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Neo Sports “Rusty Nail” 2008

Neo Sports “Rusty Nail” (2008) is a Neo Sports commercial directed by Prakash Varma for Ogilvy & Mather, produced by Nirvana Films. It won one award: LIA 2008 Silver — TV/Cinema / Campaign.

A young woman is held captive and tortured in a dark, dilapidated room, while a man sleeps nearby, oblivious to her suffering, building intense suspense for a sports match.

Video: Prakash Varma on Vimeo

Shot by shot

  1. A young woman with dark hair and a green gag over her mouth looks distressed, with visible dirt and sweat on her face, in a dimly lit interior.© Neo Sports0:00
  2. A man in his 40s, wearing a white shirt and a polka-dotted tie, is slumped in a chair, seemingly asleep or unconscious, in a dimly lit room.© Neo Sports0:07
  3. A young woman with dark hair, wearing a white shirt and a green gag, looks distressed and struggles in a dark, confined space.© Neo Sports0:22
  4. A man with dark, curly hair and a light blue shirt with a dark tie is seen in a medium closeup, looking distressed and sweating.© Neo Sports0:38
  5. Neo Sports “Rusty Nail”, shot 26© Neo Sports1:03
  6. Neo Sports “Rusty Nail”, shot 28© Neo Sports1:07
  7. A young woman with dark hair and a green gag over her mouth looks distressed, with tears and dirt on her face, in a dimly lit room.© Neo Sports1:15
  8. A middle-aged man with curly hair and a white shirt sits slumped, looking down, in a dimly lit interior.© Neo Sports1:20
  9. A dirty, empty glass bottle stands on a wooden surface, with a person in a white shirt blurred in the background, looking away.© Neo Sports1:23
  10. A macro shot shows a rusty nail being pulled out of a wooden surface, revealing splinters and debris.© Neo Sports1:36
  11. An empty, dirty glass bottle stands upright on a dusty wooden surface next to a fallen glass in a derelict room.© Neo Sports1:39
  12. A dirty, empty glass bottle and a broken glass lie on a dusty wooden surface in a dimly lit, abandoned room.© Neo Sports1:44

Stills © Neo Sports. Made by Ogilvy & Mather, Nirvana Films and Prakash Varma.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Horror movie tropes to promote a sports match.

Tagline: “Get used to tension”

damsel in distresstorture chambersleeping guardrusty nailrat infestationclaustrophobia

The cut

Length
116 s
Shots
56
Average shot
2.1 s

What creatives use Neo Sports “Rusty Nail” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Neo Sports “Rusty Nail”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with dark hair and a green gag over her mouth looks distressed, with visible dirt and sweat on her face, in a dimly lit interior.© Neo SportsA man in his 40s, wearing a white shirt and a polka-dotted tie, is slumped in a chair, seemingly asleep or unconscious, in a dimly lit room.© Neo SportsA young woman with dark hair, wearing a white shirt and a green gag, looks distressed and struggles in a dark, confined space.© Neo SportsA man with dark, curly hair and a light blue shirt with a dark tie is seen in a medium closeup, looking distressed and sweating.© Neo Sports
    Frames from Neo Sports “Rusty Nail”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Neo Sports “Rusty Nail” in order, with its length, framing and what happens in it.

    A young woman with dark hair and a green gag over her mouth looks distressed, with visible dirt and sweat on her face, in a dimly lit interior.© Neo SportsA man in his 40s, wearing a white shirt and a polka-dotted tie, is slumped in a chair, seemingly asleep or unconscious, in a dimly lit room.© Neo SportsA young woman with dark hair, wearing a white shirt and a green gag, looks distressed and struggles in a dark, confined space.© Neo SportsA man with dark, curly hair and a light blue shirt with a dark tie is seen in a medium closeup, looking distressed and sweating.© Neo SportsNeo Sports “Rusty Nail”, 1:03© Neo SportsNeo Sports “Rusty Nail”, 1:07© Neo Sports
    Length: 116 s · Shots: 56 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a damsel in distress

    Before you present an idea, you need to know who has done it, and how.

    Neo Sports “Rusty Nail” is built on a damsel in distress. Search the library by idea to see every spot that uses it.

    BMW “The Escape”© BMWLibrerías Gandhi “Bosque”© Librerías GandhiUnilever “Fireman”© UnileverExact Sciences / Cologuard “Blizzard”© Exact Sciences / Cologuard
    BMW · Librerías Gandhi · Unilever · Exact Sciences / Cologuard

More commercials by Prakash Varma

More from Ogilvy & Mather

Award-winning media & entertainment commercials

Questions

Who directed the Neo Sports “Rusty Nail” commercial?

Prakash Varma directed it, produced by Nirvana Films, for the agency Ogilvy & Mather.

Which agency made Neo Sports “Rusty Nail”?

Ogilvy & Mather created it for Neo Sports (2008).

What awards did Neo Sports “Rusty Nail” win?

1 awards, including LIA 2008 Silver — TV/Cinema / Campaign.

What is the tagline of Neo Sports “Rusty Nail”?

“Get used to tension”

Sources for the credits and awards

web.archive.org