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Uber Eats “Wine” 2023

Uber Eats “Wine” (2023) is an Uber Eats commercial directed by Steve Rogers for Mother, produced by Biscuit Filmworks and Revolver. It won 2 awards, including LIA 2023 Silver — Production & Post-Production / Direction and Ciclope 2023 Bronze Sound And Music Licenced Music.

A woman orders wine through Uber Eats and enjoys a relaxing evening in her messy home, highlighting the convenience of the delivery service.

Video: Uber Eats on YouTube

Shot by shot

  1. A woman with curly brown hair and a green shirt turns to the camera and smiles, then looks down, in a dimly lit room.© Uber Eats0:11
  2. A person in a green sweater places a green Uber Eats bag on a cluttered dining table in a home.© Uber Eats0:19
  3. A person's hands use a corkscrew to remove a cork from a wine bottle in a dimly lit interior.© Uber Eats0:23
  4. A woman with curly brown hair pours white wine into a glass, looking intently at the liquid as it fills the glass in an interior setting.© Uber Eats0:24
  5. A woman's hand holds a glass of white wine, swirling it gently, in a dimly lit interior setting.© Uber Eats0:41
  6. A person's hand holds a glass of amber liquid, swirling it gently, in a dimly lit interior setting.© Uber Eats0:47
  7. A woman with dark curly hair and a green top smiles with her eyes closed while sitting in a light-colored massage chair.© Uber Eats0:50
  8. The Uber Eats logo appears on a bright green background, followed by the tagline "Get anything, effortlessly."© Uber Eats0:57

Stills © Uber Eats. Made by Mother, Biscuit Filmworks and Revolver and Steve Rogers.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Uber Eats delivers wine for a relaxing night in, even in a messy home.

Tagline: “Get anything, effortlessly.”

messy home, relaxed ownerconvenience of deliveryself-care ritualmusic as mood settertransformation through product

The cut

Length
60 s
Shots
17
Average shot
3.5 s

What creatives use Uber Eats “Wine” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Uber Eats “Wine”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with curly brown hair and a green shirt turns to the camera and smiles, then looks down, in a dimly lit room.© Uber EatsA person in a green sweater places a green Uber Eats bag on a cluttered dining table in a home.© Uber EatsA person's hands use a corkscrew to remove a cork from a wine bottle in a dimly lit interior.© Uber EatsA woman with curly brown hair pours white wine into a glass, looking intently at the liquid as it fills the glass in an interior setting.© Uber Eats
    Frames from Uber Eats “Wine”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Uber Eats “Wine” in order, with its length, framing and what happens in it.

    A woman with curly brown hair and a green shirt turns to the camera and smiles, then looks down, in a dimly lit room.© Uber EatsA person in a green sweater places a green Uber Eats bag on a cluttered dining table in a home.© Uber EatsA person's hands use a corkscrew to remove a cork from a wine bottle in a dimly lit interior.© Uber EatsA woman with curly brown hair pours white wine into a glass, looking intently at the liquid as it fills the glass in an interior setting.© Uber EatsA woman's hand holds a glass of white wine, swirling it gently, in a dimly lit interior setting.© Uber EatsA person's hand holds a glass of amber liquid, swirling it gently, in a dimly lit interior setting.© Uber Eats
    Length: 60 s · Shots: 17 · Average shot: 3.5 s

  3. 03Ad ideas: every spot built on a convenience of delivery

    Before you present an idea, you need to know who has done it, and how.

    Uber Eats “Wine” is built on a convenience of delivery. Search the library by idea to see every spot that uses it.

    Just Eat “Breakfast in Bed”© Just EatJust Eat Takeaway.com “Just Eat Takeaway - Stay Just Where You Are - Lightswitch”© Just Eat Takeaway.comKFC “Delivery - Twinsies”© KFCMcDonald's “Legal Reasons”© McDonald's
    Just Eat · Just Eat Takeaway.com · KFC · McDonald's

More commercials by Steve Rogers

More from Mother

  • Anthropic "Can I Get a Six-pack Quickly" (2026) commercial still© AnthropicAnthropic “Can I Get a Six-pack Quickly” 2026Dir. Jeff Low · MotherCannes Lions Grand Prix 2026
  • Make My Money Matter "Beep" (2026) commercial still© Make My Money MatterMake My Money Matter “Beep” 2026Dir. Ben Strebel · MotherBritish Arrows Gold 2026
  • Uber "Close" (2026) commercial still© UberUber “Close” 2026Dir. Michael Spiccia · MotherBritish Arrows Gold 2026
  • Claude AI "Keep Thinking" (2026) commercial still© Claude AIClaude AI “Keep Thinking” 2026Dir. Daniel Wolfe · MotherCreative Circle Gold 2026
  • Claude "A Time and a Place" (2026) commercial still© ClaudeClaude “A Time and a Place” 2026Dir. Jeff Low · MotherD&AD Yellow Pencil 2026
  • Uber/Uber Eats "When You’ve Done Enough - Evil’d Enough" (2025) commercial still© Uber/Uber EatsUber/Uber Eats “When You’ve Done Enough - Evil’d Enough” 2025Dir. David Shane · MotherThe One Show Gold 2025

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Uber Eats “Wine” commercial?

Steve Rogers directed it, produced by Biscuit Filmworks and Revolver, for the agency Mother.

Which agency made Uber Eats “Wine”?

Mother created it for Uber Eats (2023).

What awards did Uber Eats “Wine” win?

2 awards, including LIA 2023 Silver — Production & Post-Production / Direction and Ciclope 2023 Bronze Sound And Music Licenced Music.

What is the tagline of Uber Eats “Wine”?

“Get anything, effortlessly.”

Sources for the credits and awards

awards.ciclopefestival.com2023.liaentries.com