framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Schweppes “Algún día lo van a entender” 2016

Schweppes “Algún día lo van a entender” (2016) is a Schweppes commercial directed by Marcelo Burgos for Saatchi & Saatchi Buenos Aires, produced by Rebolucion. It won 2 awards, including El Ojo de Iberoamérica 2016 Gold Film – TV3: Bebidas no alcohólicas.

This ad contrasts the struggles of the past with the ease of the present, suggesting that overcoming challenges prepares one to appreciate Schweppes.

Video: Schweppes Paraguay on YouTube

Shot by shot

  1. A young man and woman stand in an empty, dirty swimming pool in a dilapidated backyard with a small gazebo, in black and white.© Schweppes0:00
  2. A man in a suit sits at a piano with sheet music and a microphone, looking directly at the camera in a dimly lit club.© Schweppes0:03
  3. A close-up shot of a glass filled with ice and a Schweppes logo, with liquid being poured into it, against a black background.© Schweppes0:07
  4. A young man with curly hair, wearing a hoodie, looks up from his phone with a surprised expression in a dimly lit interior.© Schweppes0:10
  5. Five men in a rowing boat on a river, with a large, ornate building and trees on the bank in the background, in black and white.© Schweppes0:11
  6. A man with dark hair and a beard, wearing a denim shirt, looks intently at the camera in a dimly lit interior.© Schweppes0:14
  7. A close-up shot in black and white shows a pen rewinding a cassette tape, a nostalgic act from the past.© Schweppes0:15
  8. A man in a cap and towel around his neck sits in a boat, talking to another person, on a sunny day.© Schweppes0:17
  9. A man with a beard and a cap, wearing a towel around his neck, looks directly at the camera in a medium shot, outdoors by a body of water.© Schweppes0:20
  10. A beautiful woman with long curly hair, wearing a sparkly dress, smiles while holding a drink in a bar, in black and white.© Schweppes0:21
  11. A clear glass bottle, covered in condensation, pours a stream of sparkling water against a black background.© Schweppes0:31
  12. A man with long hair and a beard, wearing a t-shirt, looks directly at the camera and speaks in a black and white shot.© Schweppes0:34

Stills © Schweppes. Made by Saatchi & Saatchi Buenos Aires, Rebolucion and Marcelo Burgos.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Nostalgia for past struggles makes Schweppes taste better today.

Tagline: “Separando hombres de niños desde 1783”

nostalgiathen vs nowgenerational gapwise elderproduct as reward

The cut

Length
40 s
Shots
23
Average shot
1.7 s

What creatives use Schweppes “Algún día lo van a entender” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Schweppes “Algún día lo van a entender”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man and woman stand in an empty, dirty swimming pool in a dilapidated backyard with a small gazebo, in black and white.© SchweppesA man in a suit sits at a piano with sheet music and a microphone, looking directly at the camera in a dimly lit club.© SchweppesA young man with curly hair, wearing a hoodie, looks up from his phone with a surprised expression in a dimly lit interior.© SchweppesFive men in a rowing boat on a river, with a large, ornate building and trees on the bank in the background, in black and white.© Schweppes
    Frames from Schweppes “Algún día lo van a entender”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Schweppes “Algún día lo van a entender” in order, with its length, framing and what happens in it.

    A young man and woman stand in an empty, dirty swimming pool in a dilapidated backyard with a small gazebo, in black and white.© SchweppesA man in a suit sits at a piano with sheet music and a microphone, looking directly at the camera in a dimly lit club.© SchweppesA young man with curly hair, wearing a hoodie, looks up from his phone with a surprised expression in a dimly lit interior.© SchweppesFive men in a rowing boat on a river, with a large, ornate building and trees on the bank in the background, in black and white.© SchweppesA man with dark hair and a beard, wearing a denim shirt, looks intently at the camera in a dimly lit interior.© SchweppesA close-up shot in black and white shows a pen rewinding a cassette tape, a nostalgic act from the past.© Schweppes
    Length: 40 s · Shots: 23 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a nostalgia

    Before you present an idea, you need to know who has done it, and how.

    Schweppes “Algún día lo van a entender” is built on a nostalgia. Search the library by idea to see every spot that uses it.

    DICK'S Sporting Goods “DICK'S Sporting Goods: The Table”© DICK'S Sporting GoodsJohn Lewis “Always A Woman”© John LewisU-Haul “The Way To What's Ahead”© U-HaulRenault “Kilometers of Love”© Renault
    DICK'S Sporting Goods · John Lewis · U-Haul · Renault

More commercials by Marcelo Burgos

More from Saatchi & Saatchi Buenos Aires

  • Cerveza Andes "Regateadores" (2016) commercial still© Cerveza AndesCerveza Andes “Regateadores” 2016Dir. Milton Kremer · Saatchi & Saatchi Buenos AiresEl Ojo de Iberoamérica Gold 2016

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Schweppes “Algún día lo van a entender” commercial?

Marcelo Burgos directed it, produced by Rebolucion, for the agency Saatchi & Saatchi Buenos Aires.

Which agency made Schweppes “Algún día lo van a entender”?

Saatchi & Saatchi Buenos Aires created it for Schweppes (2016).

What awards did Schweppes “Algún día lo van a entender” win?

2 awards, including El Ojo de Iberoamérica 2016 Gold Film – TV3: Bebidas no alcohólicas and El Ojo de Iberoamérica 2016 Bronze Producción Audiovisual – PA5 – Mejor Edición.

What is the tagline of Schweppes “Algún día lo van a entender”?

“Separando hombres de niños desde 1783”

Sources for the credits and awards

elojodeiberoamerica.comelojodeiberoamerica.com