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Nike “Make Every Yard Count” 2015

Nike “Make Every Yard Count” (2015) is a Nike commercial directed by Senthil Kumar for JWT, produced by 1st December. It won 20 awards, including One Show 2015 Gold Pencil — Film, The One Show 2015 Consumer Television / Under $80K Budget - Single Gold Pencil and Cannes Lions 2014 Film Craft Silver.

This ad showcases the passion and dedication of Indian cricket players, from amateur street games to professional fields, highlighting their relentless pursuit of excellence in every yard.

Video: nikeindia on YouTube

Shot by shot

  1. A cricket wicket stands alone in a dry, empty pool under a cloudy sky, with trees and buildings in the background.© Nike0:02
  2. A makeshift cricket wicket, made from cardboard and tape, stands in a grassy, overgrown field under a bright, cloudy sky.© Nike0:03
  3. Two young boys play cricket on a dusty field, one batting and the other fielding, with buildings in the background.© Nike0:08
  4. A young boy in a red shirt and black shorts practices cricket in a dusty, outdoor area with makeshift shelters in the background.© Nike0:14
  5. A young male cricketer in white and black uniform bowls a ball on a dirt field, while a child in a white hat sits on a chair watching.© Nike0:25
  6. A male cricketer in a blue shirt and shorts jumps high in the air, holding a cricket bat, in a narrow, trash-strewn alleyway.© Nike0:32
  7. A young male cricketer in a red shirt and black pants swings a bat on a dusty field with a green net in the background during the day.© Nike0:38
  8. A flock of birds flies across a clear blue sky, with a traditional Indian building visible on the left side of the frame.© Nike0:43
  9. A young boy in a striped shirt and blue shorts runs barefoot on a dirt road past a stone wall and a tree with exposed roots.© Nike0:50
  10. A young man in a white tank top and blue pants runs down a street, viewed through the open door of a car.© Nike0:53
  11. White text "MAKE EVERY YARD COUNT" appears on screen as dirt and sand explode outwards from the center of the frame in a desert.© Nike1:10
  12. White text "MAKE EVERY YARD COUNT" appears on screen against a background of swirling brown dust and particles.© Nike1:11

Stills © Nike. Made by JWT, 1st December and Senthil Kumar.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Celebrating the spirit of Indian cricket, showing dedication in every play.

Tagline: “MAKE EVERY YARD COUNT”

underdog storymontage of diverse settingsslow-motion action shotsfocus on individual determinationeveryday heroesaspirational sports journey

The cut

Length
81 s
Shots
22
Average shot
3.7 s

What creatives use Nike “Make Every Yard Count” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Make Every Yard Count”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A cricket wicket stands alone in a dry, empty pool under a cloudy sky, with trees and buildings in the background.© NikeA makeshift cricket wicket, made from cardboard and tape, stands in a grassy, overgrown field under a bright, cloudy sky.© NikeTwo young boys play cricket on a dusty field, one batting and the other fielding, with buildings in the background.© NikeA young boy in a red shirt and black shorts practices cricket in a dusty, outdoor area with makeshift shelters in the background.© Nike
    Frames from Nike “Make Every Yard Count”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Make Every Yard Count” in order, with its length, framing and what happens in it.

    A cricket wicket stands alone in a dry, empty pool under a cloudy sky, with trees and buildings in the background.© NikeA makeshift cricket wicket, made from cardboard and tape, stands in a grassy, overgrown field under a bright, cloudy sky.© NikeTwo young boys play cricket on a dusty field, one batting and the other fielding, with buildings in the background.© NikeA young boy in a red shirt and black shorts practices cricket in a dusty, outdoor area with makeshift shelters in the background.© NikeA young male cricketer in white and black uniform bowls a ball on a dirt field, while a child in a white hat sits on a chair watching.© NikeA male cricketer in a blue shirt and shorts jumps high in the air, holding a cricket bat, in a narrow, trash-strewn alleyway.© Nike
    Length: 81 s · Shots: 22 · Average shot: 3.7 s

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    Nike “Make Every Yard Count” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

More commercials by Senthil Kumar

  • Jimmy Nelson Foundation "Blink Test" (2019) commercial still© Jimmy Nelson FoundationJimmy Nelson Foundation “Blink Test” 2019Dir. Senthil KumarThe One Show Silver 2019

More from JWT

  • first direct "Little Frill" (2014) commercial still© first directfirst direct “Little Frill” 2014Dir. Dom & Nic · JWTBritish Arrows Gold 2014
  • Jenny Craig "Have You Called Jenny Yet" (2006) commercial still© Jenny CraigJenny Craig “Have You Called Jenny Yet” 2006JWTEffie Awards Gold 2006
  • Ford Ranger Open Cab (Ford Thailand) "King Kong" (2005) commercial still© Ford Ranger Open Cab (Ford Thailand)Ford Ranger Open Cab (Ford Thailand) “King Kong” 2005Dir. Thanonchai Sornsrivichai · JWTCannes Lions Gold 2005
  • Kleenex (Klabin Kimberly) "Jinxed" (2005) commercial still© Kleenex (Klabin Kimberly)Kleenex (Klabin Kimberly) “Jinxed” 2005JWTCannes Lions Gold 2005
  • White Castle "What You Crave" (2004) commercial still© White CastleWhite Castle “What You Crave” 2004JWTEffie Awards Gold 2004
  • U.S. Marine Corps "Rite of Passage" (2000) commercial still© U.S. Marine CorpsU.S. Marine Corps “Rite of Passage” 2000JWTEffie Awards Gold 2000

Award-winning sport commercials

Questions

Who directed the Nike “Make Every Yard Count” commercial?

Senthil Kumar directed it, produced by 1st December, for the agency JWT.

Which agency made Nike “Make Every Yard Count”?

JWT created it for Nike (2015).

What awards did Nike “Make Every Yard Count” win?

20 awards, including One Show 2015 Gold Pencil — Film, The One Show 2015 Consumer Television / Under $80K Budget - Single Gold Pencil, Cannes Lions 2014 Film Craft Silver and One Show 2015 Silver Pencil — Film.

What is the tagline of Nike “Make Every Yard Count”?

“MAKE EVERY YARD COUNT”

Sources for the credits and awards

oneclub.orgoneclub.orgoneclub.orgoneclub.orgdandad.orgThe WorkThe WorkThe WorkThe Workweb.archive.orgweb.archive.orgweb.archive.org