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TUI “Safety: A Global Film” 2025

TUI “Safety: A Global Film” (2025) is a TUI commercial directed by Alicia MacDonald for Leo Burnett, produced by Missing Link Films. It won one award: British Arrows 2025 Silver — Transport & Tourism.

A TUI safety video reimagined as a series of thrilling movie genres, from action and adventure to film noir and Bollywood, all while delivering essential flight safety instructions.

Video: TUI UK on YouTube

Shot by shot

  1. An aerial view of a city at night with bright lights, featuring the words "SAFETY A Global Film" overlaid in white text.© TUI0:02
  2. A black car with a red stripe drives quickly through a dimly lit underground parking garage, with other vehicles blurred in the background.© TUI0:39
  3. A woman in traditional clothing runs through a dense forest, her body blurred by motion as she moves quickly through the trees.© TUI1:38
  4. A young woman with dark hair and a light-colored tunic stands in a lush green forest, looking up with a concerned expression.© TUI1:52
  5. A man in a robe sits in a chair, framed by a red structure, in a sun-dappled forest, gesturing with his hand.© TUI2:03
  6. A person in a beige robe ties a yellow life vest around their waist in a forest setting.© TUI2:09
  7. A blue stuffed animal with green spots falls onto a forest floor covered in leaves and twigs.© TUI2:22
  8. A person in traditional clothing and sandals holds a vintage suitcase covered in travel stickers, standing on a cobblestone path next to a colorful vehicle.© TUI3:29
  9. Three women in yellow saris dance in front of a grand building, while other people watch from the steps, creating a festive atmosphere.© TUI3:43
  10. A diverse group of people, some in traditional Indian attire, dance joyfully in front of a grand, light-colored building with columns and steps.© TUI3:54
  11. A male flight attendant, seen from behind, addresses passengers in an airplane cabin during golden hour, holding a microphone.© TUI4:13
  12. A young woman with dark hair and a denim jacket sits in an airplane seat, looking around with a curious expression as a man's arm is visible in the foreground.© TUI4:29

Stills © TUI. Made by Leo Burnett, Missing Link Films and Alicia MacDonald.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Flight safety instructions as thrilling movie trailers across different genres.

Tagline: “Now sit back, relax and enjoy the flight.”

genre parodyunexpected twistbreaking the fourth wallaction heroadventure questmusical number

The cut

Length
282 s
Shots
141
Average shot
2.0 s

What creatives use TUI “Safety: A Global Film” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of TUI “Safety: A Global Film”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial view of a city at night with bright lights, featuring the words "SAFETY A Global Film" overlaid in white text.© TUIA black car with a red stripe drives quickly through a dimly lit underground parking garage, with other vehicles blurred in the background.© TUIA woman in traditional clothing runs through a dense forest, her body blurred by motion as she moves quickly through the trees.© TUIA young woman with dark hair and a light-colored tunic stands in a lush green forest, looking up with a concerned expression.© TUI
    Frames from TUI “Safety: A Global Film”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of TUI “Safety: A Global Film” in order, with its length, framing and what happens in it.

    An aerial view of a city at night with bright lights, featuring the words "SAFETY A Global Film" overlaid in white text.© TUIA black car with a red stripe drives quickly through a dimly lit underground parking garage, with other vehicles blurred in the background.© TUIA woman in traditional clothing runs through a dense forest, her body blurred by motion as she moves quickly through the trees.© TUIA young woman with dark hair and a light-colored tunic stands in a lush green forest, looking up with a concerned expression.© TUIA man in a robe sits in a chair, framed by a red structure, in a sun-dappled forest, gesturing with his hand.© TUIA person in a beige robe ties a yellow life vest around their waist in a forest setting.© TUI
    Length: 282 s · Shots: 141 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a genre parody

    Before you present an idea, you need to know who has done it, and how.

    TUI “Safety: A Global Film” is built on a genre parody. Search the library by idea to see every spot that uses it.

    Square Space “Atlas”© Square SpaceApple “iPhone 12 - Make Movies Like The Movies”© AppleRogers “Xfinity - Ham It Up Edited by Matt Kett”© RogersTastic “My Motha”© Tastic
    Square Space · Apple · Rogers · Tastic

More commercials by Alicia MacDonald

  • Durex "The Uncomfortable Truth" (2022) commercial still© DurexDurex “The Uncomfortable Truth” 2022Dir. Alicia MacDonald · HavasBritish Arrows Silver 2022
  • Premier Inn "Do Your Thing" (2024) commercial still© Premier InnPremier Inn “Do Your Thing” 2024Dir. Alicia MacDonald · Leo
  • Quidco "Ding Dong" (2023) commercial still© QuidcoQuidco “Ding Dong” 2023Dir. Alicia MacDonald · New Commercial Arts
  • Walkers "Max x Pizza Hut - Seaside" (2023) commercial still© WalkersWalkers “Max x Pizza Hut - Seaside” 2023Dir. Alicia MacDonald · Sips & Bites - PepsiCo
  • Toyota "MyToyota APP Remote Locking - Worldwide Campaign" (2023) commercial still© ToyotaToyota “MyToyota APP Remote Locking - Worldwide Campaign” 2023Dir. Alicia MacDonald
  • Comic Relief "Red Nose Day" (2022) commercial still© Comic ReliefComic Relief “Red Nose Day” 2022Dir. Alicia MacDonald

More from Leo Burnett

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Questions

Who directed the TUI “Safety: A Global Film” commercial?

Alicia MacDonald directed it, produced by Missing Link Films, for the agency Leo Burnett.

Which agency made TUI “Safety: A Global Film”?

Leo Burnett created it for TUI (2025).

What awards did TUI “Safety: A Global Film” win?

1 awards, including British Arrows 2025 Silver — Transport & Tourism.

What is the tagline of TUI “Safety: A Global Film”?

“Now sit back, relax and enjoy the flight.”

Sources for the credits and awards

britisharrows.com