framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Pepsi Black “A qué te sabe Pepsi Black? 2024” 2024

Pepsi Black “A qué te sabe Pepsi Black? 2024” (2024) is a Pepsi Black commercial directed by The Youth for BBDO, produced by Oriental Films. It won 2 awards, including El Ojo de Iberoamérica 2024 Gold Producción Audiovisual.

A vibrant commercial showcasing diverse young people experiencing the intense, refreshing taste of Pepsi Black in various dynamic and surreal urban settings, from sunny streets to snowy landscapes and futuristic cityscapes.

Video: Oriental Films on Vimeo

Shot by shot

  1. A young woman with curly hair, wearing a tie-dye shirt and orange pants, roller skates down a city street, smiling and adjusting her headphones.© Pepsi Black0:00
  2. A young woman with curly hair and a pink backpack runs down a sunny city street, looking over her shoulder.© Pepsi Black0:10
  3. A young woman with an afro and roller skates dances down a busy city sidewalk as people move furniture and boxes.© Pepsi Black0:14
  4. A woman with curly hair drinks from a Pepsi Black can while walking through a snowy, abandoned city street with construction barriers.© Pepsi Black0:25
  5. A construction worker in a blue hard hat and orange safety vest stands in a snowy, cold environment, looking around with a concerned expression.© Pepsi Black0:31
  6. A doll's legs in white ice skates stand on a surface of crushed ice, then fall through it, in a miniature set.© Pepsi Black0:36
  7. A person's hands are on the handlebars of a futuristic vehicle, speeding through a cosmic landscape with glowing elements and a digital dashboard.© Pepsi Black0:48
  8. An animated male character with glowing blue eyes and a smirk looks down, surrounded by brown liquid splashes, as a motorcycle with bright headlights speeds towards the viewer on a blue road, and a Pepsi Black can stands next to a neon "BLACK" sign.© Pepsi Black0:50
  9. A young woman with colorful makeup and hair clips holds a Pepsi Black can, looking thoughtful in an outdoor setting.© Pepsi Black0:58
  10. Three young people sit and stand outside a colorful building on a sunny day, as a manhole cover opens in the foreground.© Pepsi Black1:01
  11. A young woman in pink pants and a blue top stands in a parking lot, surrounded by a glowing circle, as a UFO descends from above.© Pepsi Black1:08
  12. A diverse group of people float above a city skyline at sunset, with one woman in pink pants prominently in the foreground.© Pepsi Black1:12

Stills © Pepsi Black. Made by BBDO, Oriental Films and The Youth.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Pepsi Black delivers an intense, refreshing taste that transforms ordinary moments into extraordinary experiences.

Tagline: “¿A QUÉ TE SABE PEPSI BLACK?”

urban youth culturemagical realismeveryday transformeddynamic transitionssensory overloadmusic-driven narrative

The cut

Length
87 s
Shots
55
Average shot
1.6 s
Format
mixed

What creatives use Pepsi Black “A qué te sabe Pepsi Black? 2024” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pepsi Black “A qué te sabe Pepsi Black? 2024”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with curly hair, wearing a tie-dye shirt and orange pants, roller skates down a city street, smiling and adjusting her headphones.© Pepsi BlackA young woman with curly hair and a pink backpack runs down a sunny city street, looking over her shoulder.© Pepsi BlackA young woman with an afro and roller skates dances down a busy city sidewalk as people move furniture and boxes.© Pepsi BlackA woman with curly hair drinks from a Pepsi Black can while walking through a snowy, abandoned city street with construction barriers.© Pepsi Black
    Frames from Pepsi Black “A qué te sabe Pepsi Black? 2024”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pepsi Black “A qué te sabe Pepsi Black? 2024” in order, with its length, framing and what happens in it.

    A young woman with curly hair, wearing a tie-dye shirt and orange pants, roller skates down a city street, smiling and adjusting her headphones.© Pepsi BlackA young woman with curly hair and a pink backpack runs down a sunny city street, looking over her shoulder.© Pepsi BlackA young woman with an afro and roller skates dances down a busy city sidewalk as people move furniture and boxes.© Pepsi BlackA woman with curly hair drinks from a Pepsi Black can while walking through a snowy, abandoned city street with construction barriers.© Pepsi BlackA construction worker in a blue hard hat and orange safety vest stands in a snowy, cold environment, looking around with a concerned expression.© Pepsi BlackA doll's legs in white ice skates stand on a surface of crushed ice, then fall through it, in a miniature set.© Pepsi Black
    Length: 87 s · Shots: 55 · Average shot: 1.6 s · Format: mixed

  3. 03Ad ideas: every spot built on a urban youth culture

    Before you present an idea, you need to know who has done it, and how.

    Pepsi Black “A qué te sabe Pepsi Black? 2024” is built on a urban youth culture. Search the library by idea to see every spot that uses it.

    Apple “Work is Worth it”© AppleFacebook “Once Upon a Time Everywhere”© FacebookBBC “Street Music”© BBCJD Sports “Forever Forward”© JD Sports
    Apple · Facebook · BBC · JD Sports

More commercials by The Youth

More from BBDO

  • Pepsi "Pepsi Super Bowl LX" (2026) commercial still© PepsiPepsi “Pepsi Super Bowl LX” 2026Dir. Taika Waititi · BBDOANDY Awards Gold 2026
  • Budweiser "American Icons" (2026) commercial still© BudweiserBudweiser “American Icons” 2026Dir. Henry-Alex Rubin · BBDOAICP Awards Winner 2026
  • Neutrogena "Neutrogena Remembers" (2026) commercial still© NeutrogenaNeutrogena “Neutrogena Remembers” 2026BBDOEffie Awards Gold 2026
  • OKX Crypto "What is OKX" (2023) commercial still© OKX CryptoOKX Crypto “What is OKX” 2023Dir. Andreas Nilsson · BBDOshots Awards Gold 2023
  • Change the Ref "Manuel & Patricia" (2021) commercial still© Change the RefChange the Ref “Manuel & Patricia” 2021BBDOLondon International Awards Gold 2021
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Pepsi Black “A qué te sabe Pepsi Black? 2024” commercial?

The Youth directed it, produced by Oriental Films, for the agency BBDO.

Which agency made Pepsi Black “A qué te sabe Pepsi Black? 2024”?

BBDO created it for Pepsi Black (2024).

What awards did Pepsi Black “A qué te sabe Pepsi Black? 2024” win?

2 awards, including El Ojo de Iberoamérica 2024 Gold Producción Audiovisual and El Ojo de Iberoamérica 2024 Bronze Producción Audiovisual.

What is the tagline of Pepsi Black “A qué te sabe Pepsi Black? 2024”?

“¿A QUÉ TE SABE PEPSI BLACK?”

Sources for the credits and awards

elojodeiberoamerica.com