UNIT9

01 · Featured

UNIT9's most awarded commercial

© Gatorade© Gatorade© Gatorade© Gatorade© Gatorade© Gatorade

The One Show Gold 2018

Gatorade “G Active - Water Made Active” 2018

This ad for Gatorade G Active shows how regular water is transformed into an active, electrolyte-rich drink, empowering athletes to perform at their best.

Directed by Cole Paviour · UNIT9

Every shot in the library

02 · Directors

Notable directors at UNIT9

Who made the work, and how much of it won awards. From the credits on every spot.

• © United Nations1 award-winningJonathan Pearson3 spots · United Nations “A New Day”
• © Gatorade1 award-winningCole Paviour3 spots · Gatorade “G Active - Water Made Active”
• © VWSimon Neal6 spots · VW “One Day They'll Thank You”
• © SkyLuke & Joseph5 spots · Sky “News - The Full Story”
• © UltaHal Kirkland3 spots · Ulta “Supergirl”
• © VolkswagenAmelia Hashemi2 spots · Volkswagen “Success”
• © UNICEFTom Brown2 spots · UNICEF “Reimagine Campaign”
• © LenovoWoodblock2 spots · Lenovo “Yoga Pro”
• © MABIA Common Future2 spots · MABI “White Claw - White Claw Hard Seltzer”
• © ZDFWOLF CVB1 spots · ZDF “ZDF: We Need Your Hands”
• © AdidasJames Kibbey1 spots · Adidas “Crazy Fast”
• © FantaMICH1 spots · Fanta “Halloween 2021 Dare to Play”

03 · Clients

UNIT9's clients

Every brand in the library, by award-winning work.

• United Nations2024

  1 commercials · 1 award-winning

• Philips2011

  1 commercials · 1 award-winning

• Gatorade2018

  1 commercials · 1 award-winning

• Sky2022–2024

  4 commercials

• UNICEF2015–2020

  2 commercials

• Lenovo2024

  2 commercials

• Jackpot Joy2020

  2 commercials

• Capital One2016

  1 commercials

• ZDF2018

  1 commercials

• Sony2018

  1 commercials

• VW2022

  1 commercials

• Adidas2023

  1 commercials

Also: Audi, Bombay Sapphire, McDonald’s, Fanta, The Co-operative Bank, Dairygold, Pepsico, Volkswagen, Lexus, Tropicana, BT Sport, Ulta

04 · Works with

Who UNIT9 works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

UNIT9's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 2

  British Arrows

  .

• 1

  The One Show

  .

06 · Work

Commercials by UNIT9

Our visual library has 48 UNIT9 commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© DairygoldDairygold “Joy that Spreads” 2026

© PepsicoPepsico “Doritos - Doritos Mercedes F1” 2026

© UltaUlta “Supergirl” 2026

© Vinarchy / HardysVinarchy / Hardys “Hardys - Almost Unbelievable” 2026

© AudiAudi “Sky Docs Idents 2024” 2025

Most awarded

• © GatoradeGatorade “G Active - Water Made Active” 2018Dir. Cole PaviourThe One Show Gold 2018
• © PhilipsPhilips “Parallel Lines” 2011Tribal DDBBritish Arrows Gold 2011
• © United NationsUnited Nations “A New Day” 2024Dir. Jonathan PearsonBritish Arrows Bronze 2024
• © DairygoldDairygold “Joy that Spreads” 2026Dir. Zak Razvi · BMB Agency
• © PepsicoPepsico “Doritos - Doritos Mercedes F1” 2026Dir. Duncan Lewis · Goodby Silverstein & Partners
• © UltaUlta “Supergirl” 2026Dir. Hal Kirkland · Mediabrands Content Studio
• © Vinarchy / HardysVinarchy / Hardys “Hardys - Almost Unbelievable” 2026Dir. Martin Raffier · Special
• © AudiAudi “Sky Docs Idents 2024” 2025Dir. Simon Neal · BBH
• © VolkswagenVolkswagen “Success” 2025Dir. Amelia Hashemi · adam&eve\TBWA
• © Formula EFormula E “GEN4” 2025Dir. Henrik Alm
• © Short FilmShort Film “Night Out” 2025Dir. Amelia Hashemi
• © SkySky “News - The Full Story” 2024Dir. Luke & Joseph · EveryFriday
• © LenovoLenovo “Yoga Pro” 2024Dir. Woodblock · Design Bridge and Partners
• © LenovoLenovo “Yoga 2 in 1” 2024Dir. Woodblock · Design Bridge and Partners
• © Alcon SystaneAlcon Systane “Dry Eye” 2024Dir. Hal Kirkland · Leo
• © The Royal MintThe Royal Mint “Forever Metal” 2024Dir. Luke & Joseph · EveryFriday
• © Nike FootballNike Football “Phantom GX II Haaland ‘Force9” 2024Dir. A Common Future
• © BLIZZARDBLIZZARD “DIABLO IV” 2024Dir. Hal Kirkland
• © AdidasAdidas “Crazy Fast” 2023Dir. James Kibbey · TBWA
• © Bombay SapphireBombay Sapphire “Bombay Sapphie - Saw This” 2023Dir. Cole Paviour · AMV BBDO
• © TropicanaTropicana “Billboard Powered by Oranges” 2023Dir. Johnny Hardstaff · BBDO
• © Oak FurniturelandOak Furnitureland “Grow Your Home” 2023Dir. Samuel Bennetts · TMW, part of Accenture Song
• © TennentsTennents “OOOFT” 2023Dir. Tom Brown · John Doe
• © WallboxWallbox “Boudica” 2023Dir. Alex Brown

07 · For producers

What producers use UNIT9's page for

1. 01Who directs for UNIT9

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind UNIT9's 48 commercials, with the agencies and awards.

   © Gatorade© Philips© United Nations© Dairygold

   Simon Neal · Luke & Joseph · Jonathan PearsonOpen UNIT9 in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   UNIT9's work by year, brand and award in one place, and the companies with a similar body of work.

   © Old Spice© Anthropic© Ubisoft© Vanish

   Similar: MJZ, Biscuit Filmworks, StinkCompare in the library →

08 · Questions

About UNIT9