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Rustlers “80 Years Of Torment” 2017

Rustlers “80 Years Of Torment” (2017) is a Rustlers commercial directed by Steve Rogers for Droga5, produced by Somesuch. It won 4 awards, including British Arrows 2017 Gold — Food, Kinsale Sharks 2017 Gold Film (A.International Film - Broadcast Tv, Cinema, Online) - 1.Food & Non - Alcoholic Drink and ANDY Awards 2017 Bronze — Food (Packaged) (Television).

An elderly man reflects on a lifetime of hardship and torment, only to find joy in the simple pleasure of a Rustlers microwaveable burger.

Video: Rustlers on YouTube

Shot by shot

  1. A young boy with a dirty face and cap looks at the camera, then a hand reaches in and pulls his ear, causing him to wince, in a black and white shot.© Rustlers0:00
  2. A man and a boy, dressed in old-fashioned clothes, are on a smoky rooftop with industrial chimneys in the background, in a black and white shot.© Rustlers0:02
  3. A young newsboy in a cap and coat shouts while holding up a newspaper and a sign about unemployment on a snowy street.© Rustlers0:04
  4. A young male newspaper seller in a cap and suit holds up a newspaper with a headline about war, as a woman in a coat and hat walks past him on a city street.© Rustlers0:05
  5. A young man, shirtless and wearing a towel, holds a pile of clothes as an officer hands him a pair of boots in a room.© Rustlers0:07
  6. A person's hands hold a metal plate as another person ladles a thin, watery soup with two small lumps into it, in a black and white, close-up shot.© Rustlers0:08
  7. A black and white shot shows a police officer in a helmet and uniform running with a baton, chasing protesters holding a "PEACE" sign on a street.© Rustlers0:10
  8. A man with a mustache and plaid jacket walks through a dirty street, carrying a trash bag and looking frustrated in black and white.© Rustlers0:12
  9. A man in a jacket and trousers stands next to a car on a trash-filled street in a black and white shot.© Rustlers0:14
  10. A man with glasses and a mustache looks directly at the camera, while a younger man in a hat laughs in the background at a party.© Rustlers0:16
  11. An elderly man with glasses and a receding hairline looks down, then slowly looks up and smiles in a kitchen.© Rustlers0:18
  12. A close-up shot of flame-grilled burgers on a grill, with text overlaying the image, emphasizing their quick microwave preparation.© Rustlers0:24

Stills © Rustlers. Made by Droga5, Somesuch and Steve Rogers.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Life's struggles make a microwave burger taste like heaven.

Tagline: “Rustlers, what a time to be alive.”

rags to richeslife flashing before eyescontrast of past and presentexaggerated hardshipsimple pleasures

The cut

Length
30 s
Shots
20
Average shot
1.5 s

What creatives use Rustlers “80 Years Of Torment” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Rustlers “80 Years Of Torment”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy with a dirty face and cap looks at the camera, then a hand reaches in and pulls his ear, causing him to wince, in a black and white shot.© RustlersA man and a boy, dressed in old-fashioned clothes, are on a smoky rooftop with industrial chimneys in the background, in a black and white shot.© RustlersA young newsboy in a cap and coat shouts while holding up a newspaper and a sign about unemployment on a snowy street.© RustlersA young male newspaper seller in a cap and suit holds up a newspaper with a headline about war, as a woman in a coat and hat walks past him on a city street.© Rustlers
    Frames from Rustlers “80 Years Of Torment”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Rustlers “80 Years Of Torment” in order, with its length, framing and what happens in it.

    A young boy with a dirty face and cap looks at the camera, then a hand reaches in and pulls his ear, causing him to wince, in a black and white shot.© RustlersA man and a boy, dressed in old-fashioned clothes, are on a smoky rooftop with industrial chimneys in the background, in a black and white shot.© RustlersA young newsboy in a cap and coat shouts while holding up a newspaper and a sign about unemployment on a snowy street.© RustlersA young male newspaper seller in a cap and suit holds up a newspaper with a headline about war, as a woman in a coat and hat walks past him on a city street.© RustlersA young man, shirtless and wearing a towel, holds a pile of clothes as an officer hands him a pair of boots in a room.© RustlersA person's hands hold a metal plate as another person ladles a thin, watery soup with two small lumps into it, in a black and white, close-up shot.© Rustlers
    Length: 30 s · Shots: 20 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a rags to riches

    Before you present an idea, you need to know who has done it, and how.

    Rustlers “80 Years Of Torment” is built on a rags to riches. Search the library by idea to see every spot that uses it.

    KFC “Obsession”© KFCNike “ONE OF A'KIND | A'JA WILSON”© NikeRiyadh Season “Crawford VS Madrimov - Everything or Nothing”© Riyadh SeasonSIMI Winery “Goodness from Grit”© SIMI Winery
    KFC · Nike · Riyadh Season · SIMI Winery

More commercials by Steve Rogers

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  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Rustlers “80 Years Of Torment” commercial?

Steve Rogers directed it, produced by Somesuch, for the agency Droga5.

Which agency made Rustlers “80 Years Of Torment”?

Droga5 created it for Rustlers (2017).

What awards did Rustlers “80 Years Of Torment” win?

4 awards, including British Arrows 2017 Gold — Food, Kinsale Sharks 2017 Gold Film (A.International Film - Broadcast Tv, Cinema, Online) - 1.Food & Non - Alcoholic Drink, British Arrows 2017 Craft Silver — Best New Creative Team and ANDY Awards 2017 Bronze — Food (Packaged) (Television).

What is the tagline of Rustlers “80 Years Of Torment”?

“Rustlers, what a time to be alive.”

Sources for the credits and awards

britisharrows.comweb.archive.orgweb.archive.orgAdForumLBB