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Sport England “We Are Undefeatable” 2020

Sport England “We Are Undefeatable” (2020) is a Sport England commercial directed by JJ Augustavo for FCB Inferno, produced by Knucklehead. It won one award: Creative Circle 2020 Bronze FILM - Best Film for Positive Change (campaign).

This ad showcases individuals with various health conditions finding joy and strength in physical activity, set to a soulful rendition of "That's Life."

Video: Knucklehead on Vimeo

Shot by shot

  1. A person in a wheelchair with a backpack on their back, wearing a light yellow hoodie, is seen from behind, moving out of a garage into a driveway.© Sport England0:00
  2. A man with glasses and a beard holds a pulse oximeter on his finger, looking at the device in an interior setting.© Sport England0:09
  3. A close-up of an elderly man with a white beard and black turban, looking directly at the camera with a slight smile.© Sport England0:18
  4. A person's hands are shown in a medium closeup, adjusting a medical device on their body in a dimly lit interior setting.© Sport England0:25
  5. A man in a red and blue shirt plays basketball in a gym, while another man in a white shirt stands in the foreground.© Sport England0:27
  6. A diverse group of older adults, including a man in a turban, participate in a seated exercise class in a bright room with blue curtains.© Sport England0:30
  7. A woman with dark hair in a ponytail, wearing an orange hoodie, uses an inhaler with a spacer in a sunlit room.© Sport England0:33
  8. A person with a disability struggles to get their wheelchair out of the back of a black car on a cloudy day.© Sport England0:38
  9. A bald man in his 60s, wearing a yellow t-shirt, smiles with his eyes closed, in an interior setting with a blurred background.© Sport England0:43
  10. A man and a woman, both silhouetted, stand in a bright room, stretching their shoulders, seen through a doorway.© Sport England0:45
  11. An older man in a red jacket helps an older woman in a red jacket up the stairs in a house.© Sport England0:49
  12. Two older men, one in a yellow shirt and one in a black shirt, walk and smile on an indoor soccer field with other players in the background.© Sport England0:52

Stills © Sport England. Made by FCB Inferno, Knucklehead and JJ Augustavo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

People with health conditions finding joy in movement, set to a classic song.

Tagline: “WE ARE UNDEFEATABLE”

overcoming adversityslice of lifemusical montagediverse representationinspirational journey

The cut

Length
60 s
Shots
36
Average shot
1.7 s

What creatives use Sport England “We Are Undefeatable” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sport England “We Are Undefeatable”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person in a wheelchair with a backpack on their back, wearing a light yellow hoodie, is seen from behind, moving out of a garage into a driveway.© Sport EnglandA man with glasses and a beard holds a pulse oximeter on his finger, looking at the device in an interior setting.© Sport EnglandA close-up of an elderly man with a white beard and black turban, looking directly at the camera with a slight smile.© Sport EnglandA person's hands are shown in a medium closeup, adjusting a medical device on their body in a dimly lit interior setting.© Sport England
    Frames from Sport England “We Are Undefeatable”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sport England “We Are Undefeatable” in order, with its length, framing and what happens in it.

    A person in a wheelchair with a backpack on their back, wearing a light yellow hoodie, is seen from behind, moving out of a garage into a driveway.© Sport EnglandA man with glasses and a beard holds a pulse oximeter on his finger, looking at the device in an interior setting.© Sport EnglandA close-up of an elderly man with a white beard and black turban, looking directly at the camera with a slight smile.© Sport EnglandA person's hands are shown in a medium closeup, adjusting a medical device on their body in a dimly lit interior setting.© Sport EnglandA man in a red and blue shirt plays basketball in a gym, while another man in a white shirt stands in the foreground.© Sport EnglandA diverse group of older adults, including a man in a turban, participate in a seated exercise class in a bright room with blue curtains.© Sport England
    Length: 60 s · Shots: 36 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a overcoming adversity

    Before you present an idea, you need to know who has done it, and how.

    Sport England “We Are Undefeatable” is built on a overcoming adversity. Search the library by idea to see every spot that uses it.

    Nike “You Can't Stop Us”© NikeCoca-Cola “I Love You Hater”© Coca-ColaChannel 4 “Meet the Superhumans”© Channel 4Biogen “Friedreich and I”© Biogen
    Nike · Coca-Cola · Channel 4 · Biogen

More commercials by JJ Augustavo

  • RXBAR US "RXBAR Core Gym" (2023) commercial still© RXBAR USRXBAR US “RXBAR Core Gym” 2023Dir. JJ Augustavo · Rethink

More from FCB Inferno

Award-winning sport commercials

Questions

Who directed the Sport England “We Are Undefeatable” commercial?

JJ Augustavo directed it, produced by Knucklehead, for the agency FCB Inferno.

Which agency made Sport England “We Are Undefeatable”?

FCB Inferno created it for Sport England (2020).

What awards did Sport England “We Are Undefeatable” win?

1 awards, including Creative Circle 2020 Bronze FILM - Best Film for Positive Change (campaign).

What is the tagline of Sport England “We Are Undefeatable”?

“WE ARE UNDEFEATABLE”

Sources for the credits and awards

web.archive.org