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Gloud “Paraíso” 2018

Gloud “Paraíso” (2018) is a Gloud commercial directed by Marcelo Burgos for The Juju, produced by Rebolucion. It won one award: El Ojo de Iberoamérica 2018 Bronze Producción Audiovisual – PA3 – Animación.

A voice-over describes paradise as a place of freedom, where anything is possible, illustrating these concepts with fantastical and action-packed scenes.

Video: The Juju on Vimeo

Shot by shot

  1. A wide shot of fluffy, golden-hued clouds against a teal sky, with the camera moving through them.© Gloud0:00
  2. An aerial shot reveals a stunning natural landscape with a turquoise lake nestled among rugged mountains and a small waterfall.© Gloud0:01
  3. A young woman in silhouette practices martial arts against a bright sky with lens flare.© Gloud0:09
  4. A female superhero in a dark cape stands with her back to the camera, looking up at a large spaceship in a bright, hazy sky.© Gloud0:10
  5. Two silhouetted BMX riders jump over a dirt mound against a bright sky, with lens flare and flying objects.© Gloud0:13
  6. Three motocross riders in full gear stand on a dusty terrain, looking up at a large, dark spaceship hovering in the sky during sunset.© Gloud0:14
  7. A massive explosion of brown dust and debris erupts upwards against a light blue sky, obscuring the view.© Gloud0:19
  8. Soldiers in full combat gear run through a dusty, war-torn desert landscape, with explosions and debris around them under a hazy sky.© Gloud0:22
  9. A group of soldiers in camouflage gear and helmets move forward through a dusty, smoky environment, aiming their weapons.© Gloud0:26
  10. Two soldiers in camouflage run across a dusty desert landscape as a yellow sports car drifts in the background, kicking up dust.© Gloud0:27
  11. A lone male figure stands before an ancient, overgrown temple carved into a cliff face on an alien planet at sunset.© Gloud0:40
  12. A man with dark hair and a beard, wearing a dark jacket, is seen from behind as he looks up at a large, winged creature flying in a colorful sky.© Gloud0:41

Stills © Gloud. Made by The Juju, Rebolucion and Marcelo Burgos.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Paradise is a cloud, where you can play games without a console.

Tagline: “Jugar en la nube. Jugar sin consola. Jugar. Games in the Cloud.”

fantasy world-buildingaction sequencesphilosophical narrationwish fulfillmenthero's journey elementstransformation sequence

The cut

Length
60 s
Shots
24
Average shot
2.5 s
Format
cgi

What creatives use Gloud “Paraíso” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Gloud “Paraíso”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of fluffy, golden-hued clouds against a teal sky, with the camera moving through them.© GloudAn aerial shot reveals a stunning natural landscape with a turquoise lake nestled among rugged mountains and a small waterfall.© GloudA young woman in silhouette practices martial arts against a bright sky with lens flare.© GloudA female superhero in a dark cape stands with her back to the camera, looking up at a large spaceship in a bright, hazy sky.© Gloud
    Frames from Gloud “Paraíso”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Gloud “Paraíso” in order, with its length, framing and what happens in it.

    A wide shot of fluffy, golden-hued clouds against a teal sky, with the camera moving through them.© GloudAn aerial shot reveals a stunning natural landscape with a turquoise lake nestled among rugged mountains and a small waterfall.© GloudA young woman in silhouette practices martial arts against a bright sky with lens flare.© GloudA female superhero in a dark cape stands with her back to the camera, looking up at a large spaceship in a bright, hazy sky.© GloudTwo silhouetted BMX riders jump over a dirt mound against a bright sky, with lens flare and flying objects.© GloudThree motocross riders in full gear stand on a dusty terrain, looking up at a large, dark spaceship hovering in the sky during sunset.© Gloud
    Length: 60 s · Shots: 24 · Average shot: 2.5 s · Format: cgi

  3. 03Ad ideas: every spot built on a philosophical narration

    Before you present an idea, you need to know who has done it, and how.

    Gloud “Paraíso” is built on a philosophical narration. Search the library by idea to see every spot that uses it.

    Hulk Limbo “Spectacle of the Real”© Hulk LimboSab - Ab in Bev “This Is African Time - Sab”© Sab - Ab in BevMemorieslab “Treasure Today”© MemorieslabJaeger Le Coultre “Master of Precision”© Jaeger Le Coultre
    Hulk Limbo · Sab - Ab in Bev · Memorieslab · Jaeger Le Coultre

More commercials by Marcelo Burgos

Award-winning gaming commercials

  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009

Questions

Who directed the Gloud “Paraíso” commercial?

Marcelo Burgos directed it, produced by Rebolucion, for the agency The Juju.

Which agency made Gloud “Paraíso”?

The Juju created it for Gloud (2018).

What awards did Gloud “Paraíso” win?

1 awards, including El Ojo de Iberoamérica 2018 Bronze Producción Audiovisual – PA3 – Animación.

What is the tagline of Gloud “Paraíso”?

“Jugar en la nube. Jugar sin consola. Jugar. Games in the Cloud.”

Sources for the credits and awards

elojodeiberoamerica.com