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Renault “Kilometers of Love” 2025

Renault “Kilometers of Love” (2025) is a Renault commercial directed by Pantera for Publicis Conseil, produced by MADREFOCA. It won 6 awards, including Ciclope 2024 Gold Production Cinematography, shots Awards The Americas 2025 Gold — Cinematography (up to and including two minutes) and El Ojo de Iberoamérica 2024 Silver Producción Audiovisual.

This ad celebrates Renault's enduring presence in Argentina, showcasing its vehicles traversing diverse landscapes and generations, from vintage models to new electric cars, symbolizing a continuous journey of love and connection.

Video: Madrefoca on Vimeo

Shot by shot

  1. A wide shot of a vast, rugged canyon with towering red rock formations on either side, leading to distant mountains under a partly cloudy sky.© Renault0:00
  2. A car is parked in a valley, with towering mountains on either side, some illuminated by sunlight under a cloudy sky.© Renault0:04
  3. A dark car is parked on a cliff overlooking the ocean at dusk, with a person standing next to the car.© Renault0:11
  4. A wide shot of a vast, dry, grassy plain with mountains in the background under a clear blue sky, with some dry plants in the foreground.© Renault0:17
  5. A golden retriever dog with its tongue out looks out the window of a vintage car, watching a person in the distance in a field.© Renault0:24
  6. A person in brown pants and white sneakers steps out of a silver car onto a vast, flat, white salt plain under a cloudy sky.© Renault0:31
  7. A man in a suit gets into a car, looking back at a long-haired man in sunglasses as rain splashes on the car window in an underground station.© Renault0:39
  8. A white car drives away from the camera on a dirt road, kicking up a large cloud of dust in a mountainous, arid landscape.© Renault0:53
  9. A person's hand, wearing a blue denim shirt, shifts gears in a car, with sunlight casting shadows inside the vehicle.© Renault1:02
  10. A wide shot from inside a moving vehicle shows a vast green mountain range under a cloudy sky, with a field in the foreground.© Renault1:04
  11. A young woman with wet hair, wearing a light green t-shirt, sleeps in the back seat of a car, with a blurry cityscape visible outside the window.© Renault1:10
  12. A light grey Renault car drives on a desert road under a cloudy sky, with mountains in the background.© Renault1:17

Stills © Renault. Made by Publicis Conseil, MADREFOCA and Pantera.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A nostalgic journey through Argentina's diverse landscapes, connecting generations with Renault vehicles.

Tagline: “Our story together continues like never before.”

generational journeyroad tripnostalgiadiverse landscapesproduct placementmusic as narrative

The cut

Length
89 s
Shots
50
Average shot
1.8 s

What creatives use Renault “Kilometers of Love” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Renault “Kilometers of Love”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a vast, rugged canyon with towering red rock formations on either side, leading to distant mountains under a partly cloudy sky.© RenaultA car is parked in a valley, with towering mountains on either side, some illuminated by sunlight under a cloudy sky.© RenaultA dark car is parked on a cliff overlooking the ocean at dusk, with a person standing next to the car.© RenaultA wide shot of a vast, dry, grassy plain with mountains in the background under a clear blue sky, with some dry plants in the foreground.© Renault
    Frames from Renault “Kilometers of Love”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Renault “Kilometers of Love” in order, with its length, framing and what happens in it.

    A wide shot of a vast, rugged canyon with towering red rock formations on either side, leading to distant mountains under a partly cloudy sky.© RenaultA car is parked in a valley, with towering mountains on either side, some illuminated by sunlight under a cloudy sky.© RenaultA dark car is parked on a cliff overlooking the ocean at dusk, with a person standing next to the car.© RenaultA wide shot of a vast, dry, grassy plain with mountains in the background under a clear blue sky, with some dry plants in the foreground.© RenaultA golden retriever dog with its tongue out looks out the window of a vintage car, watching a person in the distance in a field.© RenaultA person in brown pants and white sneakers steps out of a silver car onto a vast, flat, white salt plain under a cloudy sky.© Renault
    Length: 89 s · Shots: 50 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a generational journey

    Before you present an idea, you need to know who has done it, and how.

    Renault “Kilometers of Love” is built on a generational journey. Search the library by idea to see every spot that uses it.

    Medibank “Life Cycle”© MedibankPepsi “Pass”© PepsiVolkswagen “Juntos a la par”© VolkswagenPantene “80 Years”© Pantene
    Medibank · Pepsi · Volkswagen · Pantene

More commercials by Pantera

More from Publicis Conseil

Award-winning auto commercials

Questions

Who directed the Renault “Kilometers of Love” commercial?

Pantera directed it, produced by MADREFOCA, for the agency Publicis Conseil.

Which agency made Renault “Kilometers of Love”?

Publicis Conseil created it for Renault (2025).

What awards did Renault “Kilometers of Love” win?

6 awards, including Ciclope 2024 Gold Production Cinematography, shots Awards The Americas 2025 Gold — Cinematography (up to and including two minutes), Ciclope 2024 Silver Post Production Color Grading and Ciclope 2024 Silver Sound And Music Sound Design.

What is the tagline of Renault “Kilometers of Love”?

“Our story together continues like never before.”

Sources for the credits and awards

aicpawards.comelojodeiberoamerica.comawards.ciclopefestival.comawards.ciclopefestival.comawards.ciclopefestival.comshots