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Sony “Marilyn” 2011

Sony “Marilyn” (2011) is a Sony commercial directed by Marcelo Burgos for Del Campo Nazca Saatchi & Saatchi, produced by Garlic Films. It won one award: Cannes Lions 2011 Film Silver.

Marilyn Monroe's seemingly innocent wave reveals a chaotic scene of a gardener hanging, a broken statue, and a Cadillac, highlighting the power of panoramic photos to tell the full story.

Video: sonylatamvideos on YouTube

Frames

  1. Marilyn Monroe smiles and waves, then the camera pans to reveal a chaotic scene with a gardener hanging, a broken statue, and a Cadillac.© Sony0:00
  2. Sony “Marilyn”, shot 1© Sony0:04
  3. Sony “Marilyn”, shot 1© Sony0:08
  4. Marilyn Monroe, in a light green dress, waves and laughs while a police officer writes on a notepad in a painted suburban street scene.© Sony0:17
  5. A blurry, smiling Marilyn Monroe waves at the camera in a light-colored dress, in what appears to be an interior setting.© Sony0:19
  6. A hand holds a Sony Cybershot camera, displaying a panoramic image of a woman standing outside a house with a car in the driveway, as the camera pans across the scene.© Sony0:23
  7. A black Sony Cybershot camera is shown on a white surface, demonstrating its panoramic photo feature with a black and white image on its screen.© Sony0:27
  8. The Sony logo and tagline "make.believe" appear on a black screen with a blue and yellow light flare.© Sony0:29

Stills © Sony. Made by Del Campo Nazca Saatchi & Saatchi, Garlic Films and Marcelo Burgos.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Panoramic photos reveal the full, chaotic story behind a seemingly innocent moment.

Tagline: “Las historias son mejores panorámicas. STORIES ARE BETTER IN PANORAMIC. make.believe”

misleading first impressionunveiling the truthcelebrity cameovisual storytellingproduct as solution

The cut

Length
31 s
Shots
7
Average shot
4.4 s
Format
mixed

What creatives use Sony “Marilyn” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sony “Marilyn”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Marilyn Monroe smiles and waves, then the camera pans to reveal a chaotic scene with a gardener hanging, a broken statue, and a Cadillac.© SonySony “Marilyn”, 0:04© SonySony “Marilyn”, 0:08© SonyMarilyn Monroe, in a light green dress, waves and laughs while a police officer writes on a notepad in a painted suburban street scene.© Sony
    Frames from Sony “Marilyn”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sony “Marilyn” in order, with its length, framing and what happens in it.

    Marilyn Monroe smiles and waves, then the camera pans to reveal a chaotic scene with a gardener hanging, a broken statue, and a Cadillac.© SonySony “Marilyn”, 0:04© SonySony “Marilyn”, 0:08© SonyMarilyn Monroe, in a light green dress, waves and laughs while a police officer writes on a notepad in a painted suburban street scene.© SonyA blurry, smiling Marilyn Monroe waves at the camera in a light-colored dress, in what appears to be an interior setting.© SonyA hand holds a Sony Cybershot camera, displaying a panoramic image of a woman standing outside a house with a car in the driveway, as the camera pans across the scene.© Sony
    Length: 31 s · Shots: 7 · Average shot: 4.4 s · Format: mixed

  3. 03Ad ideas: every spot built on a celebrity cameo

    Before you present an idea, you need to know who has done it, and how.

    Sony “Marilyn” is built on a celebrity cameo. Search the library by idea to see every spot that uses it.

    Beats by Dre “You Love Me”© Beats by DreTide “It's a Tide Ad”© TideGrubhub “The Feest”© GrubhubSquarespace “Unavailable”© Squarespace
    Beats by Dre · Tide · Grubhub · Squarespace

More commercials by Marcelo Burgos

More from Del Campo Nazca Saatchi & Saatchi

  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • NutraSweet "Fake" (2002) commercial still© NutraSweetNutraSweet “Fake” 2002Dir. Diego Kaplan · Del Campo Nazca Saatchi & SaatchiClio Awards Gold 2002
  • Cadbury "You're Right" (2010) commercial still© CadburyCadbury “You're Right” 2010Del Campo Nazca Saatchi & SaatchiCannes Lions Bronze 2010

Award-winning tech commercials

Questions

Who directed the Sony “Marilyn” commercial?

Marcelo Burgos directed it, produced by Garlic Films, for the agency Del Campo Nazca Saatchi & Saatchi.

Which agency made Sony “Marilyn”?

Del Campo Nazca Saatchi & Saatchi created it for Sony (2011).

What awards did Sony “Marilyn” win?

1 awards, including Cannes Lions 2011 Film Silver.

What is the tagline of Sony “Marilyn”?

“Las historias son mejores panorámicas. STORIES ARE BETTER IN PANORAMIC. make.believe”

Sources for the credits and awards

The WorkThe Workweb.archive.org