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Nike “Parallel Journeys” 2012

Nike “Parallel Journeys” (2012) is a Nike commercial directed by Abhinay Deo for JWT, produced by RDP FILMS. It won 9 awards, including Clio 2013 Silver — Film Technique / Music-Original, Cannes Lions 2013 Film Craft Bronze and Spikes Asia 2013 Gold Film Craft Editing.

This ad follows the parallel journeys of aspiring young Indian cricketers and the national team, showcasing their dedication and passion for the sport, culminating in a triumphant celebration.

Video: nikeindia on YouTube

Shot by shot

  1. A wide shot shows a white monastery perched on a rocky hill, surrounded by vast, rugged mountains under a cloudy sky.© Nike0:00
  2. A young man with dark hair and a white t-shirt wipes his face with a white towel, looking up and to the right in an interior setting.© Nike0:09
  3. A determined male athlete with dark hair and a beard, wearing a black athletic shirt, looks intensely at the camera while exercising in a dimly lit gym.© Nike0:15
  4. A young male athlete in a red and white jacket stretches his arm towards the bright sun, with mountains and a building in the background.© Nike0:21
  5. A young male cricketer in white uniform cycles on a road, passing a car and a scooter with two people, on a cloudy day.© Nike0:29
  6. A group of young boys in traditional Indian attire run and play cricket on a dusty field, with a bicycle and bags on the ground.© Nike0:37
  7. A young male athlete, blurred in the foreground, practices a tennis swing against a wall covered in colorful, torn movie posters in an urban setting.© Nike0:44
  8. A close-up shot of a chalkboard scoreboard with cricket terms written on it, illuminated by a single light bulb at night.© Nike0:52
  9. A group of young Indian men in traditional attire run towards the camera at night, with a brightly lit temple and crowd in the background.© Nike1:00
  10. Indian cricket players, including MS Dhoni, walk onto a stadium field at night as confetti falls around them.© Nike1:07
  11. A group of young men in white shirts are seen from a low angle, cheering with their arms raised against a cloudy sky.© Nike1:12
  12. A male cricket player in a blue uniform adjusts his protective gear, looking down with a focused expression on a sports field at night.© Nike1:18

Stills © Nike. Made by JWT, RDP FILMS and Abhinay Deo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Parallel journeys of aspiring and professional cricketers in India, united by passion.

Tagline: “JUST DO IT. #BLEED BLUE.”

parallel narrativesrise to gloryeveryday heroescultural celebrationunderdog storydream big

The cut

Length
90 s
Shots
97
Average shot
0.9 s

What creatives use Nike “Parallel Journeys” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Parallel Journeys”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot shows a white monastery perched on a rocky hill, surrounded by vast, rugged mountains under a cloudy sky.© NikeA young man with dark hair and a white t-shirt wipes his face with a white towel, looking up and to the right in an interior setting.© NikeA determined male athlete with dark hair and a beard, wearing a black athletic shirt, looks intensely at the camera while exercising in a dimly lit gym.© NikeA young male athlete in a red and white jacket stretches his arm towards the bright sun, with mountains and a building in the background.© Nike
    Frames from Nike “Parallel Journeys”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Parallel Journeys” in order, with its length, framing and what happens in it.

    A wide shot shows a white monastery perched on a rocky hill, surrounded by vast, rugged mountains under a cloudy sky.© NikeA young man with dark hair and a white t-shirt wipes his face with a white towel, looking up and to the right in an interior setting.© NikeA determined male athlete with dark hair and a beard, wearing a black athletic shirt, looks intensely at the camera while exercising in a dimly lit gym.© NikeA young male athlete in a red and white jacket stretches his arm towards the bright sun, with mountains and a building in the background.© NikeA young male cricketer in white uniform cycles on a road, passing a car and a scooter with two people, on a cloudy day.© NikeA group of young boys in traditional Indian attire run and play cricket on a dusty field, with a bicycle and bags on the ground.© Nike
    Length: 90 s · Shots: 97 · Average shot: 0.9 s

  3. 03Ad ideas: every spot built on a parallel narratives

    Before you present an idea, you need to know who has done it, and how.

    Nike “Parallel Journeys” is built on a parallel narratives. Search the library by idea to see every spot that uses it.

    Down “Tan como tú”© DownRiyadh Season “Crawford VS Madrimov - Everything or Nothing”© Riyadh SeasonTwix “Bears”© TwixGetty Images “Endless Stories”© Getty Images
    Down · Riyadh Season · Twix · Getty Images

More commercials by Abhinay Deo

  • Mumbai Mirror "I Am Mumbai" (2012) commercial still© Mumbai MirrorMumbai Mirror “I Am Mumbai” 2012Dir. Abhinay Deo · TAPROOT INDIAAdFest Gold 2013
  • Bennett, Coleman & Co. "I Am Mumbai" (2015) commercial still© Bennett, Coleman & Co.Bennett, Coleman & Co. “I Am Mumbai” 2015Dir. Abhinay DeoSpikes Asia Silver 2015

More from JWT

  • Nike "Make Every Yard Count" (2015) commercial still© NikeNike “Make Every Yard Count” 2015Dir. Senthil Kumar · JWTSpikes Asia Gold 2014
  • first direct "Little Frill" (2014) commercial still© first directfirst direct “Little Frill” 2014Dir. Dom & Nic · JWTBritish Arrows Gold 2014
  • Jenny Craig "Have You Called Jenny Yet" (2006) commercial still© Jenny CraigJenny Craig “Have You Called Jenny Yet” 2006JWTEffie Awards Gold 2006
  • Ford Ranger Open Cab (Ford Thailand) "King Kong" (2005) commercial still© Ford Ranger Open Cab (Ford Thailand)Ford Ranger Open Cab (Ford Thailand) “King Kong” 2005Dir. Thanonchai Sornsrivichai · JWTCannes Lions Gold 2005
  • Kleenex (Klabin Kimberly) "Jinxed" (2005) commercial still© Kleenex (Klabin Kimberly)Kleenex (Klabin Kimberly) “Jinxed” 2005JWTCannes Lions Gold 2005
  • White Castle "What You Crave" (2004) commercial still© White CastleWhite Castle “What You Crave” 2004JWTEffie Awards Gold 2004

Award-winning sport commercials

Questions

Who directed the Nike “Parallel Journeys” commercial?

Abhinay Deo directed it, produced by RDP FILMS, for the agency JWT.

Which agency made Nike “Parallel Journeys”?

JWT created it for Nike (2012).

What awards did Nike “Parallel Journeys” win?

9 awards, including Clio 2013 Silver — Film Technique / Music-Original, Cannes Lions 2013 Film Craft Bronze, Spikes Asia 2013 Gold Film Craft Editing and Spikes Asia 2013 Silver Film Craft Art Direction.

What is the tagline of Nike “Parallel Journeys”?

“JUST DO IT. #BLEED BLUE.”

Sources for the credits and awards

shotsshotsThe WorkThe Workweb.archive.orgweb.archive.orgweb.archive.orgweb.archive.orgclios.com