017 Best of Show, AICP Post 2017 Best of Show Honoree, AICP Post 2017 Dialogue/Monologue/Spoken Word Honoree and AICP Post 2017 Winner Dialogue/Monologue/Spoken Word.

What is the tagline of Under Armour “It Comes From Below | Bryce Harper”?

“IT COMES FROM BELOW”

Sources for the credits and awards

aicpawards.com