framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Rema 1000 “Urban Farmer” 2015

Rema 1000 “Urban Farmer” (2015) is a Rema 1000 commercial directed by Henrik Sander for McCann, produced by Motion Blur Commercials AS. It won one award: Epica 2015 Bronze Retail Services.

A man transforms his suburban home into a bustling farm, complete with livestock and fresh produce, much to the amusement and occasional bewilderment of his family and neighbors.

Video: REMA 1000 on YouTube

Shot by shot

  1. An establishing shot of a suburban neighborhood with many houses on a hill, as the sky transitions from night to day.© Rema 10000:01
  2. A man sits up in bed, silhouetted against a bright window with patterned curtains in a dark bedroom.© Rema 10000:02
  3. A man with a beard and a t-shirt walks down a wooden staircase, picking a lemon from a small tree next to the stairs.© Rema 10000:06
  4. A man with a beard in a t-shirt squeezes a lemon into a steaming cup on a table full of plants in a rustic room.© Rema 10000:12
  5. A middle-aged woman in a straw hat and glasses trims a hedge in a suburban garden on a sunny day.© Rema 10000:17
  6. A person in a beekeeper suit tends to a beehive in a backyard garden, while a pony, a sheep, and a dog graze nearby.© Rema 10000:25
  7. A man with dark, curly hair is seen underwater, surrounded by small fish and bubbles, as if falling into the water.© Rema 10000:29
  8. A woman in a denim shirt holds a bowl of grapes as a man with a beard and wet hair spits water into a wooden barrel in a garden.© Rema 10000:30
  9. A man with a beard peeks around a doorframe, looking directly at the camera with a curious expression in an interior setting.© Rema 10000:37
  10. Two teen girls on bikes watch a man in a plaid shirt herd sheep down a suburban street on a sunny day.© Rema 10000:39
  11. A man with a beard and plaid shirt looks down, then up, as a woman's arm places purple flowers next to him in an interior setting.© Rema 10000:45
  12. An aerial wide shot of a city at night, with the REMA 1000 logo and tagline appearing on screen.© Rema 10000:53

Stills © Rema 1000. Made by McCann, Motion Blur Commercials AS and Henrik Sander.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Suburban dad brings the farm to his backyard for fresh food.

Tagline: “Det enkle er ofte det beste”

urban farmingeccentric family memberfish out of waterwhimsical transformationfamily life chaos

The cut

Length
60 s
Shots
25
Average shot
2.4 s

What creatives use Rema 1000 “Urban Farmer” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Rema 1000 “Urban Farmer”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An establishing shot of a suburban neighborhood with many houses on a hill, as the sky transitions from night to day.© Rema 1000A man sits up in bed, silhouetted against a bright window with patterned curtains in a dark bedroom.© Rema 1000A man with a beard and a t-shirt walks down a wooden staircase, picking a lemon from a small tree next to the stairs.© Rema 1000A man with a beard in a t-shirt squeezes a lemon into a steaming cup on a table full of plants in a rustic room.© Rema 1000
    Frames from Rema 1000 “Urban Farmer”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Rema 1000 “Urban Farmer” in order, with its length, framing and what happens in it.

    An establishing shot of a suburban neighborhood with many houses on a hill, as the sky transitions from night to day.© Rema 1000A man sits up in bed, silhouetted against a bright window with patterned curtains in a dark bedroom.© Rema 1000A man with a beard and a t-shirt walks down a wooden staircase, picking a lemon from a small tree next to the stairs.© Rema 1000A man with a beard in a t-shirt squeezes a lemon into a steaming cup on a table full of plants in a rustic room.© Rema 1000A middle-aged woman in a straw hat and glasses trims a hedge in a suburban garden on a sunny day.© Rema 1000A person in a beekeeper suit tends to a beehive in a backyard garden, while a pony, a sheep, and a dog graze nearby.© Rema 1000
    Length: 60 s · Shots: 25 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Rema 1000 “Urban Farmer” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

More commercials by Henrik Sander

  • BI Norvegian Business School "Doctor" (2013) commercial still© BI Norvegian Business SchoolBI Norvegian Business School “Doctor” 2013Dir. Henrik Sander · TRY/ AptEpica Silver 2013

More from McCann

Award-winning retail commercials

Questions

Who directed the Rema 1000 “Urban Farmer” commercial?

Henrik Sander directed it, produced by Motion Blur Commercials AS, for the agency McCann.

Which agency made Rema 1000 “Urban Farmer”?

McCann created it for Rema 1000 (2015).

What awards did Rema 1000 “Urban Farmer” win?

1 awards, including Epica 2015 Bronze Retail Services.

What is the tagline of Rema 1000 “Urban Farmer”?

“Det enkle er ofte det beste”

Sources for the credits and awards

winners.epica-awards.com