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Oatly “Difficult Age” 2021

Oatly “Difficult Age” (2021) is an Oatly commercial directed by Tom Speers for Oatly Direct, produced by Smuggler. It won one award: Ciclope 2021 Gold Production Casting.

Two teenagers discuss the struggles of one's father, who is having a difficult time accepting his love for Oatly oat milk.

Video: Oatly on YouTube

Shot by shot

  1. A young boy in a grey hoodie stands by a green recycling bin in front of a suburban house, as a girl walks past him on the sidewalk.© Oatly0:00
  2. A young boy with curly hair leans on a car, looking off-camera with a neutral expression on a cloudy day in a suburban street.© Oatly0:03
  3. A young woman with curly hair and a pink jacket smiles while walking outdoors in a suburban neighborhood on a cloudy day.© Oatly0:05
  4. A young boy in a grey hoodie stands by a green recycling bin, looking at a woman with curly hair in a pink jacket and backpack, in a suburban street.© Oatly0:07
  5. A young boy with curly hair and a grey hoodie stands outside, looking around with a slightly confused expression.© Oatly0:11
  6. A young woman with curly hair, wearing a pink puffer jacket and a backpack, walks down a suburban street looking thoughtful.© Oatly0:13
  7. A young boy with curly hair and a grey hoodie leans on a green bin, looking downcast on a cloudy day in a suburban street.© Oatly0:15
  8. A young woman with curly hair and a pink jacket looks around with a slightly concerned expression on a suburban street.© Oatly0:20
  9. A young boy with curly hair and a grey hoodie looks down, then up, then down again, with a suburban street in the background on a cloudy day.© Oatly0:23
  10. A young woman with curly hair in a pink jacket walks down a suburban street, smiling as she looks off-camera.© Oatly0:26
  11. A young boy with curly hair leans on a green bin, looking downcast on a cloudy day in a suburban street.© Oatly0:29
  12. Two teens, a male and a female, stand outside in a suburban neighborhood, with text overlaying the scene.© Oatly0:32

Stills © Oatly. Made by Oatly Direct, Smuggler and Tom Speers.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Teenagers discuss their dad's 'difficult age' of transitioning to oat milk.

Tagline: “The Original Oatly!”

teenagers gossipingparental embarrassmentsecret habitmisunderstood behaviorsuburban setting

The cut

Length
40 s
Shots
12
Average shot
3.3 s

What creatives use Oatly “Difficult Age” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Oatly “Difficult Age”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy in a grey hoodie stands by a green recycling bin in front of a suburban house, as a girl walks past him on the sidewalk.© OatlyA young boy with curly hair leans on a car, looking off-camera with a neutral expression on a cloudy day in a suburban street.© OatlyA young woman with curly hair and a pink jacket smiles while walking outdoors in a suburban neighborhood on a cloudy day.© OatlyA young boy in a grey hoodie stands by a green recycling bin, looking at a woman with curly hair in a pink jacket and backpack, in a suburban street.© Oatly
    Frames from Oatly “Difficult Age”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Oatly “Difficult Age” in order, with its length, framing and what happens in it.

    A young boy in a grey hoodie stands by a green recycling bin in front of a suburban house, as a girl walks past him on the sidewalk.© OatlyA young boy with curly hair leans on a car, looking off-camera with a neutral expression on a cloudy day in a suburban street.© OatlyA young woman with curly hair and a pink jacket smiles while walking outdoors in a suburban neighborhood on a cloudy day.© OatlyA young boy in a grey hoodie stands by a green recycling bin, looking at a woman with curly hair in a pink jacket and backpack, in a suburban street.© OatlyA young boy with curly hair and a grey hoodie stands outside, looking around with a slightly confused expression.© OatlyA young woman with curly hair, wearing a pink puffer jacket and a backpack, walks down a suburban street looking thoughtful.© Oatly
    Length: 40 s · Shots: 12 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a parental embarrassment

    Before you present an idea, you need to know who has done it, and how.

    Oatly “Difficult Age” is built on a parental embarrassment. Search the library by idea to see every spot that uses it.

    Folksam “Life Can Be Tough”© FolksamArnotts “Shapesons”© ArnottsDoorDash “Unthawed”© DoorDashCarvana “Play The Game Dad”© Carvana
    Folksam · Arnotts · DoorDash · Carvana

More commercials by Tom Speers

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Oatly “Difficult Age” commercial?

Tom Speers directed it, produced by Smuggler, for the agency Oatly Direct.

Which agency made Oatly “Difficult Age”?

Oatly Direct created it for Oatly (2021).

What awards did Oatly “Difficult Age” win?

1 awards, including Ciclope 2021 Gold Production Casting.

What is the tagline of Oatly “Difficult Age”?

“The Original Oatly!”

Sources for the credits and awards

awards.ciclopefestival.com