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Pepsi “Pepsi Black” 2025

Pepsi “Pepsi Black” (2025) is a Pepsi commercial directed by The Youth for BBDO, produced by Iconoclast. It won one award: El Ojo de Iberoamérica 2025 Bronze Producción Audiovisual.

This ad shows people in different settings, from a soccer locker room to an office, enjoying Pepsi Black during their daily activities and while watching the UEFA Champions League.

Video: PepsiBr on YouTube

Shot by shot

  1. A male soccer player in a black and blue jersey smiles while holding a Pepsi can in a blue locker room.© Pepsi0:00
  2. A diverse group of business people are seated around a large conference table in a high-rise office, listening to a male presenter.© Pepsi0:03
  3. A man in a white shirt reaches for a can of Pepsi Black on a conference table, with blurred colleagues and city buildings in the background.© Pepsi0:06
  4. A young man in a white shirt reaches for a Pepsi Black can on a conference table, surrounded by colleagues in a meeting room.© Pepsi0:08
  5. A young woman with curly red hair, wearing a denim jacket and shorts, floats horizontally through a crowded modern building with large windows, holding a phone.© Pepsi0:09
  6. A young woman with curly hair in a denim jacket is falling backwards through a crowded, modern building interior with large windows and bright lights.© Pepsi0:10
  7. A woman with curly red hair reaches into a miniature city model to grab a can of Pepsi Black.© Pepsi0:11
  8. A young man in a white shirt holds a Pepsi can, leaning back in his office chair, as other office workers are seen in the background.© Pepsi0:16
  9. A young man in a blue and white jacket, wearing headphones, is playing a video game in a living room, holding a Pepsi can and a bowl of popcorn, while a small dog sits on the couch.© Pepsi0:18
  10. A young man in a varsity jacket and headphones sits in a living room, holding popcorn and a Pepsi can, smiling at the camera with a dog on the couch next to him.© Pepsi0:19
  11. A young man and woman in an office cubicle are looking at a computer screen, eating snacks, and drinking Pepsi Black.© Pepsi0:21
  12. A young woman with curly red hair drinks from a can of Pepsi Black, then looks up, in a dimly lit interior.© Pepsi0:24

Stills © Pepsi. Made by BBDO, Iconoclast and The Youth.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Pepsi Black enhances everyday moments and big events with its intense flavor.

Tagline: “Pegue a sua e toma essa.”

everyday life vignettesproduct as a companioncelebrity endorsementfast-paced editingaspirational lifestyleproduct integration

The cut

Length
30 s
Shots
32
Average shot
0.9 s

What creatives use Pepsi “Pepsi Black” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pepsi “Pepsi Black”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male soccer player in a black and blue jersey smiles while holding a Pepsi can in a blue locker room.© PepsiA diverse group of business people are seated around a large conference table in a high-rise office, listening to a male presenter.© PepsiA man in a white shirt reaches for a can of Pepsi Black on a conference table, with blurred colleagues and city buildings in the background.© PepsiA young man in a white shirt reaches for a Pepsi Black can on a conference table, surrounded by colleagues in a meeting room.© Pepsi
    Frames from Pepsi “Pepsi Black”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pepsi “Pepsi Black” in order, with its length, framing and what happens in it.

    A male soccer player in a black and blue jersey smiles while holding a Pepsi can in a blue locker room.© PepsiA diverse group of business people are seated around a large conference table in a high-rise office, listening to a male presenter.© PepsiA man in a white shirt reaches for a can of Pepsi Black on a conference table, with blurred colleagues and city buildings in the background.© PepsiA young man in a white shirt reaches for a Pepsi Black can on a conference table, surrounded by colleagues in a meeting room.© PepsiA young woman with curly red hair, wearing a denim jacket and shorts, floats horizontally through a crowded modern building with large windows, holding a phone.© PepsiA young woman with curly hair in a denim jacket is falling backwards through a crowded, modern building interior with large windows and bright lights.© Pepsi
    Length: 30 s · Shots: 32 · Average shot: 0.9 s

  3. 03Ad ideas: every spot built on a everyday life vignettes

    Before you present an idea, you need to know who has done it, and how.

    Pepsi “Pepsi Black” is built on a everyday life vignettes. Search the library by idea to see every spot that uses it.

    Starbucks “What's Your Name”© StarbucksSuzuki “Finally - the EV You've Been Looking For”© SuzukiChesapeake Bank “All Onboard :15”© Chesapeake BankBlueland “MomClean”© Blueland
    Starbucks · Suzuki · Chesapeake Bank · Blueland

More commercials by The Youth

More from BBDO

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  • Budweiser "American Icons" (2026) commercial still© BudweiserBudweiser “American Icons” 2026Dir. Henry-Alex Rubin · BBDOAICP Awards Winner 2026
  • Neutrogena "Neutrogena Remembers" (2026) commercial still© NeutrogenaNeutrogena “Neutrogena Remembers” 2026BBDOEffie Awards Gold 2026
  • OKX Crypto "What is OKX" (2023) commercial still© OKX CryptoOKX Crypto “What is OKX” 2023Dir. Andreas Nilsson · BBDOshots Awards Gold 2023
  • Change the Ref "Manuel & Patricia" (2021) commercial still© Change the RefChange the Ref “Manuel & Patricia” 2021BBDOLondon International Awards Gold 2021
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Pepsi “Pepsi Black” commercial?

The Youth directed it, produced by Iconoclast, for the agency BBDO.

Which agency made Pepsi “Pepsi Black”?

BBDO created it for Pepsi (2025).

What awards did Pepsi “Pepsi Black” win?

1 awards, including El Ojo de Iberoamérica 2025 Bronze Producción Audiovisual.

What is the tagline of Pepsi “Pepsi Black”?

“Pegue a sua e toma essa.”

Sources for the credits and awards

elojodeiberoamerica.com