AIRBAG

01 · Featured

AIRBAG's most awarded commercial

© Optus© Optus© Optus© Optus© Optus© Optus

Optus “Optus - The Line” 2025

A diverse group of people waiting in a long line for a phone upgrade suddenly break into an energetic dance party, celebrating the joy of new technology.

Directed by Rhett D'Arrietta · AIRBAG

Every shot in the library

02 · Directors

Notable directors at AIRBAG

Who made the work, and how much of it won awards. From the credits on every spot.

• © Special AustraliaAriel Martin5 spots · Special Australia “Bonds Total Package - A bento box for your three-piece sushi”
• © DemazinChris Hill4 spots · Demazin “D-D-Demazin”
• © Tourism NZUncle Friendly4 spots · Tourism NZ “Play NZ”
• © McCain Foods AustraliaWill Horne3 spots · McCain Foods Australia “McCain - Nothing Special”
• © Marriage EqualityAdrian Bosich2 spots · Marriage Equality “Vote Yes”
• © OptusRhett D'Arrietta2 spots · Optus “Optus - The Line”
• © Kellogg's Special KAngie Bird1 spots · Kellogg's Special K “Special K - Stay Strong”
• © Victoria Government, Department of Justice and Community SafetyRune Milton1 spots · Victoria Government, Department of Justice and Community Safety “Victoria Government - Department of Justice and Community Safety - Fire Safety”
• © Suzuki AustraliaPatrik Bergh1 spots · Suzuki Australia “Mindframe”
• © Cancer Council VictoriaLou Quill1 spots · Cancer Council Victoria “SunSmart Campaign 2023”
• © AAMIRhett Wade-Ferrell1 spots · AAMI “Sausage”
• © XEROChristopher Hill1 spots · XERO “Better Business”

03 · Clients

AIRBAG's clients

Every brand in the library, by award-winning work.

• AAMI2023–2024

  4 commercials

• BWS2023

  3 commercials

• Special Australia2022

  3 commercials

• McCain Foods Australia2023

  2 commercials

• XERO2022–2025

  2 commercials

• Kellogg's Special K2023

  1 commercials

• Victoria Government, Department of Justice and Community Safety2024

  1 commercials

• Suzuki Australia2020

  1 commercials

• Marriage Equality2023

  1 commercials

• Cancer Council Victoria2023

  1 commercials

• Demazin2023

  1 commercials

• Tourism NZ2023

  1 commercials

Also: CommBank, Easy Flowers, Banana Boat, Lifestyle Communities, Rynobi, Optus, WWF, QV, Melbourne Salami Festa

04 · Works with

Who AIRBAG works with

From the credits: the companies behind the spots, by number of spots.

05 · Work

Commercials by AIRBAG

Our visual library has 30 AIRBAG commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© OptusOptus “Optus - The Line” 2025

© QVQV “QV - Skin” 2025

© XEROXERO “Tradie & Salon” 2025

© Victoria Government, Department of Justice and Community SafetyVictoria Government, Department of Justice and Community Safety “Victoria Government - Department of Justice and Community Safety - Fire Safety” 2024

© AAMIAAMI “Bargain Regret” 2024

Most awarded

• © OptusOptus “Optus - The Line” 2025Dir. Rhett D'Arrietta
• © QVQV “QV - Skin” 2025Dir. Madeline Clayton
• © XEROXERO “Tradie & Salon” 2025Dir. Rhett D'Arrietta
• © Victoria Government, Department of Justice and Community SafetyVictoria Government, Department of Justice and Community Safety “Victoria Government - Department of Justice and Community Safety - Fire Safety” 2024Dir. Rune Milton · VML
• © AAMIAAMI “Bargain Regret” 2024Dir. Uncle Friendly · Ogilvy
• © AAMIAAMI “Do Business Like Yours” 2024Dir. Uncle Friendly · Ogilvy
• © AAMIAAMI “AAMI - Goal” 2024Dir. Uncle Friendly · Ogilvy
• © WWFWWF “Regenerate Australia” 2024Dir. Will Horne
• © Kellogg's Special KKellogg's Special K “Special K - Stay Strong” 2023Dir. Angie Bird · JWT
• © Marriage EqualityMarriage Equality “Vote Yes” 2023Dir. Adrian Bosich · Leo
• © Cancer Council VictoriaCancer Council Victoria “SunSmart Campaign 2023” 2023Dir. Lou Quill · Bastion Australia
• © DemazinDemazin “D-D-Demazin” 2023Dir. Chris Hill · Clemenger BBDO
• © BWSBWS “Bros Wrapping Stuff” 2023Dir. Chris Hill · M&C Saatchi
• © AAMIAAMI “Sausage” 2023Dir. Rhett Wade-Ferrell · Ogilvy
• © Tourism NZTourism NZ “Play NZ” 2023Dir. Uncle Friendly · TBWA Worldwide
• © McCain Foods AustraliaMcCain Foods Australia “McCain - Nothing Special” 2023Dir. Will Horne · Cummins&Partners
• © BWSBWS “Beauticians Waxing Sailors” 2023Dir. Chris Hill · M+C Saatchi Group AUNZ
• © BWSBWS “Whatever Floats Your Boots” 2023Dir. Chris Hill · M+C Saatchi Group AUNZ
• © CommBankCommBank “Favourite Beats - Multi Payment” 2023Dir. Ariel Martin · M+C Saatchi Group AUNZ
• © Easy FlowersEasy Flowers “Easy Flowers” 2023Dir. Ariel Martin · The Core Agency
• © Banana BoatBanana Boat “Little Reflector Boy” 2023Dir. Leo Woodhead · 303
• © McCain Foods AustraliaMcCain Foods Australia “McCain - Rustica - Thre Together” 2023Dir. Will Horne · Cummins&Partners
• © RynobiRynobi “Dandelion” 2023Dir. Travis Hogg · Fenton Stephens
• © Melbourne Salami FestaMelbourne Salami Festa “Salami Festa - Remo Is Ready” 2023Dir. Adrian Bosich

06 · For producers

What producers use AIRBAG's page for

1. 01Who directs for AIRBAG

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind AIRBAG's 30 commercials, with the agencies and awards.

   © Optus© QV© XERO© Victoria Government, Department of Justice and Community Safety

   Ariel Martin · Chris Hill · Uncle FriendlyOpen AIRBAG in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   AIRBAG's work by year, brand and award in one place, and the companies with a similar body of work.

   © Skinny© Anthropic© Vanish© New Zealand Government

   Similar: Good Oil, Biscuit Filmworks, SmugglerCompare in the library →

07 · Questions

About AIRBAG