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Thinkbox “Happily Ever After” 2023

Thinkbox “Happily Ever After” (2023) is a Thinkbox commercial directed by Jonny and Will for Mother, produced by Blinkink. It won one award: Creative Circle 2023 Bronze FILM CRAFT - Best Film Editing (single).

A lawyer specializing in nursery rhyme law finds his business booming after advertising on TV, leading to a second branch and more fantastical cases.

Video: Mother on Vimeo

Shot by shot

  1. A male lawyer in his 30s, wearing a suit, sits at his desk in an office, talking to the camera about nursery rhyme law.© Thinkbox0:13
  2. A male lawyer in a suit sits at his desk, talking and then turning to watch a TV commercial on a monitor in his office.© Thinkbox0:17
  3. A male lawyer in a suit stands between a frog puppet and an old woman puppet, gesturing as text appears on screen in a fantastical sky setting.© Thinkbox0:22
  4. A man in a suit points at the camera, flanked by a frog and an old woman puppet, against a whimsical sky background with a castle.© Thinkbox0:28
  5. A man with curly hair and a suit sits at a desk, holding a small black object and speaking directly to the camera in an office.© Thinkbox0:29
  6. A male lawyer in a suit sits at his desk, talking to the camera, then slides out of frame as the camera pans right to show his office door.© Thinkbox0:32
  7. A young woman in a suit and white shirt enters an office, holding a tablet and speaking, with a sign on the door reading "Happily Ever After Law Associates."© Thinkbox0:37
  8. A man in a suit and tie, wearing a headset, sits at a desk in an office, talking and gesturing with his hand.© Thinkbox0:42
  9. A woman in a suit holds a tablet and smiles, then looks surprised, while a hand points to a file labeled "Spoon Abduction?" in an office.© Thinkbox0:43
  10. A man in a suit and headset stands in an office, then the shot transitions to a title card with text and a logo.© Thinkbox0:45

Stills © Thinkbox. Made by Mother, Blinkink and Jonny and Will.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Nursery rhyme characters need legal representation, and TV advertising makes it happen.

Tagline: “TV ADVERTISING WORKS WONDERS”

fantastical clientsbusiness transformationmeta-advertisingcharming absurdityoffice settingpuppet characters

The cut

Length
61 s
Shots
15
Average shot
4.1 s
Format
mixed

What creatives use Thinkbox “Happily Ever After” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Thinkbox “Happily Ever After”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male lawyer in his 30s, wearing a suit, sits at his desk in an office, talking to the camera about nursery rhyme law.© ThinkboxA male lawyer in a suit sits at his desk, talking and then turning to watch a TV commercial on a monitor in his office.© ThinkboxA man in a suit points at the camera, flanked by a frog and an old woman puppet, against a whimsical sky background with a castle.© ThinkboxA man with curly hair and a suit sits at a desk, holding a small black object and speaking directly to the camera in an office.© Thinkbox
    Frames from Thinkbox “Happily Ever After”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Thinkbox “Happily Ever After” in order, with its length, framing and what happens in it.

    A male lawyer in his 30s, wearing a suit, sits at his desk in an office, talking to the camera about nursery rhyme law.© ThinkboxA male lawyer in a suit sits at his desk, talking and then turning to watch a TV commercial on a monitor in his office.© ThinkboxA man in a suit points at the camera, flanked by a frog and an old woman puppet, against a whimsical sky background with a castle.© ThinkboxA man with curly hair and a suit sits at a desk, holding a small black object and speaking directly to the camera in an office.© ThinkboxA male lawyer in a suit sits at his desk, talking to the camera, then slides out of frame as the camera pans right to show his office door.© ThinkboxA young woman in a suit and white shirt enters an office, holding a tablet and speaking, with a sign on the door reading "Happily Ever After Law Associates."© Thinkbox
    Length: 61 s · Shots: 15 · Average shot: 4.1 s · Format: mixed

  3. 03Ad ideas: every spot built on a business transformation

    Before you present an idea, you need to know who has done it, and how.

    Thinkbox “Happily Ever After” is built on a business transformation. Search the library by idea to see every spot that uses it.

    BritBox “Happily Ever After”© BritBoxVirgin Money “Business Banking - Fish Monger”© Virgin MoneySAP “Consumer Products”© SAPGoDaddy “VCCP x GoDaddy - With You All The Way”© GoDaddy
    BritBox · Virgin Money · SAP · GoDaddy

More commercials by Jonny and Will

  • BritBox "Happily Ever After" (2025) commercial still© BritBoxBritBox “Happily Ever After” 2025Dir. Jonny and Will
  • Hargreaves Lansdown "Active Savings" (2024) commercial still© Hargreaves LansdownHargreaves Lansdown “Active Savings” 2024Dir. Jonny and Will · Wonderhood Studios
  • Nike "Jordan - The Air Jordan1 Air Force1 Dunk Campaign" (2024) commercial still© NikeNike “Jordan - The Air Jordan1 Air Force1 Dunk Campaign” 2024Dir. Jonny and Will · Studio NOWHERE
  • Prada "Holiday 24" (2024) commercial still© PradaPrada “Holiday 24” 2024Dir. Jonny and Will · ArtPartner
  • First Direct "First Direct - Skunk" (2023) commercial still© First DirectFirst Direct “First Direct - Skunk” 2023Dir. Jonny and Will · VML
  • Campbell’s Snacks Company "Holiday Pretzel Cabin" (2023) commercial still© Campbell’s Snacks CompanyCampbell’s Snacks Company “Holiday Pretzel Cabin” 2023Dir. Jonny and Will · Saatchi & Saatchi - USA

More from Mother

Award-winning media & entertainment commercials

Questions

Who directed the Thinkbox “Happily Ever After” commercial?

Jonny and Will directed it, produced by Blinkink, for the agency Mother.

Which agency made Thinkbox “Happily Ever After”?

Mother created it for Thinkbox (2023).

What awards did Thinkbox “Happily Ever After” win?

1 awards, including Creative Circle 2023 Bronze FILM CRAFT - Best Film Editing (single).

What is the tagline of Thinkbox “Happily Ever After”?

“TV ADVERTISING WORKS WONDERS”

Sources for the credits and awards

web.archive.org