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Uber Reserve “Elevator” 2023

Uber Reserve “Elevator” (2023) is an Uber Reserve commercial directed by Angelo Cerisara for Mother, produced by Biscuit Filmworks. It won one award: Ciclope 2023 Bronze Special Section Branded Comedy.

A young professional woman tries to leave work, but a series of increasingly crowded and slow elevators threatens to make her late for her Uber Reserve ride.

Video: Mother on Vimeo

Shot by shot

  1. A young Asian woman in a blue dress closes her laptop at a conference table, with other colleagues visible in a modern office setting.© Uber Reserve0:00
  2. A woman in a wheelchair and another woman are talking by a window, while a third woman walks past them in an office.© Uber Reserve0:01
  3. A young woman in a blue dress and carrying a coat enters an empty elevator and presses a button, then looks up in surprise.© Uber Reserve0:03
  4. A young Asian woman with long dark hair and a blue shirt stands in an elevator, looking slightly annoyed as a man's shoulder partially obstructs the view.© Uber Reserve0:06
  5. A young Asian woman in a blue shirt stands uncomfortably in a crowded elevator, surrounded by men in suits.© Uber Reserve0:08
  6. A man in a suit presses the number 2 button on an elevator panel, with other buttons lit up in red.© Uber Reserve0:09
  7. A young Asian woman with long dark hair and a blue shirt looks annoyed while standing in a crowded elevator between two men in suits.© Uber Reserve0:10
  8. A close-up shot of an elevator panel with red digital numbers and arrows indicating the elevator is on the 11th floor and moving down.© Uber Reserve0:10
  9. A young Asian woman in a blue shirt checks her watch anxiously while standing in a crowded elevator between two men in suits.© Uber Reserve0:12
  10. A young Asian woman with long dark hair and bangs stands in an elevator, looking around with a worried expression.© Uber Reserve0:13
  11. A close-up shot of an elevator panel shows the floor number decreasing from 10 to 9, with red arrows indicating downward movement.© Uber Reserve0:14
  12. A young Asian woman with bangs and a blue top looks around nervously in a crowded elevator, holding a black clutch.© Uber Reserve0:15

Stills © Uber Reserve. Made by Mother, Biscuit Filmworks and Angelo Cerisara.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The frustration of slow, crowded elevators highlights the benefit of Uber Reserve's extra wait time.

Tagline: “Book rides in advance. Get extra wait time.”

race against timeescalating frustrationeveryday inconvenienceproduct as solutionvisual metaphor

The cut

Length
30 s
Shots
18
Average shot
1.7 s

What creatives use Uber Reserve “Elevator” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Uber Reserve “Elevator”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Asian woman in a blue dress closes her laptop at a conference table, with other colleagues visible in a modern office setting.© Uber ReserveA woman in a wheelchair and another woman are talking by a window, while a third woman walks past them in an office.© Uber ReserveA young woman in a blue dress and carrying a coat enters an empty elevator and presses a button, then looks up in surprise.© Uber ReserveA young Asian woman with long dark hair and a blue shirt stands in an elevator, looking slightly annoyed as a man's shoulder partially obstructs the view.© Uber Reserve
    Frames from Uber Reserve “Elevator”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Uber Reserve “Elevator” in order, with its length, framing and what happens in it.

    A young Asian woman in a blue dress closes her laptop at a conference table, with other colleagues visible in a modern office setting.© Uber ReserveA woman in a wheelchair and another woman are talking by a window, while a third woman walks past them in an office.© Uber ReserveA young woman in a blue dress and carrying a coat enters an empty elevator and presses a button, then looks up in surprise.© Uber ReserveA young Asian woman with long dark hair and a blue shirt stands in an elevator, looking slightly annoyed as a man's shoulder partially obstructs the view.© Uber ReserveA young Asian woman in a blue shirt stands uncomfortably in a crowded elevator, surrounded by men in suits.© Uber ReserveA man in a suit presses the number 2 button on an elevator panel, with other buttons lit up in red.© Uber Reserve
    Length: 30 s · Shots: 18 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a race against time

    Before you present an idea, you need to know who has done it, and how.

    Uber Reserve “Elevator” is built on a race against time. Search the library by idea to see every spot that uses it.

    Central Midnight Sale “Shop Unfriend”© Central Midnight SaleUber “In Good Time”© UberApple “Rick’s Rescue”© AppleNarcan “Who Is Your World”© Narcan
    Central Midnight Sale · Uber · Apple · Narcan

More commercials by Angelo Cerisara

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Questions

Who directed the Uber Reserve “Elevator” commercial?

Angelo Cerisara directed it, produced by Biscuit Filmworks, for the agency Mother.

Which agency made Uber Reserve “Elevator”?

Mother created it for Uber Reserve (2023).

What awards did Uber Reserve “Elevator” win?

1 awards, including Ciclope 2023 Bronze Special Section Branded Comedy.

What is the tagline of Uber Reserve “Elevator”?

“Book rides in advance. Get extra wait time.”

Sources for the credits and awards

awards.ciclopefestival.com