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Pepsi Cola Company “Audition” 1992

Pepsi Cola Company “Audition” (1992) is a Pepsi Cola Company commercial directed by Joe Pytka for BBDO, produced by PYTKA. It won 3 awards, including Cannes Lions 1991 Film Bronze, AICP 1992 Honoree Direction / Musical and AICP Show 1992 Honoree Direction.

Ray Charles holds auditions for backup singers, but no one can sing his hit song "You Got the Right One, Baby" quite like him.

Video: PYTKA on Vimeo

Shot by shot

  1. Ray Charles, a Black man in his 60s, wearing a plaid jacket and sunglasses, plays the piano and sings in a recording studio.© Pepsi Cola Company0:03
  2. A female singer in a white blouse performs with a string quartet in a dimly lit room, while a man watches from the foreground.© Pepsi Cola Company0:13
  3. An older man with gray hair, wearing a gray suit and red turtleneck, sings into a vintage microphone in a room with framed pictures.© Pepsi Cola Company0:19
  4. Three Indian musicians, two men and one woman, sit on a rug playing traditional instruments in a dimly lit room.© Pepsi Cola Company0:29
  5. A man in a military-style uniform plays an accordion and sings into a microphone for two men sitting at a desk in a dimly lit office.© Pepsi Cola Company0:37
  6. A man with long curly red hair and a black suit sings into a vintage microphone while playing a ukulele in a room with framed pictures.© Pepsi Cola Company0:40
  7. A blonde woman in a blue sequined top and gloves holds a Pepsi can and sings into a vintage microphone, smiling and then screaming.© Pepsi Cola Company0:45
  8. A man in traditional African attire plays a drum and sings into a vintage microphone during an audition in a room with framed pictures.© Pepsi Cola Company0:47
  9. A woman with big hair and a blue glove holds a Diet Pepsi can next to a microphone, singing with an open mouth.© Pepsi Cola Company0:48
  10. An older man with gray hair, wearing a gray suit and red turtleneck, stands in front of a microphone, singing in a room.© Pepsi Cola Company0:50
  11. A Black man in his 30s, wearing a tuxedo, stands at a microphone with his arms outstretched, singing in an audition room.© Pepsi Cola Company0:53
  12. Ray Charles, a Black man in his 60s, wearing a tuxedo and sunglasses, sings with a joyful expression as a woman's arm is seen behind him, with text appearing on screen.© Pepsi Cola Company0:55

Stills © Pepsi Cola Company. Made by BBDO, PYTKA and Joe Pytka.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Ray Charles auditions various singers who fail to match his iconic performance.

Tagline: “You got the right one, baby.”

celebrity endorsementaudition montagemusical performanceshumorous attemptsreveal of the true starcatchy jingle

The cut

Length
60 s
Shots
33
Average shot
1.8 s

What creatives use Pepsi Cola Company “Audition” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pepsi Cola Company “Audition”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Ray Charles, a Black man in his 60s, wearing a plaid jacket and sunglasses, plays the piano and sings in a recording studio.© Pepsi Cola CompanyA female singer in a white blouse performs with a string quartet in a dimly lit room, while a man watches from the foreground.© Pepsi Cola CompanyAn older man with gray hair, wearing a gray suit and red turtleneck, sings into a vintage microphone in a room with framed pictures.© Pepsi Cola CompanyThree Indian musicians, two men and one woman, sit on a rug playing traditional instruments in a dimly lit room.© Pepsi Cola Company
    Frames from Pepsi Cola Company “Audition”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pepsi Cola Company “Audition” in order, with its length, framing and what happens in it.

    Ray Charles, a Black man in his 60s, wearing a plaid jacket and sunglasses, plays the piano and sings in a recording studio.© Pepsi Cola CompanyA female singer in a white blouse performs with a string quartet in a dimly lit room, while a man watches from the foreground.© Pepsi Cola CompanyAn older man with gray hair, wearing a gray suit and red turtleneck, sings into a vintage microphone in a room with framed pictures.© Pepsi Cola CompanyThree Indian musicians, two men and one woman, sit on a rug playing traditional instruments in a dimly lit room.© Pepsi Cola CompanyA man in a military-style uniform plays an accordion and sings into a microphone for two men sitting at a desk in a dimly lit office.© Pepsi Cola CompanyA man with long curly red hair and a black suit sings into a vintage microphone while playing a ukulele in a room with framed pictures.© Pepsi Cola Company
    Length: 60 s · Shots: 33 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    Pepsi Cola Company “Audition” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

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Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Pepsi Cola Company “Audition” commercial?

Joe Pytka directed it, produced by PYTKA, for the agency BBDO.

Which agency made Pepsi Cola Company “Audition”?

BBDO created it for Pepsi Cola Company (1992).

What awards did Pepsi Cola Company “Audition” win?

3 awards, including Cannes Lions 1991 Film Bronze, AICP 1992 Honoree Direction / Musical and AICP Show 1992 Honoree Direction.

What is the tagline of Pepsi Cola Company “Audition”?

“You got the right one, baby.”

Sources for the credits and awards

aicpawards.comweb.archive.org