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Starburst Swirlers “Best Enjoyed Vertically” 2021

Starburst Swirlers “Best Enjoyed Vertically” (2021) is a Starburst Swirlers commercial for DDB, produced by Smuggler. It won one award: One Show 2021 Bronze Pencil — Moving Image Craft.

This ad humorously showcases Starburst Swirlers, a vertical candy, by depicting people and their surroundings literally turned upside down to enjoy the treat.

Video: DDB on Vimeo

Shot by shot

  1. A young woman with long, curly hair holds a bag of Starburst Swirlers and eats one, while her hair is being styled by a hairdresser in a salon.© Starburst Swirlers0:00
  2. A young man with a towel around his neck is getting his hair washed in a sink by another person, in a bathroom.© Starburst Swirlers0:04
  3. A woman with long hair and glasses, wearing a yellow sweater, is eating a Starburst Swirler upside down in a living room.© Starburst Swirlers0:06
  4. A young woman with blonde hair and colorful clothes is upside down, washing her hair in a salon sink, with a fan and hair products visible.© Starburst Swirlers0:08
  5. A person's arm in a yellow sweater holds a Starburst Swirlers candy, with a blurred background of a room.© Starburst Swirlers0:10
  6. A woman with long, curly hair and glasses, wearing a yellow knitted vest, holds a Starburst Swirler and looks surprised in a living room.© Starburst Swirlers0:12
  7. A young man and an older woman are upside down in a salon, looking at each other, as the woman holds a Starburst Swirler.© Starburst Swirlers0:13
  8. A young Black man in a maroon robe and pink hoodie holds a Starburst Swirler candy to his mouth, looking surprised in a messy room.© Starburst Swirlers0:14
  9. A man and a woman sit in a hair salon, both holding Starburst Swirlers, looking at each other and then at the camera.© Starburst Swirlers0:18
  10. A woman with long, curly hair and glasses, wearing a yellow knitted vest, holds a Starburst Swirler candy in her mouth, looking surprised in a living room.© Starburst Swirlers0:21
  11. A young man and woman are sitting in a barbershop, looking at the camera, with the text "BEST ENJOYED VERTICALLY" superimposed over them.© Starburst Swirlers0:23
  12. Red and yellow liquid swirls and merges, then transitions to a Starburst Swirlers candy package on a yellow background.© Starburst Swirlers0:28

Stills © Starburst Swirlers. Made by DDB and Smuggler.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

People and world turn vertical to enjoy the vertical Starburst Swirlers.

Tagline: “BEST ENJOYED VERTICALLY”

absurdist humorvisual gagproduct as catalystbreaking the fourth wallplay on words

The cut

Length
30 s
Shots
12
Average shot
2.5 s

What creatives use Starburst Swirlers “Best Enjoyed Vertically” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Starburst Swirlers “Best Enjoyed Vertically”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with long, curly hair holds a bag of Starburst Swirlers and eats one, while her hair is being styled by a hairdresser in a salon.© Starburst SwirlersA young man with a towel around his neck is getting his hair washed in a sink by another person, in a bathroom.© Starburst SwirlersA woman with long hair and glasses, wearing a yellow sweater, is eating a Starburst Swirler upside down in a living room.© Starburst SwirlersA young woman with blonde hair and colorful clothes is upside down, washing her hair in a salon sink, with a fan and hair products visible.© Starburst Swirlers
    Frames from Starburst Swirlers “Best Enjoyed Vertically”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Starburst Swirlers “Best Enjoyed Vertically” in order, with its length, framing and what happens in it.

    A young woman with long, curly hair holds a bag of Starburst Swirlers and eats one, while her hair is being styled by a hairdresser in a salon.© Starburst SwirlersA young man with a towel around his neck is getting his hair washed in a sink by another person, in a bathroom.© Starburst SwirlersA woman with long hair and glasses, wearing a yellow sweater, is eating a Starburst Swirler upside down in a living room.© Starburst SwirlersA young woman with blonde hair and colorful clothes is upside down, washing her hair in a salon sink, with a fan and hair products visible.© Starburst SwirlersA person's arm in a yellow sweater holds a Starburst Swirlers candy, with a blurred background of a room.© Starburst SwirlersA woman with long, curly hair and glasses, wearing a yellow knitted vest, holds a Starburst Swirler and looks surprised in a living room.© Starburst Swirlers
    Length: 30 s · Shots: 12 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a absurdist humor

    Before you present an idea, you need to know who has done it, and how.

    Starburst Swirlers “Best Enjoyed Vertically” is built on a absurdist humor. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicCeraVe “Michael CeraVe”© CeraVe-196 “Ridiculous! How -196 defied the hottest trends”© -196Monde Nissin / Voiz “Contact Lens”© Monde Nissin / Voiz
    Anthropic · CeraVe · -196 · Monde Nissin / Voiz

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Questions

Which agency made Starburst Swirlers “Best Enjoyed Vertically”?

DDB created it for Starburst Swirlers (2021).

What awards did Starburst Swirlers “Best Enjoyed Vertically” win?

1 awards, including One Show 2021 Bronze Pencil — Moving Image Craft.

What is the tagline of Starburst Swirlers “Best Enjoyed Vertically”?

“BEST ENJOYED VERTICALLY”

Sources for the credits and awards

oneclub.orgoneclub.org