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Samsung “School of Rugby” 2016

Samsung “School of Rugby” (2016) is a Samsung commercial directed by Gabe Turner for BBH, produced by Rattling Stick. It won 2 awards, including Clio Sports 2016 Silver — Film / Commercials (Between 31 to 60 Seconds) and Creative Circle 2016 Silver FILM - Best TV 30-60secs (Campaign).

A young man, hesitant to join a rugby scrum, learns about the sport's nuances and the importance of teamwork from England Rugby legends, eventually participating with a unique safe word.

Video: Samsung UK on YouTube

Shot by shot

  1. A group of men in blue and black rugby uniforms practice on a green field under a cloudy sky, with some men tackling and others observing.© Samsung0:00
  2. A group of male rugby players in light blue and dark blue uniforms are in a scrum on a green grass field, with coaches watching in the background.© Samsung0:07
  3. A young man in a black and blue hoodie and white shorts receives a rugby ball from an older man in a blue shirt and white shorts on a green field.© Samsung0:15
  4. A group of male rugby players in blue and black uniforms are in a scrum on a green field during the day.© Samsung0:21
  5. Three men in rugby gear stand on a field, with the man on the left gesturing as he speaks to the man in the middle, who listens intently.© Samsung0:24
  6. Four male rugby players in blue and white uniforms walk across a green artificial turf field with trees in the background under a cloudy sky.© Samsung0:29
  7. A male rugby player in a blue shirt and white shorts holds a rugby ball and demonstrates a move to other players on a green field.© Samsung0:32
  8. A male rugby coach in a blue and grey shirt looks on with a concerned expression during a practice session on a green field.© Samsung0:40
  9. A group of male rugby players and a referee stand on a green field, discussing something during practice.© Samsung0:42
  10. A young man in a blue and black rugby shirt runs with a rugby ball, practicing with a group of men on a green field.© Samsung0:48
  11. A male rugby coach in a red shirt watches a group of male rugby players in black and blue shirts practicing a scrum on a green field.© Samsung0:49
  12. A rugby team in blue and white uniforms practices a scrum on a green field, while a referee in red and black watches them.© Samsung0:51

Stills © Samsung. Made by BBH, Rattling Stick and Gabe Turner.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Rugby legends teach a novice the game, highlighting Samsung's powerful processor.

reluctant heromentor figuressports trainingcomedic reliefteam bondingproduct integration

The cut

Length
60 s
Shots
28
Average shot
2.1 s

What creatives use Samsung “School of Rugby” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Samsung “School of Rugby”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A group of men in blue and black rugby uniforms practice on a green field under a cloudy sky, with some men tackling and others observing.© SamsungA group of male rugby players in light blue and dark blue uniforms are in a scrum on a green grass field, with coaches watching in the background.© SamsungA young man in a black and blue hoodie and white shorts receives a rugby ball from an older man in a blue shirt and white shorts on a green field.© SamsungA group of male rugby players in blue and black uniforms are in a scrum on a green field during the day.© Samsung
    Frames from Samsung “School of Rugby”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Samsung “School of Rugby” in order, with its length, framing and what happens in it.

    A group of men in blue and black rugby uniforms practice on a green field under a cloudy sky, with some men tackling and others observing.© SamsungA group of male rugby players in light blue and dark blue uniforms are in a scrum on a green grass field, with coaches watching in the background.© SamsungA young man in a black and blue hoodie and white shorts receives a rugby ball from an older man in a blue shirt and white shorts on a green field.© SamsungA group of male rugby players in blue and black uniforms are in a scrum on a green field during the day.© SamsungThree men in rugby gear stand on a field, with the man on the left gesturing as he speaks to the man in the middle, who listens intently.© SamsungFour male rugby players in blue and white uniforms walk across a green artificial turf field with trees in the background under a cloudy sky.© Samsung
    Length: 60 s · Shots: 28 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a reluctant hero

    Before you present an idea, you need to know who has done it, and how.

    Samsung “School of Rugby” is built on a reluctant hero. Search the library by idea to see every spot that uses it.

    adidas “X Speedportal”© adidasNike “Don Quincy”© NikeSlather “The Sun Is Not Your Friend”© SlatherCanal Digital “The man who lived in a film”© Canal Digital
    adidas · Nike · Slather · Canal Digital

More commercials by Gabe Turner

  • SK-II "Bare Skin Chat Feat. James Corden" (2022) commercial still© SK-IISK-II “Bare Skin Chat Feat. James Corden” 2022Dir. Gabe Turner · Fulwell 73
  • Samsung "Samsung School of Rio - Cycling with Sir Bradley Wiggins & Becky James" (2016) commercial still© SamsungSamsung “Samsung School of Rio - Cycling with Sir Bradley Wiggins & Becky James” 2016Dir. Gabe Turner · BBH

More from BBH

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Questions

Who directed the Samsung “School of Rugby” commercial?

Gabe Turner directed it, produced by Rattling Stick, for the agency BBH.

Which agency made Samsung “School of Rugby”?

BBH created it for Samsung (2016).

What awards did Samsung “School of Rugby” win?

2 awards, including Clio Sports 2016 Silver — Film / Commercials (Between 31 to 60 Seconds) and Creative Circle 2016 Silver FILM - Best TV 30-60secs (Campaign).

Sources for the credits and awards

web.archive.orgclios.com