framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Staples “Last Day” 2013

Staples “Last Day” (2013) is a Staples commercial directed by Martín Hodara for David. It won one award: Cannes Lions 2013 Film Bronze.

An office worker's last day turns into a series of unexpected confessions and celebrations, highlighting that while people are irreplaceable, office supplies are not, thanks to Staples' quick delivery.

Video: David The Agency on YouTube

Shot by shot

  1. A man in a suit packs his belongings into a cardboard box on his desk in a messy office.© Staples0:00
  2. A man in a dress shirt and tie stands in an office doorway, looking into a waiting area with chairs and a coat rack.© Staples0:03
  3. A man in a suit packs his belongings into a cardboard box on his office desk, surrounded by office supplies and a bookshelf.© Staples0:05
  4. A man in a light blue shirt and dark tie walks into an office, holding papers, looking surprised at someone off-screen.© Staples0:07
  5. A man in his 30s, wearing a suit and tie, looks up from his desk with a serious expression in an office.© Staples0:09
  6. A man in a light blue shirt and striped tie writes on his hand with a blue pen while talking to someone off-screen in an office.© Staples0:11
  7. A man in a suit and tie sits at a desk, looking intently at another man whose back is to the camera, in an office.© Staples0:19
  8. A man in a white shirt and black tie yells at another man, pointing his finger, in an office setting.© Staples0:22
  9. A man in his 40s, wearing a suit and tie, sits at a desk in an office, looking intently at someone off-camera.© Staples0:36
  10. A man in a white shirt and tie dances wildly in an office, celebrating the departure of a colleague, while another man carries boxes in the background.© Staples0:38
  11. A man in a suit and tie sits at a desk in an office, looking at the camera and making a gesture with his hand.© Staples0:43
  12. A man in a red shirt delivers Staples boxes to an office worker, while another man in a white shirt and tie looks on, in an office setting.© Staples0:46

Stills © Staples. Made by David and Martín Hodara.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Office supplies are easily replaceable, unlike people, with Staples' fast delivery.

Tagline: “Everything at the office can be easily replaced. That was easy.”

last day at workunexpected confessioncelebratory danceproduct as solutionironic twist

The cut

Length
60 s
Shots
13
Average shot
4.6 s

What creatives use Staples “Last Day” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Staples “Last Day”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a suit packs his belongings into a cardboard box on his desk in a messy office.© StaplesA man in a dress shirt and tie stands in an office doorway, looking into a waiting area with chairs and a coat rack.© StaplesA man in a suit packs his belongings into a cardboard box on his office desk, surrounded by office supplies and a bookshelf.© StaplesA man in a light blue shirt and dark tie walks into an office, holding papers, looking surprised at someone off-screen.© Staples
    Frames from Staples “Last Day”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Staples “Last Day” in order, with its length, framing and what happens in it.

    A man in a suit packs his belongings into a cardboard box on his desk in a messy office.© StaplesA man in a dress shirt and tie stands in an office doorway, looking into a waiting area with chairs and a coat rack.© StaplesA man in a suit packs his belongings into a cardboard box on his office desk, surrounded by office supplies and a bookshelf.© StaplesA man in a light blue shirt and dark tie walks into an office, holding papers, looking surprised at someone off-screen.© StaplesA man in his 30s, wearing a suit and tie, looks up from his desk with a serious expression in an office.© StaplesA man in a light blue shirt and striped tie writes on his hand with a blue pen while talking to someone off-screen in an office.© Staples
    Length: 60 s · Shots: 13 · Average shot: 4.6 s

  3. 03Ad ideas: every spot built on a celebratory dance

    Before you present an idea, you need to know who has done it, and how.

    Staples “Last Day” is built on a celebratory dance. Search the library by idea to see every spot that uses it.

    MoneySuperMarket “Epic Lift”© MoneySuperMarketMcCain “Sunflower Park”© McCainDeliveroo “Tesco x Deliveroo - WOO HOO”© DeliverooSouthern Cross Health Society “Southern Cross - The Feel Good Project -- Alex”© Southern Cross Health Society
    MoneySuperMarket · McCain · Deliveroo · Southern Cross Health Society

More commercials by Martín Hodara

  • Zonajobs.com "Grandma" (2013) commercial still© Zonajobs.comZonajobs.com “Grandma” 2013Dir. Martín Hodara · Draftfcb ArgentinaClio Awards Gold 2013
  • P&G "H&S - Ironman" (2018) commercial still© P&GP&G “H&S - Ironman” 2018Dir. Martín Hodara · Saatchi & Saatchi
  • Disneyland Paris "Big yet small" (2014) commercial still© Disneyland ParisDisneyland Paris “Big yet small” 2014Dir. Martín Hodara · BETC

More from David

Award-winning tech commercials

Questions

Who directed the Staples “Last Day” commercial?

Martín Hodara directed it, for the agency David.

Which agency made Staples “Last Day”?

David created it for Staples (2013).

What awards did Staples “Last Day” win?

1 awards, including Cannes Lions 2013 Film Bronze.

What is the tagline of Staples “Last Day”?

“Everything at the office can be easily replaced. That was easy.”

Sources for the credits and awards

The WorkThe Work